For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening across digital-native and traditional publishing right now, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing: Next, a brisk, half-day conference on Nov. 14 in Manhattan (at Convene on Park Avenue), our lineup of experts will explore state-of-the-art content creation and audience development across genres and platforms. Among the confirmed speakers: • Pam Wasserstein, CEO, New York Media (newly acquired by Vox) • Nancy Weber, executive VP of marketing & integrated communications, Meredith • Josh Stinchcomb, global chief revenue officer, The Wall Street Journal and Barron’s Group • Jessica Pels, editor-in-chief, Cosmopolitan (Hearst Magazines) • MoAna Luu, chief content and creative officer, Essence • Margaret Low, president, AtlanticLive and senior VP, The Atlantic • Nina Lassam, executive director of ad innovation, The New York Times • Craig Kostelic, chief business officer of advertising revenue, Condé Nast • Scott Havens, global head of digital media and distribution, Bloomberg Media • Jarrod Dicker, VP of commercial strategy, technology and development, The Washington Post • Suzanne D’Amato, senior VP of brand, Food52 • Rich... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-25 16:35:00 UTC ]
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The number of exhibitors is up at this year's fair over 2017 and the U.K. Pavilion returns to Taipei after a 17-year absence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-07 00:00:00 UTC ]
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Fred Santarpia, Conde Nast's chief digital officer, discussed the publishing giant's paywall strategy, e-commerce plans and more. The post More paywalls are ‘highly likely’: A Digiday+ Slack town hall with Conde Nast’s Fred Santarpia appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-02 00:00:00 UTC ]
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Europe's major markets - the UK, Germany, France, Spain and Italy - all experienced growth in turnover in 2016, according to a Federation of European Publishers' report. Continue reading at The Bookseller
[ The Bookseller | 2018-01-10 00:00:00 UTC ]
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After more than a decade of visits to CES, the tech-focused publisher will help Vogue, Allure and Bon Appetit show off their tech-y sides to advertisers. The post Why Wired is hosting its Conde Nast sister brands at CES this year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-09 00:00:00 UTC ]
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Photographer Terry Richardson, whose often risqu images have been featured in A-list fashion magazines as well as in ad campaigns for leading fashion brands, is under investigation by the New York Police Department, according to a report that appears in this morning's Daily News. The paper's... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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“Economic markers are positive,” proclaimed NPD-BookScan's Kristen McLean in the opening presentation at the Bologna Book Fair/Publishers Weekly Global Kids Connect conference in New York. Continue reading at The Bookseller
[ The Bookseller | 2017-12-06 00:00:00 UTC ]
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There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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'Quite a big challenge to aim for the world’s largest book market': Moscow's Clever Publishing wants $10 million in North American sales in three years. The post Russia’s Clever Publishing Adds North American Market through Quarto Distribution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-01 00:00:00 UTC ]
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Southeast Asia's markets are emerging into an 'already digital' reality. Frankfurter Buchmesse's StoryDrive Asia addressed issues in Singapore. The post In Singapore, StoryDrive Asia Gathers ASEAN Publishing Markets’ Key Players appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-21 00:00:00 UTC ]
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The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-02 00:00:00 UTC ]
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Rodale is a family-owned company that publishes magazines like Prevention and Runner’s World. Continue reading at The New York Times
[ The New York Times | 2017-10-19 00:00:00 UTC ]
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With a bright, new stand design and a newly launched Ukrainian Book Institute, the country's publishers and literature made a big splash in Frankfurt. The post Ukrainian Publishers Look to Further Develop Their Book Market and International Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-13 00:00:00 UTC ]
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The platform said it's still committed to the fast-loading articles feature and is about to test new features to help publishers. The post With Facebook’s focus on video, publishers hear less about Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-06 00:00:00 UTC ]
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When Shanghai Jiaotong University hosted a fourth forum of China’s academic publishers last month, however, the consensus among the speakers was that the sector’s “Going Out” strategy is now entering its 2.0 era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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As schools turn to open digital resources to cut student costs, reeling college book makers are looking for ways to monetize the free content. The digital revolution has been rocking the academic publishing applecart for years. Students bristling at the price of books—an intro biology text can... Continue reading at Fast Company
[ Fast Company | 2017-07-28 00:00:00 UTC ]
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On the European Commission's geo-blocking regulations for ebooks, the Italian, Greek, French, and European publishing associations issue words of caution. The post European Publishing Associations on Geo-Blocking, Ebooks, and the Digital Single Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-25 00:00:00 UTC ]
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The former Conde Nast publisher sees an opportunity to capitalize on disruption taking place in sports media. The post Bleacher Report poaches Conde Nast’s Howard Mittman to lead sales appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-24 00:00:00 UTC ]
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A commitment to serving readers above all else has, arguably, never been more lucrative. The post Marketers’ “Customer Experience” Chorus is Good News for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-28 00:00:00 UTC ]
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Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Publishing discovered the utility of scannable bar codes early. Just ask the 13-digit ISBN. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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