For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-02-05 05:01:00 UTC ]
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Century has acquired two novels in a new procedural crime series by author Ed Chatterton,... Continue reading at The Bookseller
[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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Printed book sales fell 12% year on year in January, with spending falling to its lowest point... Continue reading at The Bookseller
[ The Bookseller | 2012-02-01 00:00:00 UTC ]
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Quercus has bought three books by Katie Piper, who survived a rape and acid attack in 2008 and... Continue reading at The Bookseller
[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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ProPublica and Open Road Integrated Media will release several ebooks based on ProPublica's investigative journalism, beginning in February. Continue reading at The New York Times
[ The New York Times | 2012-01-30 00:00:00 UTC ]
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Despite another sterling year for Jamie Oliver, Britain's bestselling authors generated their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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HarperCollins imprint The Friday Project has acquired more than 50 titles by prolific author, and... Continue reading at The Bookseller
[ The Bookseller | 2012-01-27 00:00:00 UTC ]
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For a company which business depends on collecting data, Google sure was slow tabulating its report on smartphone usage. The study is available today, but the data is already outdated given strong holiday ebook reader and tablet sales and global impact of 37 million iPhones sold during fourth... Continue reading at Betanews
[ Betanews | 2012-01-26 00:00:00 UTC ]
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Publishers may be falling out of love with apps, but they need to fall in love with their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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The magazine publisher will more than double its digital presence, by acquiring the world's biggest food site. Continue reading at AllThingsD
[ AllThingsD | 2012-01-24 00:00:00 UTC ]
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Christian book supplier Trust Media has begun redundancy consultations with staff after a... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Publishers have reported ebook sales surging by up to 355% post-Christmas, as Nielsen BookScan... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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The actress Jennifer Lawrence in a scene from the movie adaptation of "The Hunger Games." Continue reading at The New York Times
[ The New York Times | 2012-01-23 00:00:00 UTC ]
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Want to replace your traditional library with ebooks? Here are some sites and tools that can help you make your physical books disappear. Continue reading at PC World
[ PC World | 2012-01-23 00:00:00 UTC ]
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Polar Mobile, a digital media platform provider that builds apps for some of the biggest media companies, today announced it has secured an additional $6 million in funding. The new round, led by growth equity firm Georgian Partners, joins more than ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-23 00:00:00 UTC ]
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U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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Today's Wall Street Journal takes a look at a new lineup of "enhanced" digital books that incorporate music, video and high-tech graphics. But as one Wharton expert notes, the market for these elaborate productions remains to be seen. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2012-01-21 00:00:00 UTC ]
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The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Simon & Schuster is to publish two new novels by Kishwar Desai, along with a re-release of... Continue reading at The Bookseller
[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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Panarea Digital is an ebook, app, and mobile technology developer with a focus on education. The firm has produced interactive ebooks for Barnes & Noble and other companies, but Panarea Digital is now focused on Nearpod, a mobile learning platform that uses the iPad and other mobile devices... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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A group of children's authors has formed a collective called Electrik Inc to publish their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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