What marketers need to know about the publishing revolution: Hear from Vox, WSJ, NYT, Hearst, Essence, Condé Nast and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening across digital-native and traditional publishing right now, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing: Next, a brisk, half-day conference on Nov. 14 in Manhattan (at Convene on Park Avenue), our lineup of experts will explore state-of-the-art content creation and audience development across genres and platforms. Among the confirmed speakers: • Pam Wasserstein, CEO, New York Media (newly acquired by Vox) • Nancy Weber, executive VP of marketing & integrated communications, Meredith • Josh Stinchcomb, global chief revenue officer, The Wall Street Journal and Barron’s Group • Jessica Pels, editor-in-chief, Cosmopolitan (Hearst Magazines) • MoAna Luu, chief content and creative officer, Essence • Margaret Low, president, AtlanticLive and senior VP, The Atlantic • Nina Lassam, executive director of ad innovation, The New York Times • Craig Kostelic, chief business officer of advertising revenue, Condé Nast  • Scott Havens, global head of digital media and distribution, Bloomberg Media • Jarrod Dicker, VP of commercial strategy, technology and development, The Washington Post • Suzanne D’Amato, senior VP of brand, Food52 • Rich... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-25 16:35:00 UTC ]

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Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So

Since Time Inc. became an indepedent publicly traded company last June, executives at the nation's large magazine publisher have tried to convince Wall Street investors that it's quickly transforming into a digital-first media company. It's certainly made strides, introducing video series,... Continue reading at Advertising Age

[ Advertising Age | 2015-05-29 00:00:00 UTC ]
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Mark Dawson: Another Amazon KDP Success Story

After failing with traditional publishing, thriller writer Mark Dawson has struck gold with Amazon KDP, selling more than 300,000 copies of his novels. The post Mark Dawson: Another Amazon KDP Success Story appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-24 00:00:00 UTC ]
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Gannett to Name Broadcast, Digital Unit TEGNA Amid Print Spinoff

Gannett, the media company that is spinning off its publishing business, said Tuesday it'll run its broadcasting and digital units under the new corporate name TEGNA. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-21 00:00:00 UTC ]
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Traditional Publishing is for Men, Self-Publishing is for Women

The Guardian reviews the results of a survey that suggests “self-publishing helps women break through the book industry’s glass ceiling.” The post Traditional Publishing is for Men, Self-Publishing is for Women appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-10 00:00:00 UTC ]
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Slate Doubles Down on Podcasts

There's always been a loyal base of listeners who download podcasts weekly, but thanks to the popularity of shows like Serial, more people are paying attention to the digital format. And the digital media company The Slate Group is betting demand will only continue to increase. In late... Continue reading at AdWeek

[ AdWeek | 2015-03-10 00:00:00 UTC ]
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Bloomberg’s Justin Smith: ‘Platforms have done a better job at media.’

It's been a year since Justin Smith became Bloomberg Media's global CEO with the mandate of raising the financial news and information brand's awareness with business executives. We chatted with him about how publishers can Facebook-proof their business, why print still has a future, and working... Continue reading at Digiday

[ Digiday | 2015-02-25 00:00:00 UTC ]
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Checking in on the Student Body

In the past five years, traditional publishing has seen tremendous innovation and reinvention, and, at the same time, more and more publishing-related opportunities can be found in the startup world than ever before. The skills necessary to succeed in today’s book business are changing at... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
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YouTube's Rewind Features Its Own Stars -- and That Devil Baby

YouTube has had a big year, even by its own standards.In 2014 the Google-owned streaming video service got a new boss, a new revenue stream and a new rival. It also rolled out a massive marketing campaign, the first of what are expected to be several ad-free subscription services and a new... Continue reading at Advertising Age

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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Guardian CEO: 'The Idea We Will Survive By Becoming a Technology Company is Garbage'

The sky-high valuations of digital publishers such as BuzzFeed and Vox are fuelled by the idea that the media company of the future also has to be a tech company. Almost every new digital media business from Mashable to Pierre Omidyar's First Loo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-09 00:00:00 UTC ]
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Chris Hughes' New Republic Cuts Frequency, Moves to New York

The New Republic magazine, which reached its 100th anniversary last month, is reducing its frequency to 10 issues a year from 20, moving its headquarters to New York from Washington, D.C., and replacing its editor. Gabriel Snyder will assume the role of editor of chief, succeeding Frank Foer.Mr.... Continue reading at Advertising Age

[ Advertising Age | 2014-12-05 00:00:00 UTC ]
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Canadian Radio Host Ghomeshi Threatens C$50M Lawsuit Over Firing

The popular Canadian radio host, and planned host of this year's Giller awards, has filed a lawsuit against the media company over wrongful termination. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-26 00:00:00 UTC ]
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Hey Brands, Here Are the Do's and Don't's of Working With BuzzFeed

If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek

[ AdWeek | 2014-10-08 00:00:00 UTC ]
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Facebook's location-based ads can pitch you on the store you just walked by

If you’re like me, you might stroll past a local coffee shop or book store numerous times before you notice it’s there or go inside. Facebook thinks an ad might give that extra nudge.On Tuesday, the company began rolling out a new feature for local advertising that lets businesses target users... Continue reading at PC World

[ PC World | 2014-10-08 00:00:00 UTC ]
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In the UK, Traditional Publishing’s Pay for Authors “Not Fair”

In the UK, the Society of Authors’ chief executive claims that traditional publishers’ terms 'are no longer fair or sustainable' for author's to make a living. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-15 00:00:00 UTC ]
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Traditional publishing is 'no longer fair or sustainable', says Society of Authors

Chief executive of 9,000-member UK group argues that while 'authors' earnings are going down generally, those of publishers are increasing'After figures released this week showed professional authors' median annual incomes have collapsed to to £11,000, The Society of Authors' chief executive has... Continue reading at The Guardian

[ The Guardian | 2014-07-11 00:00:00 UTC ]
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You’d have to be crazy to start a media company, right?

Media startup founders apparently didn't get that memo that now's a pretty bad time to be in the publishing business. So, are they crazy? The post You’d have to be crazy to start a media company, right? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-20 00:00:00 UTC ]
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2014 TV Upfront and Digital NewFront Calendar

TV networks are gearing up for their flashy presentations, which represnt the kick-off to negotiations with advertisers over fall prime-time programming.As has been the case over the past several years, plenty of other digital media companies and publishers are also vyying for marketers' TV... Continue reading at Advertising Age

[ Advertising Age | 2014-02-19 00:00:00 UTC ]
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Traditional Publishers Are Struggling as Buying Goes Automated

No one expected publishing companies’ digital revenue to catch up to print overnight, but what does it say when that revenue stream at The New York Times Co., Tribune Co. and Time Inc. is already declining? All said so in their most rec ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-20 00:00:00 UTC ]
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