Video Advertising Goes Global With French Power Merger

Two major players in online video advertising, Ebuzzing and Teads, are merging to create a new company with plans to list on the NASDAQ in 2015.Both companies are French, and have separately been developing "outstream" video advertising allowing the distribution of video advertising outside of traditional video editorial. Ebuzzing has been working with advertisers since 2007, while Teads has been working with online publishers since 2011.Pierre Chappaz, founder of Ebuzzing, and president and CEO of the new group, is a well-known French businessman he also founded comparison site Kelkoo, which he sold to Yahoo for $650 million ten years ago. He said, "There is not enough instream inventory, so we invented outstream to run in social feeds, between paragraphs in articles, and in apps. Twitter is going the same way with video advertising, but we are super premium." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-26 00:00:00 UTC ]
News tagged with: #video advertising #major players #online publishers #social feeds

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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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Steam defined the modern video game industry

Gather ’round, children, and let me tell you a story about the old bugaboo we used to call DRM. Digital Rights Management was the beast under every gamer’s bed in the mid-2000s, an invisible bit of software baked into game discs that dictated and tracked player behavior under the guise of... Continue reading at Engadget

[ Engadget | 2024-03-04 16:30:21 UTC ]
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Streaming video changed the internet forever

It’s 1995, and I’m trying to watch a video on the internet. I entered the longest, most complex URL I’d ever seen into AOL’s web browser to view a trailer for Paul W.S. Anderson’s long-awaited film adaptation of Mortal Kombat. I found it in an issue of Electronic Gaming Monthly, tucked away in... Continue reading at Engadget

[ Engadget | 2024-03-01 17:00:14 UTC ]
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Video from Glasgow AI Disaster is the Best Wonka Movie Since Gene Wilder’s

Today's top book news includes an AI-generated Wonka Nightmare, on the Dopamine Industrial Complex, and Oprah's Next Pick Continue reading at Book Riot

[ Book Riot | 2024-02-28 17:08:24 UTC ]
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Audiobook Review: ‘Collision of Power,’ by Martin Baron

The actor reads “Collision of Power,” a new memoir by the famed former editor of The Washington Post and The Boston Globe. Continue reading at The New York Times

[ The New York Times | 2024-02-02 10:00:17 UTC ]
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6 free, powerful creation tools for Linux

Free operating systems based on the Linux operating system kernel invented and published by Linus Torvalds are now a serious alternative to Windows, not least due to the wide range of open source software on offer. We reveal the six most ingenious free applications under Linux, which... Continue reading at PC World

[ PC World | 2024-02-01 14:00:00 UTC ]
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Graphic novelist Posy Simmonds wins prestigious French comics award

Award marks first time a British artist and author has won Grand Prix at International Comics festival in AngoulêmeThe graphic novelist Posy Simmonds has won the Grand Prix at France’s Angoulême International Comics festival – the first time a British artist and author has been awarded the... Continue reading at The Guardian

[ The Guardian | 2024-01-24 17:52:58 UTC ]
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The Healing Power of Words: PW Talks with Danielle Tummino Hansen

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[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
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TechMagic Podcast: Murderbot Diaries and the Adobe-Figma Merger Failure

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[ AdWeek | 2023-12-20 20:22:23 UTC ]
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How brands are combining audio and video formats to boost digital campaign success

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[ Digiday | 2023-12-14 15:56:06 UTC ]
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[ Literrary Hub | 2023-11-28 09:49:05 UTC ]
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How advertisers can deal with generative AI’s copyright conundrum

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[ Digiday | 2023-11-20 05:01:00 UTC ]
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Fairfax's WaveDancer agrees to reverse merger with Toronto's Firefly Neuroscience

The Fairfax firm says it will divest its Rockville-based Tellenger subsidiary at the close of the deal. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-11-16 13:22:39 UTC ]
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The Power to Publish Enables the Freedom to Read

By publishing unflinching books on topics often perceived as controversial, small publishers can combat restrictions on intellectual freedom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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Sharjah Conference: ‘The Power of the Written Word’

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[ Publishing Perspectives | 2023-10-30 04:48:43 UTC ]
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Jada Pinkett Smith Congratulates Britney Spears With An Amazing Throwback Video

“Welcome to the ‘Bad Ass Women Memoir Club,’” Pinkett Smith wrote in a cheeky note to the fellow first-time author. Continue reading at HuffPost

[ HuffPost | 2023-10-25 17:27:27 UTC ]
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[ Digiday | 2023-10-24 13:02:04 UTC ]
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This e-book tool is powered by ChatGPT

If you’ve got a story to tell or advice to give, an eBook is a compelling avenue to share with the world and maybe even make a little money. You don’t even have to work all that hard thanks to My AI eBook Creation Pro. Powered by ChatGPT, this eBook creation tool takes all of the pain... Continue reading at PC World

[ PC World | 2023-10-23 08:00:00 UTC ]
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Patience, Perspective, and the Power of Story: An Interview with Toni Ann Johnson, by Scott LaMascus

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[ World Literature Today | 2023-10-16 18:46:19 UTC ]
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[ Los Angeles Times | 2023-10-11 21:08:41 UTC ]
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