Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
News tagged with: #analytics helps #watch live #kroger leverages #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher

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NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’

Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
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How the 1954 Brown decision still influences today’s teaching ranks

What historical patterns have influenced the need for diverse teachers today? The author of a recent book addresses myths and solutions. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-09-12 20:54:48 UTC ]
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Are we ready to poke fun at pandemic times? Christopher Buckley is.

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[ The Washington Post | 2022-09-04 11:00:00 UTC ]
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Let’s turn the Farmer’s Almanac into something real — and useful

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[ The Washington Post | 2022-08-24 11:00:49 UTC ]
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The Morning After: Streaming overtakes cable TV for the first time

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[ Engadget | 2022-08-19 11:15:00 UTC ]
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[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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[ Engadget | 2022-08-18 16:44:57 UTC ]
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Watch the trailer for Tegan and Sara’s High School and fuel your inner indie teenage angst.

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[ Literrary Hub | 2022-08-18 16:25:50 UTC ]
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[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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[ Literrary Hub | 2022-08-17 15:19:36 UTC ]
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[ Publishing Perspectives | 2022-08-10 18:34:37 UTC ]
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[ Book Riot | 2022-08-04 10:34:00 UTC ]
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[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
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[ The New York Times | 2022-07-28 22:22:00 UTC ]
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[ Engadget | 2022-07-28 18:00:16 UTC ]
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[ Wired | 2022-07-28 11:00:00 UTC ]
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[ CBC | 2022-07-26 08:00:00 UTC ]
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[ Publishers Weekly | 2022-07-21 04:00:00 UTC ]
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