Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-26 19:00:00 UTC ]
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Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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In a trend reflecting reader behavior more than supply-chain issues, the American book market heads downward in NPD's BookScan data. The post NPD BookScan: The US Market, Early 2022 Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-07 18:29:40 UTC ]
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Following record book sales in the US in 2021, we review five years of book market data collected by the Association of American Publishers. The post AAP: Six Charts on the US Book Market, 2017 to 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-03 15:12:27 UTC ]
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The new iteration of the francophone book fair in Beirut was designed 'to have the author meet the public' in beleaguered Lebanon. The post Beyrouth Livres: A First Staging in a Troubled Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-31 15:18:37 UTC ]
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Our annual celebration of the rising stars of book publishing features profiles of 36 honorees and five finalists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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The non-profit, independent publisher Sandorf Passage launched in late 2020 with a focus on publishing works in translation from Eastern European authors and sociopolitical and wartime books in particular. We spoke with Buzz Poole, the publisher, about how the press is developing and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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Dallas, Texas’s Deep Vellum Publishing has had an extraordinary year, relaunching Dalkey Archive Press and publishing Ukrainian writer Andrei Kurkov's 'Grey Bees' just as Russia invaded Ukraine. We spoke with publisher Will Evans and this and other bookish matters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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Selected honorees include publishing professionals from Clarion Books, Tordotcom, Lerner Publishing Group, Familius and Little, Brown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-26 04:00:00 UTC ]
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We speak with Ben Schrank, the former head of Henry Holt and now head of upstart publisher Astra House, about the latest developments at the press and other bookish matters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-26 04:00:00 UTC ]
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This year's honorees come from all parts of the publishing industry and will be saluted at an event set for November 15 in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-19 04:00:00 UTC ]
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With more than 90 percent of the Indian book market market in educational publishing, India's publishers report an upbeat assessment. The post Frankfurt Week: A New Report on the Indian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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This week, Cherlynn and Devindra dive into the massive amounts of news from Amazon’s recent event. There’s a Kindle you can write on! And Amazon also wants to track your sleep on bed. We discuss what’s interesting about all of this gear, as well as why we still don’t trust Amazon with some of... Continue reading at Engadget
[ Engadget | 2022-09-30 12:30:58 UTC ]
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Greenlight is thrilled to welcome award-winning author and long-time friend of the store Saeed Jones back to our Fort Greene events stage to celebrate the release of his new poetry collection, Alive at the End of the World. In haunted poems glinting with laughter, pierced by grief and charged... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-29 08:56:48 UTC ]
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The United Kingdom-based business book competition is in its 18th year. Its shortlist deals with economics, business, and politics. The post Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-26 10:02:34 UTC ]
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Qian Julie Wang’s Beautiful Country is out now in paperback from Anchor, so we asked about her routine and the intersection of writing and litigating. * What time of day do you write? I wrote Beautiful Country on my iPhone during my subway commute to and from my law firm job—so it was both the […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-26 08:51:56 UTC ]
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Mantel, whose bestselling trilogy on the life of Thomas Cromwell earned her critical acclaim and three bestsellers, died on September 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-26 04:00:00 UTC ]
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'Hope for the Flowers' and 'The Jesus Storybook Bible' are marking milestones this year after years as backlist backbones for their publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
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With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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In the first half of 2022, consumers bought more ebooks per capita and paid more for them, offsetting a smaller buyers' base. The post Germany’s Ebook Market January to June: ‘Slight Growth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-21 22:30:20 UTC ]
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