As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new partnership between ViacomCBS and the data platform. Starting in early... Continue reading at 'AdWeek'
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-30 00:00:00 UTC ]
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A new study finds that Romanian publishers have increased book sales by releasing Romanian translations of foreign books parallel to launches in other key markets. The post Timely International Publication Credited as Part of Romania’s Stronger Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-26 00:00:00 UTC ]
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Atria senior v-p and publisher Libby McGuire announced the hiring of Kristin Fassler in the newly-created role of v-p and director of integrated marketing. Paul Olsewski, v-p and director of publicity, will leave Atria July 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
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Ireland’s Nielsen-measured market has enjoyed strong, UK-beating growth this year to date, with a grass-roots author campaign propelling the late Emma Hannigan to the top of the bestseller lists. Continue reading at The Bookseller
[ The Bookseller | 2018-07-23 00:00:00 UTC ]
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Combined North American sales of graphic novels and periodical comics declined about 6.5% to $1.01 billion in 2017, although graphic novel sales via the book trade were essentially flat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-17 00:00:00 UTC ]
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Solid but unspectacular growth in print value and volume has been posted through Nielsen BookScan in the first half of 2018, with range the key in the absence of a breakout trend. Continue reading at The Bookseller
[ The Bookseller | 2018-07-16 00:00:00 UTC ]
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Italian book publishing icon Stefano Mauri speaks at the Readmagine conference about how the digital dynamic has affected Italy's book marketplace. The post Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-13 00:00:00 UTC ]
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Half of U.S. and European publishers are neutral over the potential market for selling and licensing short-form video content. The post Digiday Research: Publishers are lukewarm on market for short-form video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
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John Styring is launching a new mass market publisher, Curious Universe, after forming a 50-50 joint venture with Australian publisher Hinkler. Continue reading at The Bookseller
[ The Bookseller | 2018-06-29 00:00:00 UTC ]
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UK and US editors are in Germany this week—on a trip organized by the Frankfurter Buchmesse—and hearing German publishers address a big issue in the market right now: finding more book buyers. The post A Developing Snapshot of a Market: Frankfurter Buchmesse’s Editors’ Tour of Germany appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-27 00:00:00 UTC ]
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To the editor: Given today’s incivility, Christians may ask themselves, “What would Jesus do?” if confronted with appointees in the Trump administration. Certainly Jesus wouldn’t ask White House Press Secretary Sarah Huckabee Sanders to leave a restaurant because of President Trump’s policies and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-27 00:00:00 UTC ]
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Increasing pressure on sales and costs together with fewer customers on the shopfloor has created a challenging bookselling environment in Germany. Continue reading at The Bookseller
[ The Bookseller | 2018-06-16 00:00:00 UTC ]
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Campaigns for Imogen Hermes Gowar's The Mermaid and Mrs Hancock (Vintage) and Rupy Aujla's The Doctor's Kitchen (HarperCollins) have been ranked among the best marketing campaigns of spring 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
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The latest book market statistics from Germany show that flat book sales are being generated by fewer overall book buyers. The Börsenverein calls for a focus on potential readers. The post German Book Market in 2017: Stable Sales But in Need of More Book Buyers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-08 00:00:00 UTC ]
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Bloomsbury has appointed Nicola Hill to the newly created role of group director for consumer marketing and publicity. Continue reading at The Bookseller
[ The Bookseller | 2018-06-07 00:00:00 UTC ]
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Creating original serialized content—as in the case of streaming on-demand services such as Amazon Prime and Netflix—holds the key to success for audiobook subscriptions, says Storytel España in a new report. The post Storytel in Spain: When Entering the Audiobook Market Means Making New Serials... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-06 00:00:00 UTC ]
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The audiobook boom is most prominent in North America, and it is spreading across the world, as discussed in a panel on Wednesday at the New York Rights Fair entitled “The Audiobook Heard ‘Round the World.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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A dramatic shift is under way in the non-fiction market with "more intelligent" titles on the rise, partially the result of the continuing wane of the celebrity market. Continue reading at The Bookseller
[ The Bookseller | 2018-06-01 00:00:00 UTC ]
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A panel at the New York Rights Fair featuring Storytel, audiobooks.com, and Kobo saw discussions about how the audiobook market is evolving around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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The sun is set to shine on the summer book market this year, boosted by a crop of fresh nationwide promotions targeted at the season. Continue reading at The Bookseller
[ The Bookseller | 2018-05-18 00:00:00 UTC ]
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