Waterstones abandons ‘indie branding’ in Edinburgh following outcry

Waterstones has U-turned on its decision to brand a new branch in Edinburgh "Stockbridge Books", following an outcry from a nearby independent bookseller. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-05-17 00:00:00 UTC ]

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How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
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A new indie bookstore named for Octavia Butler is opening in the author’s hometown.

Here’s a piece of good literary news to start the year: a new independent bookstore named after the legendary Octavia E. Butler is opening in Pasadena, California, where the late Sci-Fi icon was born and raised. I took the leap and quit my job to open my very own bookstore. Octavia’s Bookshelf... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-03 17:31:27 UTC ]
More news stories like this | News stories tagged with: #octavia butler #independent bookstore #bookstore


Indie Comics Publishers Face Year-End Financial Troubles

The end of the year has produced a spike in financial troubles that include at least four independent comics publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #financial troubles


How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media


'Intermittent' Distribution Issues Continue at Waterstones

The U.K. bookseller's distribution center, known as the Hub, is now 'largely stable,' despite ongoing concerns, and the chain remains confident about Christmas shopping. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-29 05:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution center


How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content


Unnamed Press and Rare Bird Now Double as Indie Booksellers

The two Los Angeles–based independent publishers opened North Figueroa Bookshop earlier this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #unnamed press #indie booksellers #bookshop


Indie Bookstores Adopt New Strategies for Growth

As the pandemic recedes, booksellers adopt new strategies to keep sales growing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-11 05:00:00 UTC ]
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A Journey Through Edinburgh’s Bookstores

Join a book lover on a trek through several bookstores across the city of Edinburgh. Continue reading at Book Riot

[ Book Riot | 2022-10-28 10:38:00 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Ng Named ABA's Inaugural Indie Bookstore Ambassador

Celeste Ng, the author of three novels beloved by indie booksellers, was named the American Booksellers Association's inaugural bookstore ambassador, deputized to champion indies throughout the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-19 04:00:00 UTC ]
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Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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Indie Presses and Bookstores Discuss Strategies for Success at PNBA

New marketing approaches and sustainable publishing were two of the main topics on the final day of the PNBA fall meeting. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
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There’s No Place Like Grandma’s Abandoned Island

Meghan Gilliss’ debut novel Lungfish follows Tuck, her husband Paul, and their toddler Agnes as they all squat on Tuck’s dead grandmother’s island in the Gulf of Maine after running out of money. While Paul undergoes substance withdrawal in the rustic house, Tuck and Agnes survive on whatever... Continue reading at Electric Literature

[ Electric Literature | 2022-09-13 11:00:00 UTC ]
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Tess Gunty has won the inaugural Waterstones debut fiction prize.

Congratulations to Tess Gunty, whose critically acclaimed debut novel The Rabbit Hutch has just won the inaugural Waterstones debut fiction prize. The novel (about four teenagers—recently aged out of the state foster-care system—living together in an apartment building in the post-industrial... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-26 15:48:11 UTC ]
More news stories like this | News stories tagged with: #tess gunty #rabbit hutch #waterstones booksellers #debut novel


Big Indie Books of Fall

The upcoming season is rich with strong titles from independent and university presses. Here are 20, for adults and kids, to put on your radar. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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Indies Expect a Happy Holiday Season—Big books of the Fall

Indie bookstores are looking forward to a strong season, with new releases from Michelle Obama and other heavy hitters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
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Watch the trailer for Tegan and Sara’s High School and fuel your inner indie teenage angst.

TEGAN AND SARA TRAILER DROP, TEGAN AND SARA TRAILER DROP—this is not a drill! If you clicked on this, you’re probably well aware that the beloved sister indie pop duo published a memoir in 2019 called High School. Amazon Freevee (boo) is adapting it into a TV show (yay) starring Railey and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-18 16:25:50 UTC ]
More news stories like this | News stories tagged with: #high school #memoir


Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book