WeHo ad tech company begins $100-million buying spree to launch an online publishing arm

West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On Monday,... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
News tagged with: #billion people #viable strategy

Other Publishing stories related to: 'WeHo ad tech company begins $100-million buying spree to launch an online publishing arm'

DBW 2014: Publisher, Startup Partnerships

Publishers and startup entrepreneurs came together on two separate panels at Digital Book World to discuss forging relationships. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-15 00:00:00 UTC ]
More news stories like this |

Inside Hearst’s Native Ad Strategy

In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising

Wider publishing industry 'worth £10bn to UK in 2012'

A new report by the Department for Culture, Media and Sport (DCMS) has shown that the publishing... Continue reading at The Bookseller

[ The Bookseller | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sport dcms

S&S Launching New SF Imprint, Simon451

Simon451 will publish titles in the subgenres of fantasy, dystopian, apocalyptic and the supernatural, beginning in October 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish titles

5 Trends for Trade Publishing in 2014

George Lossius, CEO at Publishing Technology, predicts 5 trends for trade publishing for the year, including a boost for big data and a focus on formats. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishing #george lossius #publishing technology #big data

Oyster Raises $14 Million More

Oyster, the recently launched ebook subscription service, has raised $14 million in its latest funding round. The new funding was led by Highland Capital Partners and includes participation from the existing Founders Fund which was led by Peter Thiel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peter thiel

Should Major Publishers Change Their Core Mission?

Self-publishing sees traditional publishing as in denial about what readers want. But the problem isn't self-abnegation, it's capacity and mission. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core mission #problem isn

Personalised digital magazine app Flipboard aims for 150 million users

Company plans enhanced discovery and search tools to explore the 5m magazines already createdPersonalised digital magazine app Flipboard is aiming to pass 150 million users in 2014, thanks to enhanced discovery and search tools that will allow users to better explore the 5m individual online... Continue reading at The Guardian

[ The Guardian | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad strategy

2014 in Digital Publishing: A View from the UK

Numerous experts from the UK publishing scene spoke with The Guardian about what evolution they anticipate for digital publishing in 2014. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing

Industry predicts 2014's publishing trends

Emotional women's fiction, yet more psychological crime, talking-point business books and a... Continue reading at The Bookseller

[ The Bookseller | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing trends

Publish and be branded: the new threat to literature's laboratory

Increasingly fixated on the stars of today, such as Hilary Mantel and JK Rowling, publishers are neglecting the experimenters who could save their industry tomorrow: the mid-list writersThe tickets sold out months ago. Long before the admiring reviews of the stage adaptation of Hilary Mantel's... Continue reading at The Guardian

[ The Guardian | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nathan filer #costa award

Bonnier buys stake in Marginesy

Bonnier Books New Markets has made its first acquisition in Polish publishing house Marginesy.... Continue reading at The Bookseller

[ The Bookseller | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier books

Digital publishing: the experts' view of what's next

Industry luminaries scry the spins ahead in the helter skelter revolution at the centre of their businessAnna Rafferty, Penguin digital managing director"I predict more digital for publishers in 2014. I'm not being (completely) facetious, I mean more digitalness in all parts of the industry,... Continue reading at The Guardian

[ The Guardian | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iain pears #growing trend #kate wilson #nosy crow

Ad Page Bleeding Slows

The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine

[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media

S&S Children's launches YA community

Simon and Schuster Children’s Books has launched a new YA community, Hashtag Reads, aimed... Continue reading at The Bookseller

[ The Bookseller | 2014-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss children #schuster children

Digital Publishing: All the News That's Fit to Pin

It&rsquo;s not news that hard-pressed editors are being stretched in many different directions these days, but no challenges seem as complex and vexing at times as how to divvy up the resources to devout to social media. Facebook, Twitter, Instag ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing

Publishers, libraries poke fun at the cold

The publisher Consortium Books posts its own video of hot water being tossed in the air in frigid weather, while a library recommends keeping a book at hand when it's cold outside. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot water

Celebrating the Launch of Shebooks

Beth Kephart celebrates the launch of Shebooks, a new digital imprint of mini books written by top women authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital imprint