What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months of the year, compared with the year-earlier period. That’s a total of as much as $730.7 billion for the crucial holiday period. “It’s a strong forecast despite all that uncertainty,” Matthew Shay, president and CEO of the NRF, said on a call with reporters. He noted that last year’s holiday spending was “unusually low” and increased in the low-2-percent range only. At the time, consumers were navigating factors such as the government shutdown and early tariff talks. Whether shoppers spend or not, retailers will be ready with ads. During the first half of 2019, such marketers spent $7 billion, or 4 percent more on advertising than the year-earlier period, according to Kantar data. Kantar executives expect advertising over the holiday to increase. “The holiday season is still a critical period of the year for retailers,” says Jon Swallen, chief research officer at Kantar, noting that advertisers need to keep pace with or out-spend competitors. In a report, Kantar outlined digital media as a key spending area for advertisers, in keeping with the growth of Cyber Monday and online shopping during the Thanksgiving holiday weekend. The NRF predicts online buying, and other non-store... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
News tagged with: #cyber monday #direct impact #consumer confidence #physical stores #digital media

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[ PC World | 2012-03-12 00:00:00 UTC ]
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Print sales down 13% in Feb

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[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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French booksellers cautiously optimistic over VAT rise

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[ The Bookseller | 2012-03-05 00:00:00 UTC ]
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[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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How the Sale of Comag Might Impact the Newsstand Supply Chain

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[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
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BA aims to kick-start indie ebook sales

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[ The Bookseller | 2012-03-01 00:00:00 UTC ]
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Pearson sees digital profits rise

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[ BBC News | 2012-02-27 00:00:00 UTC ]
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Penguin sales top £1bn as ebook revenues grow 106%

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[ The Bookseller | 2012-02-27 00:00:00 UTC ]
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Lindles: Jeremy Lin, Amazon Kindle, And The Rise Of Insta-Authors

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[ Fast Company | 2012-02-23 00:00:00 UTC ]
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[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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Children's book sales soar in spring half-term break

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[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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Profits Rise Again at Simon & Schuster

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[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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Bookstore Sales Slipped in 2011

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[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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Elsevier increases sales and profits

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[ The Bookseller | 2012-02-16 00:00:00 UTC ]
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[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
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[ The Bookseller | 2012-02-14 00:00:00 UTC ]
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Channel 4 hires Hearst's Matt Salmon as head of agency sales

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[ Media Week | 2012-02-13 00:00:00 UTC ]
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