‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-18 04:01:51 UTC ]
News tagged with: #digital media

Other Publishing stories related to: '‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020'


The $100 million wall: Digital media’s scale struggles

For venture-backed digital publishers, getting to $100 million in annual revenue is the holy grail, but one few will achieve. The post The $100 million wall: Digital media’s scale struggles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$100 million #annual revenue #holy grail


Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly

Metrosource joins Davler as the publisher prepares to launch design vertical, Exuberance. The post Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-23 00:00:00 UTC ]
More news stories like this |


Hachette and Penguin Random House lead British Book Awards Books of the Year shortlists

Hachette and Penguin Random House have earned 11 shortlistings each in the British Book Awards’ Books of the Year awards, with Pan Macmillan garnering three nods and Faber and HarperCollins both winning two nominations. Continue reading at The Bookseller

[ The Bookseller | 2017-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year shortlists #year awards


Fairfax Media announces half-year profit and plan to keep printing newspapers

Greg Hywood says company will keep printing Sydney Morning Herald and the Age ‘for some years yet’ and may spin off Domain real estate business Fairfax Media will continue to print its daily newspapers for several years, its chief executive, Greg Hywood, confirmed at the company’s results... Continue reading at The Guardian

[ The Guardian | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily newspapers #financial year


Bookouture thriller racks up one million digital sales in a year

Robert Bryndza’s thriller The Girl in the Ice has hit one million sales in less than a year, according to digital publisher Bookouture. Continue reading at The Bookseller

[ The Bookseller | 2017-02-16 00:00:00 UTC ]
More news stories like this |


The Outline’s Josh Topolsky: There’s too much sameness in digital media

The Outline was founded by Josh Topolsky to be a reaction to the sameness of digital media on the on hunt for scale. Instead, the publication is taking its cue more from magazines like The New Yorker in attempting to create a culturally resonant brand but with its roots in digital media.... Continue reading at Digiday

[ Digiday | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #josh topolsky #true test #distinctive voice


Haynes back on track with digital driving 15% revenue increase

Car manual publisher Haynes’ revenue increased 15% in six months, driven by a 50% growth in its digital products. Continue reading at The Bookseller

[ The Bookseller | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital products


A year in review: Famous five pull clear at top

Jo, Julia, Joe, Jason-and-Joel (and David) all sold more than £10m worth of print books in 2016, as the big names just kept on getting bigger. Continue reading at The Bookseller

[ The Bookseller | 2017-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #big names


Critic's Notebook: Obama’s Secret to Surviving the White House Years: Books

President Obama in the Oval Office during an interview with Michiko Kakutani on Friday. Continue reading at The New York Times

[ The New York Times | 2017-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #president obama #oval office #michiko kakutani


Penske Media Corporation Buys Into Robb Report

Publisher of Variety, WWD partners with Rockbridge Growth Equity to share digital expertise. The post Penske Media Corporation Buys Into Robb Report appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robb report


BuzzFeed CMO Frank Cooper Is Leaving the Digital Media Giant

Industry veteran Frank Cooper is leaving BuzzFeed, where he has been CMO for the past 17 months. In marketing circles, Cooper has been seen as a key conduit between the digital publisher and advertisers because of his brand experience. He quit his post as PepsiCo's chief marketer in June 2015... Continue reading at AdWeek

[ AdWeek | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early 2000s #linkedin profile #large audience #job lined #online behemoth


Eason on track for second year of profit but warns on Brexit

Eason is on track to retain its profitability this year, with single-digit revenue growth, its c.e.o. Conor Whelan has told The Bookseller on the eve of the all-important Christmas bookselling season. However, the chain’s chief also warned of the potential impact Brexit could have on the... Continue reading at The Bookseller

[ The Bookseller | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conor whelan


Warner Bros. to buy the rest of digital video company Machinima

Warner Bros. has signed a deal to buy the gamer-focused YouTube network Machinima in order to expand the movie and TV studio’s digital video business, the company said Thursday. Burbank-based Warner Bros., the studio behind film franchises like Harry Potter and DC Entertainment, was already a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv studio #warner bros #harry potter #dc entertainment


Facebook buys CrowdTangle to help publishers track content

The name CrowdTangle may not be familiar to you, but Facebook just snatched up the company to help its publishers track how content moves around the internet. CrowdTangle's platform launched four years ago, giving companies a real-time look at conten... Continue reading at Engadget

[ Engadget | 2016-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving companies


This Week in Singapore: StoryDrive Asia and Digital Media Potential

Understanding publishing in the digital context of 'nearby media' is at the heart of the Frankfurt Book Fair's StoryDrive Asia conference in Singapore. The post This Week in Singapore: StoryDrive Asia and Digital Media Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #storydrive asia


Digital Publishers Come Together as Group Nine Media, Backed by $100 Million From Discovery

The digital media industry is facing an extremely competitive revenue landscape. In times like this, it's sometimes better to link arms with other, similar, companies, backed by an even bigger, more profitable company.Discovery Communications on Thursday announced a $100 million minority... Continue reading at Advertising Age

[ Advertising Age | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #individual components #attract advertisers


Call for Nominations: FutureBook’s Digital Achiever of the Year

The winners in this year's Bookseller FutureBook Awards will be announced December 2 at the conference. Frankfurt Book Fair again is sponsoring this special honor for digital achievement. The post Call for Nominations: FutureBook’s Digital Achiever of the Year appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year appeared #post call


Best of the week: The end of an era for digital media

Between massive shakeups at The Huffington Post and Gawker Media, this week marked the end of an era for digital publishing. For starters, late last week The Huffington Post announced that its namesake co-founder Arianna Huffington would be leaving the company to focus on a new company she’s... Continue reading at Digiday

[ Digiday | 2016-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week marked #huffington post #gawker media #digital publishing


Digital Media Vet Takes Over at Recorded Books

Tom MacIsaac took the helm of the audiobook publisher and distributor in late June, succeeding Rich Fresse. MacIsaac was CEO of Verve Mobile from 2010 to 2015, where he expanded the company's mobile and advertising capabilities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recorded books #audiobook publisher #late june


Facebook Stands Up To Clickbait, Day 2: The Media Responds

The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts... Continue reading at Advertising Age

[ Advertising Age | 2016-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social giant #publishers rely #sponsored posts #poked fun #publishers operate #media companies