Use the 'great power' of comms to reach more readers, industry PRs advise

The publishing industry should trust and listen to its communications teams to see greater change and audience growth, PR professionals said at The Bookseller's FutureBook conference on Tuesday (17th November). Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-18 06:55:46 UTC ]

Other news stories related to: "Use the 'great power' of comms to reach more readers, industry PRs advise"


Five Industry Tech Consultants Form New Firm

The members of Publishing Technology Partners are Ken Brooks, Bill Kasdorf, Thad McIlroy, Bill Rosenblatt, and Bill Trippe, all of whom have over 25 years’ experience working in the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
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Publishing in the Baltic Region 2018: An Introduction to Publishing in Latvia

Regardless of the market's limited size, given a national population of only 1.9 million, the standards of the publishing industry in Latvia remain very high. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Publishers Weigh In on the Paradox of Paid Social

Despite advertising woes, social media platforms remain a major resource for audience growth. The post Publishers Weigh In on the Paradox of Paid Social appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-21 00:00:00 UTC ]
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Amid Sexual Harassment Allegations, PRH Drops An Apologetic Dashner

Following a sexual harassment scandal that has embroiled the children's sector of the publishing industry for the past week, James Dashner, author of the bestselling Maze Runner series, has been dropped by his publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Sales Rep Legend Ted Heinecken Dies at 84

Ted Heinecken, who was regarded as a senior statesman of the publishing industry, with a career in publishing that spanned 58 years, 52 of them spent as a publisher's rep calling on stores in the Midwest, died in Chicago on Saturday. He was 84 years old. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-06 00:00:00 UTC ]
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WI13: Junot Diaz Urges Booksellers to Walk the Talk on Diversity

During his Winter Institute 13 keynote address, author Junot Diaz delivered a blistering political statement urging the publishing industry to "stop talking about diversity and start decolonizing our shelves." Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-25 00:00:00 UTC ]
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Searle speaks about demise of Freight Books

Adrian Searle has spoken out for the first time since leaving Freight Books, calling the demise of the publisher a "personal tragedy" but not one which he thinks should "preclude him from future involvement in the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2017-12-09 00:00:00 UTC ]
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Creative Access calls for publishing mentors

Diversity social enterprise Creative Access is launching a new mentoring scheme and is seeking volunteers from the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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Be wary of 'sexy' tech such as AI and VR, says Tribe

Educational publishers should be focusing on technology that can actively help improve teaching and learning, Hodder Education m.d Liz Tribe has told The Bookseller's FutureBook conference. Continue reading at The Bookseller

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Publishers have 'huge opportunity' in content marketing says Chowney

There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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FutureBook’s 2017 Triple Threat: Big Asks and Diverse Voices

Leading questions and an extensive three-tracked structure frame the programming of this year's FutureBook conference from The Bookseller team in London. The post FutureBook’s 2017 Triple Threat: Big Asks and Diverse Voices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-30 00:00:00 UTC ]
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Meredith says Koch brothers will not have control after helping finance Time acquisition

Magazine publisher and broadcast company Meredith Corp. is acquiring Time Inc. in a deal valued at $2.8 billion as it seeks to adapt to the publishing industry’s challenge of migrating from print to the digital age. The Des Moines-based company said Sunday it would pay $18.50 a share for New... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-28 00:00:00 UTC ]
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Dr Sue Black to present FutureBook Awards

Dr Sue Black is to present the FutureBook Awards at this year’s FutureBook Conference, to be held on 1st December in London. Continue reading at The Bookseller

[ The Bookseller | 2017-11-16 00:00:00 UTC ]
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The UK’s Second ‘Inclusivity Conference’ Grapples With Diversity Issues

Told that the publishing industry 'has a responsibility to be a beacon of inclusivity,' delegates to the UK's diversity conference look at challenges. The post The UK’s Second ‘Inclusivity Conference’ Grapples With Diversity Issues appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-14 00:00:00 UTC ]
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Mostly Lit brings live show to FutureBook

Alex Reads, Rai, and Derek Owusu, the creators of the books and pop-culture podcast Mostly Lit, are to bring their live show to the FutureBook Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-11-07 00:00:00 UTC ]
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The Real Value Of 'Comp Titles' Is Broader Than You Think

Comp titles, known in the publishing industry interchangeably as “comparative” or “competitive” titles, are a wonky industry Continue reading at HuffPost

[ HuffPost | 2017-11-06 15:15:50 UTC ]
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Early 2017 Digital Census results revealed

Print and ebook sales are on the rise, while audiobook sales are seeing rapid growth despite being largely untapped by most publishers, according to early results from The Bookseller’s Digital Census, the annual tracker of the digital transformation run annually ahead of the FutureBook Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-10-24 00:00:00 UTC ]
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Full programme for FutureBook launched

More than 50 speakers from across the publishing, retail and entertainment industries will address delegates at December’s FutureBook Conference.  Continue reading at The Bookseller

[ The Bookseller | 2017-10-21 00:00:00 UTC ]
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PRH UK leads FutureBook Awards pack

More than 40 people, platforms and products have been shortlisted for this year’s coveted FutureBook Awards, with the winners to be announced at the FutureBook Conference on 1st December. Continue reading at The Bookseller

[ The Bookseller | 2017-10-13 00:00:00 UTC ]
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Frankfurt Book Fair 2017: Macron, Merkel Speak of a Europe United by Culture

The two leaders touched on not only the power of culture to hold Europe together, but also on some issues within the publishing industry, including copyright and digitization. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-11 00:00:00 UTC ]
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