What Brands Need from Their Magazine Partners

A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
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Other Publishing stories related to: 'What Brands Need from Their Magazine Partners'

Kobo partners with Hughes & Hughes

Irish bookseller Hughes & Hughes has partnered with Kobo to supply e-readers and ebooks.... Continue reading at The Bookseller

[ The Bookseller | 2012-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kobo partners #hughes hughes

Bloomberg's Licencing Chief on How to Sell Your Content to Other Publishers and Partners

If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition? A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attractive proposition

Magazines Double Down On Tablet Commitment

The magazine industry’s faith in the future of tablets is not easing up, even though advertiser support for digital editions has been slow in coming and these platforms still represent a small fraction of overall distribution for most books. Continue reading at Folio Magazine

[ Folio Magazine | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #digital editions

How Any Brand Can Become a Publisher

If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek

[ AdWeek | 2012-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #luxury hotel #human touch #financial services

Sainsbury's grows own brand book sales by 33%

Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said... Continue reading at The Bookseller

[ The Bookseller | 2012-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #half-year results

Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire

Cruise sues magazine publisher

An attorney for Tom Cruise said he filed a US$50 million defamation lawsuit Wednesday against the publishers of Life & Style magazine for articles that said the actor has abandoned his 6-year-old daughter, Suri. Continue reading at Stuff

[ Stuff | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom cruise

Books as Brands

Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #incremental revenue

AIM Partners With Restore Media

Active Interest Media (AIM) and Restore Media have agreed to partner in production of their historic home and building brands, the companies announced today. AIM Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #building brands

Waterstones begins new branding push

Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Publishers must be "drivers" of brand

Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Egmont partners with DHX Media

Egmont UK is embarking on a drive to secure creative partnerships with children's... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #egmont partners #dhx media #egmont uk

The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company

[ Fast Company | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wordpress blog #crowded marketplace #interactive experience #angry birds #golden ticket #sponsored content

Magazine Publishers & The iPad: An Unrequited Love

Apple hasn’t promoted the tablet computer in MPA member magazines since summer 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #unrequited love #tablet computer

SF Chronicle Launches 49ers Digital Magazine

The San Francisco Chronicle launched its 49ers Insider digital magazine last week in advance of the team’s season-opener against the Green Bay Packers on Sunday. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-11 00:00:00 UTC ]
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WebMD the Magazine Gets Redesign, Increases Distribution

Healthy living title WebMD the Magazine is reintroducing itself this September with a redesigned publication. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-05 00:00:00 UTC ]
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The Growth of a Regional Magazine Company: Open Sky Media

After the acquisition of San Antonio, Austin Monthly and Austin Monthly Home, Hadley Capital, a private equity firm specializing in acquisitions, leveraged buyouts, management buyouts, recapitalizations and add-on acquisitions, among other things, founded Open Sky Media in March 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #san antonio

Bauer acquires ACP Magazines in £322m deal

Bauer Media Group, Europe's largest privately owned publishing group, has agreed to acquire ACP Magazines in a deal estimated at AUS $500m (£322 million). Continue reading at Media Week

[ Media Week | 2012-09-04 00:00:00 UTC ]
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