Use the 'great power' of comms to reach more readers, industry PRs advise

The publishing industry should trust and listen to its communications teams to see greater change and audience growth, PR professionals said at The Bookseller's FutureBook conference on Tuesday (17th November). Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-18 06:55:46 UTC ]

Other news stories related to: "Use the 'great power' of comms to reach more readers, industry PRs advise"


Golden Headsets: Audiobooks’ Growth Is Music to Publishers’ Ears

Previewing the audiobook track at the FutureBook conference, we look at sales statistics and predictions from Michele Cobb at the Audio Publishers Association. The post Golden Headsets: Audiobooks’ Growth Is Music to Publishers’ Ears appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-28 00:00:00 UTC ]
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VR experience for FutureBook delegates

Delegates at this year’s FutureBook Conference will be able to get hands-on experience of the latest virtual reality headsets, discuss trends in the US audiobooks market and learn how to “reach the millennial audience” with Spotify. Continue reading at The Bookseller

[ The Bookseller | 2016-11-18 00:00:00 UTC ]
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Do, not say

After Donald Trump's triumph in the US election, Sarah Shaffi looks at how more than ever the publishing industry needs to promote messages of inclusivity and diversity. Continue reading at The Bookseller

[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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The Guadalajara Book Fair Expands Its Range of Offerings

The largest Spanish-language book fair in the world has become a place where thought leaders, artists, educators, and scientists gather to share information that impacts the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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Publishing seeks to address industry’s lack of diversity

The publishing industry needs to improve the diversity of its staff and open itself up to writers of all backgrounds if it is to increase the range of its output, publishers have told The Bookseller. Continue reading at The Bookseller

[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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Spotify and Pearson to speak at FutureBook Conference

Will Page, director of economics at Spotify, Steve Ackerman, managing director of Somethin’ Else, Ian Small, c.e.o. of AudioBooks.com, and Tom Hall, vice president Learning Platforms, Schools and English at Pearson, are the latest speakers added to the line-up of FutureBook, The Bookseller’s... Continue reading at The Bookseller

[ The Bookseller | 2016-11-01 00:00:00 UTC ]
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Full programme released ahead of FutureBook 2016

The full programme for this year’s FutureBook Conference has been revealed, including speakers ranging from Hachette UK c.e.o. Tim Hely Hutchinson, Mendeley founder Jan Reichelt, Storytel’s Jonas Tellander, Bonnier AB’s chief digital and technology officer Anki Ahrnell and Neon Play founder Oli... Continue reading at The Bookseller

[ The Bookseller | 2016-10-15 00:00:00 UTC ]
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Digital Census: 'self-published writers to grow ebook market share'

Self-published writers and digital only publishers will continue to grow their share of the digital content market while traditional publishers over-price ebooks, according to early results of the FutureBook Census, launched ahead of this year’s FutureBook Conference, taking place on 2nd December. Continue reading at The Bookseller

[ The Bookseller | 2016-10-13 00:00:00 UTC ]
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Untangling the AdBlock Plus whitelist

The AdBlock Plus whitelist program has been a lightning rod of controversy within the publishing industry ever since it debuted in 2011. But despite how often the whitelist is written about, it isn’t entirely clear to many people how the process behind it works. Here we explain what we know and... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
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Country Spotlight: Singapore: Educational and STM Publishing

By and large, Singapore’s education system, which is among the most highly regarded in the world, is a boon to its publishing industry. No subject is more popular, or more competitive, than mathematics. Known as Singapore math, the city-state’s mathematics teaching method and curriculum is... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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‘Latinx in Publishing’ Launches in Hispanic Heritage Month

With a goal of supporting and promoting 'Latino/a/x' people and literature in the publishing industry, a new network of book professionals formalizes the group's activities. The post ‘Latinx in Publishing’ Launches in Hispanic Heritage Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-06 00:00:00 UTC ]
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FutureBook Digital Census 2016 launches

The Bookseller has launched its annual tracker of the publishing industry's transformation, the FutureBook Digital Census. Continue reading at The Bookseller

[ The Bookseller | 2016-09-20 00:00:00 UTC ]
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Helping children succeed: how the publishing industry can engage reluctant readers

David Salariya, founder of The Salariya Book Company, gives tips on how publishers can engage reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2016-08-27 00:00:00 UTC ]
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Online community provides safe space for women writers

A new hashtag, #women_writers, is providing a safe space for female writers to talk about their literary passions, careers and frustrations in response to sexism within the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2016-08-19 00:00:00 UTC ]
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News Corp. Misses Estimates as Ad Sales Decline

News Corp., the Wall Street Journal and New York Post publisher controlled by billionaire Rupert Murdoch, reported fiscal fourth-quarter profit that missed analysts' estimates as a decline in ad sales outweighed an increase in digital revenue in its real estate business.Earnings, excluding some... Continue reading at Advertising Age

[ Advertising Age | 2016-08-09 00:00:00 UTC ]
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Fiona Carr Joins IPR License as Senior Sales Manager

With nearly twenty years experience in the publishing industry, Fiona Carr joins online rights platform IPR License as Senior Sales Manager. The post Fiona Carr Joins IPR License as Senior Sales Manager appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-27 00:00:00 UTC ]
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A shared ambition to bring forth more diverse voices

We'd like to build bridges between the writing development sector and the publishing industry, to address diversity and to build new readers for contemporary writing, writes Claire Malcolm of New Writing North. Continue reading at The Bookseller

[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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Publishing can help bridge North-South divide

There is "a lack of awareness within the publishing industry about the rest of the country”, New Writing North c.e.o Claire Malcolm has alleged, whilst making the business case for signing more writers from the north of England. Continue reading at The Bookseller

[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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Publishing needs freedom of movement, says PRH HR boss

Freedom of movement has undoubtedly helped the economic development of the UK and the publishing industry needs to work to "connect its demand for labour with the supply coming across the world". Continue reading at The Bookseller

[ The Bookseller | 2016-07-13 00:00:00 UTC ]
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Icelandic book trade gets a kick from Euro 2016

Iceland’s giant-killing football success in France has produced a surge of interest in the country’s literary outputIceland’s heroic performance in the Euro 2016 football tournament has had a surprising side-effect – a boost for the tiny Nordic country’s publishing industry. The head of the... Continue reading at The Guardian

[ The Guardian | 2016-07-07 00:00:00 UTC ]
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