“We Were Created for a Moment Like This.” How Harvard Business Review Is Forging Ahead During a Pandemic

In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-21 17:12:01 UTC ]

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[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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[ Digiday | 2015-05-18 00:00:00 UTC ]
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Facebook Publishing for Local News Outlets Could Arrive ‘in the Coming Months’

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[ Editor & Publisher | 2015-05-15 00:00:00 UTC ]
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W&N signs psychologist Cuddy

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[ The Bookseller | 2015-04-18 00:00:00 UTC ]
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Facebook and Publishers Take Cautious Approach to Content Tie-Up

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[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Facebook, news outlets in talks about hosting articles on the social networking site

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[ PC World | 2015-03-24 00:00:00 UTC ]
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Maciag, Cummings to Retire at HBG

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[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
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German print market ends 2014 down 2%

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Haruki Murakami wants you to send him a question

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[ The Christian Science Monitor | 2015-01-09 00:00:00 UTC ]
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Fake news site National Report: ‘We’re doing a public service’

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[ Digiday | 2014-10-24 00:00:00 UTC ]
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Humble Bundle Looks to Add E-books

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[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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Facebook Testing Mobile Ad Network

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US lawmakers plan sweeping review of copyright

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Online and in print, magazine launches tumble

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Could Tumblr Save Web Publishing?

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A Closing on the Roger Smith Cookbook Conference

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