Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months of the year, compared with the year-earlier period. That’s a total of as much as $730.7 billion for the crucial holiday period. “It’s a strong forecast despite all that uncertainty,” Matthew Shay, president and CEO of the NRF, said on a call with reporters. He noted that last year’s holiday spending was “unusually low” and increased in the low-2-percent range only. At the time, consumers were navigating factors such as the government shutdown and early tariff talks. Whether shoppers spend or not, retailers will be ready with ads. During the first half of 2019, such marketers spent $7 billion, or 4 percent more on advertising than the year-earlier period, according to Kantar data. Kantar executives expect advertising over the holiday to increase. “The holiday season is still a critical period of the year for retailers,” says Jon Swallen, chief research officer at Kantar, noting that advertisers need to keep pace with or out-spend competitors. In a report, Kantar outlined digital media as a key spending area for advertisers, in keeping with the growth of Cyber Monday and online shopping during the Thanksgiving holiday weekend. The NRF predicts online buying, and other non-store... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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European publishers are looking into the opportunities a free trade agreement between the... Continue reading at The Bookseller
[ The Bookseller | 2012-07-30 00:00:00 UTC ]
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Unit sales of the iPad rose 84% year-on-year in the third quarter ending 30th June 2012, to a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-25 00:00:00 UTC ]
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Bertrams has appointed an international sales director to support the book wholesaler’s... Continue reading at The Bookseller
[ The Bookseller | 2012-07-25 00:00:00 UTC ]
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The adverse economic environment and consumers who are cutting down on their spending are finally... Continue reading at The Bookseller
[ The Bookseller | 2012-07-25 00:00:00 UTC ]
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Retailers say the summer’s mixed weather is giving book sales a lift, with Nielsen BookScan... Continue reading at The Bookseller
[ The Bookseller | 2012-07-23 00:00:00 UTC ]
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Waitrose is now an "increasing force in fiction‚" having extended its book range... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
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The rise of ebooks will "fundamentally change" the types of stories that are written and who they are written by, award-winning author Denise Mina predicts. Continue reading at BBC News
[ BBC News | 2012-07-20 00:00:00 UTC ]
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Total book sales fell 2.5% in 2011, to $27.2 billion, according to the latest figures released by BookStats. Revenue was down in three of the four major segments measured by BookStats—k–12, higher education, and professional/scholarly—and up slightly in trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
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Angry Robot’s ebook initiative, which sees independent bookshop customers receive a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-19 00:00:00 UTC ]
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US publishers' sales of ebooks more than doubled in 2011, meaning that the digital book is... Continue reading at The Bookseller
[ The Bookseller | 2012-07-18 00:00:00 UTC ]
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Sales of E L James's Fifty Shades novels have fallen for the first time in two months, but... Continue reading at The Bookseller
[ The Bookseller | 2012-07-17 00:00:00 UTC ]
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Japan is set to fully enter the ebook age with four high-profile device launches in the next few... Continue reading at The Bookseller
[ The Bookseller | 2012-07-16 00:00:00 UTC ]
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Magazine publishing giant Conde Nast shook up its corporate sales staff Wednesday by placing digital advertising boss Josh Stinchcomb over sales for print, digital, mobile, video and marketing services. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-12 00:00:00 UTC ]
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Publishers are "missing out" on ebook sales to schools because of the lack of a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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Bloomsbury's global ebook sales were up 70% year on year between 1st March and 31st May 2012... Continue reading at The Bookseller
[ The Bookseller | 2012-07-11 00:00:00 UTC ]
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Random House has reprinted its record-busting Fifty Shades trilogy a further three times... Continue reading at The Bookseller
[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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Booming digital revenues now make up almost 80 per cent of sales at Auto Trader and could hasten the end of the print version of the car-classifieds magazine in 12-18 months. Annual turnover rose only 1 per cent to £257.2m, but digital sa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
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Thanks to the record-breaking popularity of E L James' Fifty Shades trilogy, printed book... Continue reading at The Bookseller
[ The Bookseller | 2012-07-03 00:00:00 UTC ]
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As Independent Booksellers Week gets into full swing, the Booksellers Association has released... Continue reading at The Bookseller
[ The Bookseller | 2012-07-03 00:00:00 UTC ]
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Sales of E L James' Fifty Shades trilogy surged again last week, further entrenching the... Continue reading at The Bookseller
[ The Bookseller | 2012-07-03 00:00:00 UTC ]
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