For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening across digital-native and traditional publishing right now, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing: Next, a brisk, half-day conference on Nov. 14 in Manhattan (at Convene on Park Avenue), our lineup of experts will explore state-of-the-art content creation and audience development across genres and platforms. Among the confirmed speakers: • Pam Wasserstein, CEO, New York Media (newly acquired by Vox) • Nancy Weber, executive VP of marketing & integrated communications, Meredith • Josh Stinchcomb, global chief revenue officer, The Wall Street Journal and Barron’s Group • Jessica Pels, editor-in-chief, Cosmopolitan (Hearst Magazines) • MoAna Luu, chief content and creative officer, Essence • Margaret Low, president, AtlanticLive and senior VP, The Atlantic • Nina Lassam, executive director of ad innovation, The New York Times • Craig Kostelic, chief business officer of advertising revenue, Condé Nast • Scott Havens, global head of digital media and distribution, Bloomberg Media • Jarrod Dicker, VP of commercial strategy, technology and development, The Washington Post • Suzanne D’Amato, senior VP of brand, Food52 • Rich... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-25 16:35:00 UTC ]
News tagged with:
#bloomberg media
#jarrod dicker
#commercial strategy
#rich antoniello
#complex media
#e-commerce play
#revenue stream
#media company
#great thing
#mini-conference format
#sessions start
#networking lunch
#register heretoday
#digital media
#traditional publishing
What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
More news stories like this | News stories tagged with:
#hearst
#strategic partnerships
#ad strategy
#hearst magazines
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2021-10-08 08:50:51 UTC ]
More news stories like this | News stories tagged with:
#hearst
#weekly round-
Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
More news stories like this |
Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#year long
#male readers
#sales spike
Marie Claire U.S. had been part of Hearst since 1994 in a joint venture with French company Marie Claire Album. Continue reading at The New York Times
[ The New York Times | 2021-05-11 17:35:20 UTC ]
More news stories like this | News stories tagged with:
#marie claire
#hearst
#joint venture
#british publisher
Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller
[ The Bookseller | 2021-03-14 04:55:45 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#publishers break
#sponsored content
Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#ad tech
The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | News stories tagged with:
#book market
#publishers association
#frankfurter buchmesse
When One Hundred Years of Solitude hit the market in 1967, the book industry in Spanish was booming. This situation was unimaginable for most writers and critics just a few years before. “How can literature exist,” writer Mario Vargas Llosa asked, “in countries where there are no publishing... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-11 08:48:47 UTC ]
More news stories like this | News stories tagged with:
#american publishing
#book industry
#publishing houses
#hundred years
If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#authors guild
#market power
American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
More news stories like this | News stories tagged with:
#book market
#booksellers call
Though several publishers have been hit hard by the economic impact of coronavirus, one that has been thriving during this period is Chelsea Green Publishing (CGP), which specialises in non-fiction books on the politics and practice of sustainable living. CGP was launched by American... Continue reading at The Bookseller
[ The Bookseller | 2020-07-26 22:38:39 UTC ]
More news stories like this | News stories tagged with:
#sustainable living
#non-fiction books
#economic impact
#hit hard
Hearst initially stood by Young amid allegations of inappropriate behavior, but later announced he was resigning effective immediately. The post Hearst Magazines President Troy Young Resigns After NYT Report appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
More news stories like this | News stories tagged with:
#hearst
#inappropriate behavior
[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
More news stories like this | News stories tagged with:
#hearst
#marie claire
#elected chairman
#carey returned
#rival candidate
#widely speculated
#joanna coles
#businesses earned
#print side
#run separately
#work overhauling
#female coworkers
#general apology
#racial discrimination
#greatly exaggerated
#appeared defiant
[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
More news stories like this | News stories tagged with:
#hearst
#marie claire
#elected chairman
#carey returned
#rival candidate
#widely speculated
#joanna coles
#businesses earned
#print side
#run separately
#work overhauling
#female coworkers
#general apology
#racial discrimination
#greatly exaggerated
#appeared defiant
There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences. But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
More news stories like this | News stories tagged with:
#holy grail
#good job
#key elements
As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek
[ AdWeek | 2020-06-22 12:41:43 UTC ]
More news stories like this | News stories tagged with:
#digital content
#biggest issues
Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek
[ AdWeek | 2020-06-10 16:18:57 UTC ]
More news stories like this | News stories tagged with:
#print media
#news organizations
#covid-19 pandemic
The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 03:04:00 UTC ]
More news stories like this | News stories tagged with:
#publicity director
In this fifth installment of publishing during a pandemic, I reached out to Troy Young, president of Hearst Magazines, to see how Hearst was managing during this tragic and uncertain time. As we continue to see the gloom and doom in the news media, and very rare mention of anything uplifting or... Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-09 13:46:46 UTC ]
More news stories like this | News stories tagged with:
#hearst
#news media
#hearst magazines
#troy young