Theo Walcott, Owen Hargreaves and Joey Barton are among the football stars helping to promote... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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#joey barton
Dianne Kangisser opened the New York City chapter of Literacy Volunteers of America (LVA), a nonprofit that provides free literacy services to adults, in 1973, using $500 in federal grant money. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Pearson is launching a five-year project on literacy by inviting people to contribute tips on... Continue reading at The Bookseller
[ The Bookseller | 2014-09-22 00:00:00 UTC ]
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Booker winner to pen Dead Man Talking for the Quick Reads initiative, which offers books by mainstream authors that are the same in every respect but simply shorter and easierThe Man Booker prize-winning novelist Roddy Doyles new novel will be written for the one-in-six adults in the UK who... Continue reading at The Guardian
[ The Guardian | 2014-09-19 00:00:00 UTC ]
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#booker winner
#reading skills
Author Aleya Kassam explains how Kenyan writers are embracing the idea of branding and taking control of their careers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-08 00:00:00 UTC ]
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#taking control
Minnesota-based Capstone Publishing Group has acquired the assets of Engage Literacy, a K-3 literacy program, from Australian-based classroom publisher Hinkler Education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-26 00:00:00 UTC ]
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Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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#conde nast
#september issue
#creative director
HarperCollins has announced a raft of promotions across the HarperFiction editorial team, with... Continue reading at The Bookseller
[ The Bookseller | 2014-08-06 00:00:00 UTC ]
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Now that the campaign has been launched, it's time for the next and longest phase of a Kickstarter campaign: using email, media contacts and social media to promote it. Also known as “30 days of obsessive compulsive disorder and stress.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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#kickstarter campaign
Taboola, the Manhattan startup that selects and promotes recommended and sponsored articles at the bottom of publisher Web pages, has bought Pasadena, Calif., based digital publishing software... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-08-05 00:00:00 UTC ]
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#sponsored articles
Oahu Publications Inc. has announced that Dave Kennedy, SVP/marketing, was named chief revenue officer of OPI and the Honolulu Star-Advertiser. Kennedy’s promotion comes weeks after Glenn Zuehls was named the publisher of San Francisco Me ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-04 00:00:00 UTC ]
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#oahu publications
#honolulu star-advertiser
The San Francisco-based publishing associations have merged to form one entity, BayPub. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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#core part
#largest advertisers
#online publisher
Ann Bisselll has been made publicity director at HarperFiction. Bissell was previously PR... Continue reading at The Bookseller
[ The Bookseller | 2014-07-07 00:00:00 UTC ]
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This summer, Parkway Central Library in Philadelphia has debuted a state-of-the-art Culinary Literacy Center, designed to combat low literacy rates while helping residents become confident cooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
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BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated... Continue reading at AdWeek
[ AdWeek | 2014-05-31 00:00:00 UTC ]
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#high quality
#readers don
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#people don
The National Literacy Trust (NLT) and Bloomsbury Children’s Books are launching a prize to... Continue reading at The Bookseller
[ The Bookseller | 2014-05-27 00:00:00 UTC ]
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#bloomsbury children
As part of a comprehensive effort by Italy’s Ministry for Economic Development (MSE) and the Italian Trade Commission (ITA) to give more international exposure to small- and medium-sized companies in the country’s south, ITA’s publishing taskforce is organizing Voices from the South, an... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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#medium-sized companies
Bookshops are being encouraged to redisplay "We Pay Our Taxes" posters following the... Continue reading at The Bookseller
[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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Tesco is encouraging its Clubcard holders to buy more ebooks in a marketing campaign to run over... Continue reading at The Bookseller
[ The Bookseller | 2014-05-02 00:00:00 UTC ]
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#blinkbox books
#marketing campaign
Oxford University Press is sponsoring a three-day conference, starting today (14th April),... Continue reading at The Bookseller
[ The Bookseller | 2014-04-14 00:00:00 UTC ]
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#three-day conference