Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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The Stars of These Young Adult Books Swear, Struggle, And Generally Act Like Real Teens

New middle-grade and YA publisher In This Together Media aims to offer stories with more diverse and realistic representations of kids, especially girls.In the new novel Aspen by Rebekah Crane, the teenage title character is an awkward, artsy kid who gets into a car accident that kills the most... Continue reading at Fast Company

[ Fast Company | 2014-06-03 00:00:00 UTC ]
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Can Armenian Literature Reach an International Market?

Arevik Ashkharoyan, owner of the First Armenian Literary Agency, discusses trends in international literature and global interest in Armenian authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-02 00:00:00 UTC ]
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Smorgasbord: Links of Note, June 2, 2014

This week, we’re reading about the cookbook legacy of Dr. Maya Angelou, Michael Ruhlman’s top egg dishes in New York City, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Job Moves: June 2, 2014

Long-time adult frontlist book buyer Bill Cusumano, who has been with Nicola’s Books in Ann Arbor, Mich., for the past two decades, is heading South. Later this month he will become a bookseller at Square Books in Oxford, Miss. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Book Deals: Week of June 2, 2014

SMP inks Antoinette, Coleman in major deal and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Authors on the Air June 2, 2014: A.J. Baime

A.J. Baime, author of "The Arsenal of Democracy: FDR, Detroit, and an Epic Quest to Arm an America at War" (Houghton Mifflin Harcourt, 9780547719283), will appear on NPR’s "The Takeaway" on Tuesday, June 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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News Briefs: Week of June 2, 2014

BAM has flat quarter, adds HBG site and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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The Beijing Cookbook Fair: Tasting the $4bn Global Cookbook Market

For Gourmand's new Beijing Cookbook Fair, launched this year, publishers came from around the world for a taste of China's and the world's $4bn cookbook market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Ben Lerner: The Way We Live Now

A first novel with glowing endorsements from such literary lights as Jonathan Franzen, Paul Auster, Geoff Dyer, and John Ashbery—what more could a young writer want? Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Browsing the Children’s Booths, Chapter 2

For those navigating the booths of children’s publishers today, here’s a preview of new books on display, author signings, and giveaways to pick up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Baen Beams at 30

With integrity and vision as its publishing cornerstones since 1984, Baen Books, the second largest publisher of science fiction and fantasy and #1 in space opera and military science fiction, is pleased to be celebrating its 30th anniversary with special events, author signings, and giveaways... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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PW Picks: Books of the Week, June 2, 2014

This week, new Stephen King, new Herman Koch, and the best literary puzzle of the summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Authors on the Air May 30, 2014: Jessye Norman and Joseph Hallinan

Jessye Norman, author of "Stand Up Straight and Sing!" (Houghton Mifflin Harcourt, 9780544003408) will appear on "PBS Newshour" on Friday, May 30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: The Real MLK: Tavis Smiley

In Tavis Smiley’s personal assessment, Dr. Martin Luther King Jr. is the greatest American this country has ever produced. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Traveling In Time: Emily St. John Mandel

It all began, Emily St. John Mandel says, when she “thought it would be interesting to write about the life of an actor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Measuring the E-book Market

When ebooks first began to make meaningful inroads in publishing in 2009–2010, a number of executives predicted they would become another format within the industry. In 2013 ebooks had become part of the “normal” book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA 2014: 'New York Times' Sportswriter: Harvey Araton

With a byline long familiar to readers of the New York Times sports pages, Harvey Araton is also the author of six critically acclaimed nonfiction sports books, most recently the New York Times bestseller Driving Mr. Yogi: Yogi Berra, Ron Guidry and Baseball’s Greatest Gift. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Hachette US: Amazon actions 'affect authors' lives'

Hachette Book Group in the US has continued the public discussion of its terms battle with Amazon... Continue reading at The Bookseller

[ The Bookseller | 2014-05-28 00:00:00 UTC ]
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CN Times Launches New Imprint

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[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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PW Picks: Books of the Week, May 26, 2014

This week, a millionaire map thief, the history of money, and Knausgaard's latest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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