Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-21 19:30:00 UTC ]
News tagged with:
#analytics helps
#watch live
#kroger leverages
#live broadcast
#business disruptions
#global pandemic
#real time
#kroger partnered
#analytic partners
#implement ap
#kroger vp
#general manager
#test-and-learn culture
#connected device
#associate publisher
Amazon ramps up war against Hachette and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon ramps
Changes coming to the Chinese education system are aimed at increasing creative activities and broader curricula in lieu of old-school testing and homework. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chinese children
Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
More news stories like this |
OverDrive added more than 2,100 libraries to its global network in the first four months of the year, gains that mark its effort to add a wide range of direct-to-consumer services to its offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer services
#global network
#wide range
Julia Roller remembers when she spent uninterrupted, significant time in prayer and Bible study and was able to practice spiritual disciplines as part of her routine. That was before the arrival of a baby boy who didn’t sleep much. And then another. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#find time
#bible study
With more than 600 education technologists and software architects on staff, LearningMate has been making fast inroads into big data for education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital solutions
#big data
Anne Geddes, author of "Anne Geddes Little Blessings" (Sourcebooks, 9781402298189), will appear on "CBS This Morning" on Monday, May 5. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this |
Kristin Spang has been promoted to publishing manager and manager of special initiatives at Penguin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing manager
The invoiced value of UK publishers’ annual sales fell 2% in 2013 to £3.39bn, with... Continue reading at The Bookseller
[ The Bookseller | 2014-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
At Simon & Schuster Children's Publishing, Ellen Grafton has been promoted to assistant managing editor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
More news stories like this |
Time Home Entertainment, the book publishing arm of Time Inc., is moving the U.S. sales and marketing of its trade list to sister company Time Warner Retail Sales and Marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade list
Ahead of Time Inc.'s impending spin-off later this quarter, Time Warner announced the makeup of the 10-member board that will oversee the publishing giant once it officially goes public on its own. Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing giant
FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#one-day event
Boston-based Beacon Press, the area’s oldest small press, is marking its 160th anniversary this year with a new tag line, “Igniting Hearts and Minds,” and a new colophon that hearkens back to early last century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good time
#independent presses
#hearkens back
Judge Denise Cote yesterday rejected Apple’s November 2013 motion to dismiss the states’ class action claims for lack of standing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple loses
#e-book decision
A look at DC Comics periodical sales trends in 2013 shows strong titles at the top buoying some weaker titles at the bottom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
More news stories like this |
Comics artists Gene Luen Yang and Ulli Lust have been awarded L.A. Times Book Prizes for Young Adult Literature and Graphic Novels respectively for 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ulli lust
#graphic novels
The spirit of literary camaraderie makes itself known at the 19th L.A. Times Festival of Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#times festival
From fried chicken to ice-cream sandwiches and the future of the American diet, here are five May books we’re hungry for now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fried chicken
Mabel Normand, who came to fame at Mack Sennett's Keystone Studios, was one of the top comedy stars of the silent era. Besides appearing in several shorts with Charlie Chaplin and Fatty Arbuckle, Normand also wrote, produced and directed these slapstick comedies. She's the subject of "Mabel and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#times festival
#golden age
#historical fiction