For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening across digital-native and traditional publishing right now, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing: Next, a brisk, half-day conference on Nov. 14 in Manhattan (at Convene on Park Avenue), our lineup of experts will explore state-of-the-art content creation and audience development across genres and platforms. Among the confirmed speakers: • Pam Wasserstein, CEO, New York Media (newly acquired by Vox) • Nancy Weber, executive VP of marketing & integrated communications, Meredith • Josh Stinchcomb, global chief revenue officer, The Wall Street Journal and Barron’s Group • Jessica Pels, editor-in-chief, Cosmopolitan (Hearst Magazines) • MoAna Luu, chief content and creative officer, Essence • Margaret Low, president, AtlanticLive and senior VP, The Atlantic • Nina Lassam, executive director of ad innovation, The New York Times • Craig Kostelic, chief business officer of advertising revenue, Condé Nast • Scott Havens, global head of digital media and distribution, Bloomberg Media • Jarrod Dicker, VP of commercial strategy, technology and development, The Washington Post • Suzanne D’Amato, senior VP of brand, Food52 • Rich... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-25 16:35:00 UTC ]
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The managing director of Head of Zeus argues that the U.S. market presents a big opportunity for U.K. publishers, and is worth the effort to break through. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Despite the hype, publishing is still looking at what impact large language models and similar technology may bring. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
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Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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The hearing on the revived case comes some 10 months after magistrate judge Valerie Figueredo found insufficient evidence for the initial case to proceed. The suit accuses Amazon and the Big Five publishers of a conspiracy to fix e-book prices, a claim the publishers insist is "implausible" and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
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After nearly three years of legal wrangling, a federal judge today will hear cross motions for summary judgment in a closely watched lawsuit challenging the legality of the Internet Archive's program to scan and lend print library books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-20 04:00:00 UTC ]
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In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to reorganize its internal sales structure around industry categories by the end of the first quarter. The move will shift the sales and marketing staff away... Continue reading at AdWeek
[ AdWeek | 2023-02-24 12:33:37 UTC ]
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The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
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Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
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BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. Continue reading at Digiday
[ Digiday | 2022-12-06 05:01:00 UTC ]
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BookTrust research shows, however, that the overall picture ‘remains far from representative’ with some writers and illustrators reporting tokenismNew research has found that 11.7% of children’s book creators published in the UK in 2021 were people of colour, up from 5.6% in 2017.Despite the big... Continue reading at The Guardian
[ The Guardian | 2022-11-23 06:01:50 UTC ]
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It’s OK to Be Angry About Capitalism, out next year, will argue the world needs to ‘recognise that economic rights are human rights’Former presidential hopeful Bernie Sanders is to publish a book outlining “a vision of what would be possible if the political revolution took place”.It’s OK to Be... Continue reading at The Guardian
[ The Guardian | 2022-11-17 14:00:36 UTC ]
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Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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The online city guide and dining resource is partnering with Abrams on an Eater-branded series of cookbooks and city guides, which will release starting next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-08 05:00:00 UTC ]
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A federal judge is now ready to hear arguments for summary judgment in a closely watched copyright case filed by four major publishers against the Internet Archives over its program to scan and lend library books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-10 04:00:00 UTC ]
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In oral arguments on Wednesday, lawyers for Amazon and the Big Five publishers argued that two potential class action suits alleging a conspiracy to fix prices for both e-books and print books were "implausible" and should be dismissed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-28 04:00:00 UTC ]
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Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek
[ AdWeek | 2022-06-01 11:00:00 UTC ]
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Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
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Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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