What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark side.... Continue reading at 'AdWeek'

[ AdWeek | 2020-09-14 00:00:00 UTC ]
News tagged with: #cold war #late 1950s #dark side #science fiction

Other Publishing stories related to: 'What Brands Can Learn From NASA’s Marketing of the Apollo Missions'

QAnon founder may have been identified thanks to machine learning

With help from machine learning software, computer scientists may have unmasked the identity of Q, the founder of the QAnon movement. In a sprawling report published on Saturday, The New York Times shared the findings of two independent teams of forensic linguists who claim they’ve identified... Continue reading at Engadget

[ Engadget | 2022-02-19 20:56:18 UTC ]
More news stories like this | News stories tagged with: #worth mentioning #earliest days #profound effect #deep state #harry potter

Ingram Forms Consumer Marketing Unit

The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ingram content group

10 years after Whitney Houston’s death, what have we learned about her — and ourselves?

Two new books — ‘Didn’t We Almost Have It All,’ by Gerrick Kennedy and ‘Young Whitney,’ by Bette Marshall — explore the making and unmaking of the ’80s pop sensation Continue reading at The Washington Post

[ The Washington Post | 2022-02-11 11:00:35 UTC ]
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Cengage buys cybersecurity e-learning firm Infosec for £146m

Education technology firm Cengage Group has agreed to acquire cybersecurity education provider Infosec for $190.8m (£146m).   Continue reading at The Bookseller

[ The Bookseller | 2022-02-01 14:29:54 UTC ]
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What can we learn from Iceland? A lot, says a new book about that country’s women.

"Secrets of the Sprakkar," by Iceland’s first lady, Eliza Reid, highlights the accomplishments of women in a society that places high value on gender equality. Continue reading at The Washington Post

[ The Washington Post | 2022-01-29 13:00:36 UTC ]
More news stories like this | News stories tagged with: #gender equality

Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 03:07:14 UTC ]
More news stories like this | News stories tagged with: #axel scheffler #nielsen bookscan #nielsen

Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
More news stories like this | News stories tagged with: #business model #learning curve #small businesses #digital media

This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek

[ AdWeek | 2022-01-20 13:08:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel #comic book

Creative Access celebrates 10-year anniversary with new website and brand

Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 22:49:33 UTC ]
More news stories like this | News stories tagged with: #brand identity #creative access #10th anniversary #stephen page

NPD BookScan: US 2021 Market Unit Volume Up 9 Percent

Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category. The post NPD BookScan: US 2021 Market Unit Volume Up 9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-11 03:46:38 UTC ]
More news stories like this | News stories tagged with: #adult fiction #print book

RBmedia Enters the German Audiobook Market

RBmedia has entered the German audiobook market using a two-step approach: forming RBmedia Verlag and acquiring German audiobook publisher ABOD to supply titles to the new unit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook

Macfarlane outlines Moon Lane’s mission and looks to franchises for global change

Community Interest Company Moon Lane is determined to change the children’s books scene for the better, as its estate continues to expand with a scaleable franchise model.   Continue reading at The Bookseller

[ The Bookseller | 2021-12-06 14:49:52 UTC ]
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3 privately owned, commercial space stations get NASA funding

NASA announced on Thursday it has awarded $415.6 million US to billionaire Jeff Bezos' Blue Origin, stalwart contractor Northrop Grumman Corp and venture-backed Nanoracks to develop privately owned and operated commercial space stations. ... Continue reading at CBC

[ CBC | 2021-12-03 12:56:05 UTC ]
More news stories like this | News stories tagged with: #blue origin #privately owned

'Revamp marketing and publicity’, Gay and Uviebinené urge industry

Publishers and industry "gatekeepers" need to rethink and “revamp” the way they market books, authors Roxane Gay and Elizabeth Uviebinené have said. Continue reading at The Bookseller

[ The Bookseller | 2021-11-19 17:39:30 UTC ]
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Lawmakers Expand Inquiry into Library E-book Market

After questioning the Big Five publishers in September, Senator Ron Wyden (D-Oregon) and U.S. Representative Anna Eshoo (D-California) this week expanded their ongoing inquiry into the library e-book market with questions for nine major library e-book distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book

The Book Biz Learns to Embrace Our Diverse Reality

Publishers and editors discuss their efforts to broaden their lists to reach those in underrepresented communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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Book-ish raises funds to secure future before property goes on market

The owners of award-winning independent bookshop Book-ish are raising funds to "secure their future", seeking to buy their premises before it goes on the open market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-18 16:44:18 UTC ]
More news stories like this | News stories tagged with: #secure future #open market #raising funds #independent bookshop

My Workplace Joined the Fine-Free Library Movement (And Here’s What I Learned)

The realities -- the good, the challenging, and the great -- of going fine-free in libraries from a public librarian. Continue reading at Book Riot

[ Book Riot | 2021-11-15 11:30:00 UTC ]
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Nikole Hannah-Jones became a political target. What she's learned from the 'hurtful' attacks

Nikole Hannah-Jones talks about power, privilege and 'The 1619 Project' in advance of her L.A. Times Book Club visit. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-11-14 14:00:54 UTC ]
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Kyle Lucia Wu on What Novelists Can Learn From Poets

The following first appeared in Lit Hub’s Craft of Writing newsletter—sign up here. * While writing my first novel, I was hungry for advice, like many young writers, and soaked up tenets like write every day or wake up before work to go to your desk or hit 1000 words every session. But these... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-12 09:55:05 UTC ]
More news stories like this | News stories tagged with: #lit hub #writingnewsletter—sign #young writers #novelists