Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor" influencers. The post What a $5.6m Super Bowl buy can purchase in digital media in 2020 appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-01-30 05:00:53 UTC ]
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Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Black... Continue reading at Engadget
[ Engadget | 2024-11-04 15:30:52 UTC ]
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With each passing year, Black Friday seems to turn more and more into "Black November," with many retailers starting their holiday sales weeks before the day itself. But while the bombardment of promos can be annoying, it also presents a good chance to beat the rush and finish holiday shopping... Continue reading at Engadget
[ Engadget | 2024-11-01 16:30:39 UTC ]
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This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits. Continue reading at Digiday
[ Digiday | 2024-10-31 04:01:00 UTC ]
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To celebrate the news that there is another romance bookstore opening—Friends to Lovers in Alexandria, VA—I have a list of ... Continue reading at Book Riot
[ Book Riot | 2024-10-28 11:30:00 UTC ]
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I work as the bookstore manager for a bookstore in the Hudson Valley and one of the things that means is that I handle not only the ordering of most of our books, but the unboxing of them as well. I get to put hands (or at least eyes) on basically every book that comes […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-10-24 14:25:11 UTC ]
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"Unless Elvis comes out of hiding and pens his story next year, ONYX STORM is probably going to be the best-selling book of 2025." Continue reading at Book Riot
[ Book Riot | 2024-10-24 11:30:00 UTC ]
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Meta has made it very clear to Australians that they do not value our journalism or our public interest mediaThe joint select committee on social media and Australian society tabled their interim report on Monday, recommending that the government explore alternative revenue mechanisms to... Continue reading at The Guardian
[ The Guardian | 2024-10-22 04:53:35 UTC ]
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It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier... Continue reading at AdWeek
[ AdWeek | 2024-10-18 16:49:58 UTC ]
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The financial news publisher Bloomberg Media is launching a Weekend Edition product on Friday, part of a broader initiative to boost subscriber retention and increase weekend readership. The content will focus on the intersection of finance and culture, a small departure... Continue reading at AdWeek
[ AdWeek | 2024-10-18 12:00:00 UTC ]
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The Super Nintendo World theme park in Orlando is nearly ready for visitors. Universal Orlando Resort just announced that the Mario-friendly attraction will open its doors on May 22, 2025. That gives you over six months to find the perfect Goomba costume to wear on opening day. This is the third... Continue reading at Engadget
[ Engadget | 2024-10-17 16:45:06 UTC ]
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Microsoft is expanding Xbox Cloud Gaming’s streaming capabilities to support titles that aren’t on Xbox Game Pass, The Verge reports. The company has stated its plans to let users stream games from their own libraries numerous times over the last few years, going back to the announcement of... Continue reading at Engadget
[ Engadget | 2024-10-12 21:27:59 UTC ]
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The inductees are being recognized for work on G.I. Joe, Mad magazine, manga and mutants. They will be honored at New York Comic Con. Continue reading at The New York Times
[ The New York Times | 2024-10-11 15:00:09 UTC ]
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October Prime Day may have come and gone, but you can still save on Lego sets at the moment. While you may think it's early to think about holiday shopping, these kits make amazing presents — for the young and full-grown adults alike. At Engadget, we're most interested in specific sets from... Continue reading at Engadget
[ Engadget | 2024-10-11 14:13:50 UTC ]
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The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as a multichannel offering that goes beyond audio. "As video has become a... Continue reading at AdWeek
[ AdWeek | 2024-10-11 13:47:00 UTC ]
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Steam appears to have started posting a notice in its shopping cart that purchases on its storefront are only for a license and not a game, according to a notice spotted by Engadget. It looks like an attempt by the company to get ahead of a new California law coming next year that forces... Continue reading at Engadget
[ Engadget | 2024-10-11 08:51:06 UTC ]
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In a major deal in the educational wholesaling business, Mackin Educational Resources has acquired Booksource. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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A total of 1,900 titles are being published today, including a Rebus from Ian Rankin, memoir from Miranda Hart and children’s fiction by AF SteadmanBooks by Boris Johnson, Stanley Tucci and Miranda Hart are among those being published today, on this year’s “Super Thursday” – the day when more... Continue reading at The Guardian
[ The Guardian | 2024-10-10 07:01:36 UTC ]
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October Prime Day is here, and we're seeing great deals on tech devices — but we also wanted to point out a few choice Lego deals we've had our eye on as well. You could use this as an opportunity to kickstart the holiday shopping season — even if you haven't even thought about the holidays yet,... Continue reading at Engadget
[ Engadget | 2024-10-08 23:27:33 UTC ]
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The Lit Hub Author Questionnaire is a monthly interview featuring seven questions for five authors with new books. This month we talk to: Charles Bock (I Will Do Better: A Father’s Memoir of Heartbreak, Parenting, and Love) Kay Chronister (The Bog Wife) Mike Fu (Masquerade) Kate Greathead (The... Continue reading at Literrary Hub
[ Literrary Hub | 2024-10-08 08:56:09 UTC ]
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The purchase of the global rights and licensing marketplace by Perfect Bound, which launched an online printing service last year, reflects founder Keith Riegert’s goal to help independent publishers streamline their services while boosting revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-08 04:00:00 UTC ]
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