What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark side.... Continue reading at 'AdWeek'

[ AdWeek | 2020-09-14 00:00:00 UTC ]
News tagged with: #cold war #late 1950s #dark side #science fiction

Other Publishing stories related to: 'What Brands Can Learn From NASA’s Marketing of the Apollo Missions'


Brand-new doctors, enlisted to battle the pandemic

What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 10:03:00 UTC ]
More news stories like this | News stories tagged with: #amanda harris


Russian Book Market: Paper Shortages and Prices Challenge Recovery

Despite having more than 20 percent of the world's forests, Russia is market with a paper shortage that means higher book prices. The post Russian Book Market: Paper Shortages and Prices Challenge Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
More news stories like this | News stories tagged with: #paper shortages #paper shortage #russian book


ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #local communities #independent stores


Faith Publishers Aim for Men’s Market

Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales spike #male readers #year long


ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #frank assessment #covid-19 pandemic #digital content #e-book


Blended learnings

The advance of digital textbooks through lockdowns has meant a re-evaluation of the sector is long overdue, and it will require collaboration Continue reading at The Bookseller

[ The Bookseller | 2021-05-29 00:11:24 UTC ]
More news stories like this | News stories tagged with: #digital textbooks #long overdue


One of NASA’s ‘hidden figures’ tells her own story

Katherine Johnson’s work as a NASA mathematician was essential during the space race, if underappreciated. A new memoir sheds light on her story. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-05-21 15:20:36 UTC ]
More news stories like this | News stories tagged with: #hidden figures #katherine johnson #space race #memoir


Eric Nguyen Learns to Live with History

At the Chicago Review of Books, Eric Nguyen discusses his new novel, Things We Lost to the Water, and how Vietnamese American literature processes the ongoing influence of colonialism, as seen in two of the book’s characters, Công and Ben. “Công’s narrative is parallel with Ben’s, who doesn’t... Continue reading at The Millions

[ The Millions | 2021-05-17 20:30:35 UTC ]
More news stories like this | News stories tagged with: #history appeared #chicago review #american literature


DK joins forces with learning company Mrs Wordsmith

DK has joined forces with Mrs Wordsmith, “the world's silliest learning company", on a range of curriculum-based publishing. Continue reading at The Bookseller

[ The Bookseller | 2021-05-11 07:16:14 UTC ]
More news stories like this | News stories tagged with: #joined forces


HCCP New Imprint Dives Deep into Bible Study Market

HarperCollins Christian Publishing, already the nation’s largest religion publisher, has moved to broaden its stake in the church curriculum and Bible study market with a new imprint, HarperChristian Resources. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harperchristian resources #harpercollins


World Book Day: A Rights Roundup From Five Markets

Today's Rights Roundup, coinciding with World Book Day, includes titles from Germany, Finland, Canada, Sweden and the United Kingdom. The post World Book Day: A Rights Roundup From Five Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
More news stories like this | News stories tagged with: #markets appeared #rights roundup #includes titles #united kingdom #world book


Macmillan International Higher Education moves from Springer Nature to Macmillan Learning

The Macmillan International Higher Education team, with 17 employees, is to be transferred from Springer Nature to Macmillan Learning.    Continue reading at The Bookseller

[ The Bookseller | 2021-04-22 20:34:47 UTC ]
More news stories like this | News stories tagged with: #macmillan learning #macmillan #springer nature


Hamnet heads back to top spot as print market jumps by a third

Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-04-19 18:26:28 UTC ]
More news stories like this | News stories tagged with: #bounced back #national lockdown


PRH US realigns international sales and marketing teams

Penguin Random House US has restructured its international sales team with a string of promotions and two departures.  Continue reading at The Bookseller

[ The Bookseller | 2021-04-17 08:55:38 UTC ]
More news stories like this | News stories tagged with: #marketing teams #penguin random house


Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek

[ AdWeek | 2021-04-16 23:45:54 UTC ]
More news stories like this | News stories tagged with: #brand identity #iconic titles #haruki murakami #kodansha


Report: Russian Book Market Down 20 Percent in 2020

Publishers in Russia talk of little hope of a turnaround in 2021, describing a book market that was sliding before the pandemic. The post Report: Russian Book Market Down 20 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-13 16:54:20 UTC ]
More news stories like this | News stories tagged with: #post report #book market #russian book


For the Sackler family, a dynasty built on medicine, marketing and pain

Patrick Radden Keefe aims to hold the family accountable for its role in the opioid crisis. Continue reading at The Washington Post

[ The Washington Post | 2021-04-08 14:00:00 UTC ]
More news stories like this | News stories tagged with: #opioid crisis


Get 'Machine Learning for Cybersecurity Cookbook' ($31.99 value) FREE for a limited time

Organizations today face a major threat in terms of cybersecurity, from malicious URLs to credential reuse, and having robust security systems can make all the difference. With Machine Learning for Cybersecurity Cookbook you'll learn how to use Python libraries such as TensorFlow and... Continue reading at Betanews

[ Betanews | 2021-04-01 11:33:09 UTC ]
More news stories like this | News stories tagged with: #machine learning #limited time #ll learn #libraries #cookbook


Laugh, Learn, Captivate: Spotlight on Little Genius Books

Launching in April, Little Genius Books is an independent publisher of children’s books that will offer a diverse range of board books, picture books, activity books, nonfiction, novelty books, and more. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #board books #picture books #activity books #diverse range #independent publisher