Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year in an ad that matched up "Nothing Compares 2 U," sung by a variety of musicians in tribute to Prince, with the Google Pixel smartphone (executed by Droga5). Gerson, who has been with Universal Music for almost three years, sat down with Ad Age to discuss the intersection of marketing and music, the problems with streaming, her favorite app and more. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Princeton University Press’ European office has moved from the town of Woodstock, Oxfordshire, to Banbury Road in North Oxford. Continue reading at The Bookseller
[ The Bookseller | 2021-11-17 16:02:28 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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I used to imagine an Apple event where its c.e.o. Tim Cook would unveil a standalone audiobook app with exclusive audio-only titles available on subscription. Continue reading at The Bookseller
[ The Bookseller | 2021-11-12 06:30:02 UTC ]
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Publishing students at Edinburgh Napier University are to receive access to the Skills Hub of the Independent Publishers Guild (IPG) as the organisations enter into a new licensing partnership. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 01:57:20 UTC ]
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As University Press Week turns 10, leaders of the Association of University Presses ask its members to take stock of how the nonprofit, mission-centered publishing community has changed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Known for her debut novel Testament, the Ian Fleming fanatic has been approved to write new novels set in 007’s world but without the agent himselfA new generation of Double O agents has been authorised by the estate of Ian Fleming, with Bond aficionado and novelist Kim Sherwood set to pen a new... Continue reading at The Guardian
[ The Guardian | 2021-11-04 09:49:02 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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What is the origin story of the Marvel Cinematic Universe? Tara Bennett and Paul Terry got to the bottom of it. Continue reading at The Washington Post
[ The Washington Post | 2021-10-19 12:00:00 UTC ]
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Princeton University Press has acquired world English rights, including audio, to Claudia de Rham’s The Beauty of Falling. Continue reading at The Bookseller
[ The Bookseller | 2021-10-18 07:35:43 UTC ]
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This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok. Continue reading at Advertising Age
[ Advertising Age | 2021-10-16 17:30:00 UTC ]
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The Booker Prize will showcase its shortlisted authors with hybrid appearances at Coventry University and the Southbank Centre before the winner is announced at BBC Broadcasting House's Radio Theatre on the big night. Continue reading at The Bookseller
[ The Bookseller | 2021-10-07 15:34:41 UTC ]
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Cambridge University Press & Assessment has acquired CogBooks, an online technology company which specialises in adaptive courseware. Continue reading at The Bookseller
[ The Bookseller | 2021-09-09 18:13:45 UTC ]
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The new comics and graphic novels imprint from Vault Comics aims to deliver fantasy, sci-fi, and horror stories to middle grade and tween readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-07 04:00:00 UTC ]
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Art may imitate life but it rarely does so with realistic fidelity. As Naomi Pequette, Space Science Programs Specialist at the Denver Museum of Nature and Science, argues in her essay "The Sounds of Contact" as part of The Science if Sci-Fi Cinema: Essays on the Art and Principles of Ten Films,... Continue reading at Engadget
[ Engadget | 2021-09-04 15:30:43 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Falling sales blamed as 20 jobs axed in final chapter for history of printing in the city, which stretches back to the earliest days of book publishing Oxford University’s right to print books was first recognised in 1586, in a decree from the Star Chamber. But the centuries-old printing history... Continue reading at The Guardian
[ The Guardian | 2021-06-09 14:27:25 UTC ]
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The author aims to help children—and their parents—understand that social and emotional skills are superpowers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-31 04:00:00 UTC ]
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