Two major players in online video advertising, Ebuzzing and Teads, are merging to create a new company with plans to list on the NASDAQ in 2015.Both companies are French, and have separately been developing "outstream" video advertising allowing the distribution of video advertising outside of traditional video editorial. Ebuzzing has been working with advertisers since 2007, while Teads has been working with online publishers since 2011.Pierre Chappaz, founder of Ebuzzing, and president and CEO of the new group, is a well-known French businessman he also founded comparison site Kelkoo, which he sold to Yahoo for $650 million ten years ago. He said, "There is not enough instream inventory, so we invented outstream to run in social feeds, between paragraphs in articles, and in apps. Twitter is going the same way with video advertising, but we are super premium." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-26 00:00:00 UTC ]
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The idea of interactive books is being taken to a new level with the new Hunger Games Summer Camp and a vibrator that wirelessly syncs to erotic audiobooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-15 00:00:00 UTC ]
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Time Inc. invested heavily in video initiatives under Laura Lang, but even as the company prepares to transfer leadership to new CEO Joe Ripp, the medium remains a priority. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
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Author Ben Wilson talks to the BBC's Nick Higham about his book charting the British Navy's history Continue reading at BBC News
[ BBC News | 2013-07-31 00:00:00 UTC ]
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LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
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#las vegas
Compensation bounced back for advertising sales or regional managers in this year’s survey after falling dramatically in 2012. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman explains who should be TV's next smash hit superheroes. Continue reading at AdWeek
[ AdWeek | 2013-07-25 00:00:00 UTC ]
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The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
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The Bookshop Band write songs inspired by the books of visiting authors like The Unlikely Pilgrimage of Harold Fry's Rachel Joyce. Continue reading at BBC News
[ BBC News | 2013-07-22 00:00:00 UTC ]
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#read books
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BookExpo America's 2014 Global Market Forum will be have an exciting new focus, Books in Translation: Wanderlust for the Written Word. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
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#bookexpo america
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Gerard Jones, author of 'Men of Tomorrow: Geeks, Gangsters, and the Birth of the Comic Book,' explains the origins of comic books, the hardships they went through, and where they are apt to go next. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-20 00:00:00 UTC ]
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Hachette Livre (Lagardère Publishing) is a leading publisher in three key languages: French, Spanish and English. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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#hachette livre
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Kodansha was started by Seiji Noma in 1909 as a spin-off of the Dai-Nippon Yūbenkai (Greater Japan Oratorical Society). Its first publication was the literary magazine Yūben. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Georg von Holtzbrinck GmbH publishing group is a family-owned company headquartered in Germany. It publishes both print and electronic media in more than 80 countries, and serves educational, professional, and general readership markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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The German Franz Cornelsen Bildungsgruppe (Franz Cornelsen Education Group) creates and distributes learning services and educational materials for a market spanning from pre-school education to vocational training. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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AST was established in 1990 by Alexei Gertsev, Sergei Derevianko and Tatiana Derevianko as "Creative Cooperative Association AST" (Russian: Творческое кооперативное объединение, or АСТ). Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Founded in 1992 by Hervé de la Martinière, the French publishing company initially focused on illustrated books in Photography, Heritage, Art, and Leisure, and is now also active in general trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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#la martinire
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In December 2010, China Education Publishing & Media Group (China Education) was formed as a strategic merger to reshape educational publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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The Belgium-French group Média Participations is the largest publisher of comic books in Europe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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