The convergence of digital and linear business models and operations may be the hottest and most important strategic topic in the digital ad business today. Certainly, it is changing how major stakeholders -- publishers and media properties, brands, advertisers and agencies -- view the industry's immediate-term growth horizons and the longer-term outlook. Major, long-term disruptions appear inevitable.Digital publishers see convergence as a way to tap into the much larger budgets associated with traditional brand advertising and to give their advertisers fuller visibility and broader reach into and across all segments. That is a potentially huge advantage, though considerable work is required to gain it. A relevant historical precedent -- the telecom industry in the mid- to late-1990s -- provides four lessons for digital media and publishing organizations sorting through the implications of convergence:1. Rethink the offerings. Consider how local phone service and long distance -- mainstay products for decades -- were suddenly secondary to wireless, internet and video offerings. Yes, these new products were mostly logical additions to the portfolio (they were all about connectivity and communications). But they came with significantly different customer expectations and pricing structures. They also presented unprecedented opportunity to increase revenue and build stronger customer relationships. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-23 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 04/02/2011 - 09:07 The starting gun has been fired for the Bookseller Industry Awards, which this year have been expanded with two new categories celebrating public libraries and childrens publishing. The awards, which run on 16th May during... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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Written By: Charlotte Williams Little, Brown will be examining Britains industries with a title by Evan Davis, Dragons Den and Today programme presenter. Made in Britain will be published on 5th May as an £18.99 hardback, tying-in to a three-part BBC2 series of the same name, fronted by... Continue reading at The Bookseller
[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Written By: Charlotte Williams The Publishers Association [PA] has attacked the culture secretary's decision to allow communications watchdog Ofcom to "delay" the Digital Economy Act. Culture Secretary Jeremy Hunt announced yesterday [1st February] that Ofcom is to assess whether the Act's... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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There was no shortage of debates and discussions at last week's second annual Digital Book World, where about 1,300 members of the trade publishing industry turned out in New York to explore ways to navigate the digital transition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-01-31 00:00:00 UTC ]
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Hearst Corp. announced today that it has made an offer of 651 million euros (or about $889 million) for Lagardere's international press and magazine business, including 102 titles in 15 countries, and 50 related Web sites. The deal includes publishing rights to Elle in 15 countries as well as 10... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-31 00:00:00 UTC ]
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Written By: Katie Allen E-books are to be accepted for entry for the Man Booker prize for the first time in 2011 as a number of changes are made to the rules. Publishers are being asked to submit a digital version of their submissions as judges are to be supplied with e-readers for the first... Continue reading at The Bookseller
[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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While publishers and Apple haggle over the pending launch of a digital newsstand, Barnes & Noble took the opportunity to remind everyone that it not only has a functional newsstand, but it's chugging right along. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Borrowers can create a wish list queue of books they would like to read and lenders earn 1 credit for every 5 books they list on the site as available for borrowing. Continue reading at PC World
[ PC World | 2011-01-27 00:00:00 UTC ]
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The assets of music magazine Pastewhich folded in print last fall but kept Pastemagazine.com alivehave been sold to Wolfgang's Vault, owner of a variety of music sites including Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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Total revenue jumped 9 percent to $367 million for Meredith Corp in the second quarter of fiscal 2011, driven by strong advertising growth and integrated marketing services. Total advertising revenue for the first six months of fiscal 2011 jumped 11 percent to $420 million (with total revenue of... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-25 00:00:00 UTC ]
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