In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
Breakfast bowls, smoothie bowls, even Reuben bowls can be found in a spate of bowl-based cookbooks hitting shelves in the coming months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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Macmillan c.e.o. John Sargent and Nielsen’s Jonathan Stolper kicked off the Digital Book World conference in New York on a positive note about the survival of print, both men reminding us that it could easily have been very different, as the decimated music and video businesses well know. Continue reading at The Bookseller
[ The Bookseller | 2017-01-19 00:00:00 UTC ]
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After eight years of declining or at best static sales, German book retailers ended 2016 on a positive note. Continue reading at The Bookseller
[ The Bookseller | 2017-01-10 00:00:00 UTC ]
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Top publishers from across Europe gathered in Nice, France this week to thrash out what their biggest challenges are, and how to address them. Publishing to platforms remains a clear concern, and publishing execs spoke to us anonymously about what they fear most. Some confessed shock that the... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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Facebook is all powerful and it knows it. Publishers have little choice but to play by its rules. At Digiday’s Publishing Summit in Nice we asked publishers what their biggest challenge with Facebook was: unclear metrics, murky routes to monetization and unpredictable priorities were among... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
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Being a publisher today is hard work. On Day Two of the Digiday Publishing Summit, we granted publishers anonymity to share their biggest challenges. Publishers see big opportunity to reach new audiences on social media. But distributing to platforms efficiently and without giving up reader... Continue reading at Digiday
[ Digiday | 2016-09-21 00:00:00 UTC ]
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The Telegraph has automated its data-visualization tool for sports, Robologger, in time for the Premier League. Each time a goal is scored an interactive graphic of the goal is published to the site. In the coming months this will extend to Twitter and Facebook Messenger. In time, more rules... Continue reading at Digiday
[ Digiday | 2016-08-30 00:00:00 UTC ]
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Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds. On Wednesday, three entertainment... Continue reading at AdWeek
[ AdWeek | 2016-01-29 00:00:00 UTC ]
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Oyster, an ebook subscription service inspired by Netflix and Spotify, is shuttering—and Google has scooped up its top execs.Oyster, the ebook subscription service and would-be Amazon competitor, is calling it quits. In a blog post published Monday, the Oyster team announced that, in the coming... Continue reading at Fast Company
[ Fast Company | 2015-09-22 00:00:00 UTC ]
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The Daily Mail is announcing today that it has invested $3 million in publishing-tech company Taboola, and there are two big reasons why—native ad dollars and speed. "At the end of the day, we have to move so quickly," said Jon Steinberg, CEO of Daily Mail North America. "We're all competing... Continue reading at AdWeek
[ AdWeek | 2015-06-04 00:00:00 UTC ]
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At this year's BookExpo America, the Authors Guild is rolling out its Fair Contract Initiative, a series of commentaries it will publish in the coming months that take a "fresh look at the standard book publishing contract." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Facebook launched its Instant Articles product with a select group of prestige publishers last week. Now, others, if they had any reservations before, are determined not to be left behind. Other big-name publishers including Time Inc., Hearst Magazines and CNN are expected to start publishing... Continue reading at Digiday
[ Digiday | 2015-05-18 00:00:00 UTC ]
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When Facebook on Wednesday unveiled its new Instant Articles feature that allows news organizations to publish directly to the social media platform—and, in the process, set off an avalanche of commentary and speculation about the future of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-15 00:00:00 UTC ]
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Weidenfeld & Nicolson is to publish a book by Harvard social psychologist Amy Cuddy, whose TED Talk on body language has been viewed more than 25m times. Deputy publisher non-fiction, Amanda Harris, bought UK and Commonwealth Rights from HBG USA for Presence: How to Bring Your Boldest Self... Continue reading at The Bookseller
[ The Bookseller | 2015-04-18 00:00:00 UTC ]
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The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
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At Hachette Book Group, Tom Maciag, executive v-p and chief financial officer, and Gerry Cummings, senior v-p for distribution, will be retiring in the coming months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
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Knock another major publisher off the list of holdouts for ebook subscription services. Oyster announced Tuesday morning that it had reached an agreement with Macmillan to bring 1,000 titles from the publisher and its imprints to Oyster's Netflix-like offering.UPDATE: After this article was... Continue reading at PC World
[ PC World | 2015-01-13 00:00:00 UTC ]
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The bestselling author is reportedly soliciting questions from readers about anything from problems in their own lives to queries about his novels. Murakami will publish his answers on his website over the coming months. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-09 00:00:00 UTC ]
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A late spending frenzy was not enough to end a difficult year for German booksellers on a positive note.While sales during Christmas week were up 26% year-on-year, December as a whole was down 2.1% year on year, according to figures provided by trade paper buchreport. Continue reading at The Bookseller
[ The Bookseller | 2015-01-09 00:00:00 UTC ]
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