Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year in an ad that matched up "Nothing Compares 2 U," sung by a variety of musicians in tribute to Prince, with the Google Pixel smartphone (executed by Droga5). Gerson, who has been with Universal Music for almost three years, sat down with Ad Age to discuss the intersection of marketing and music, the problems with streaming, her favorite app and more. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Like William Faulkner or Thomas Hardy, and not unlike the Marvel Cinematic Universe, Edith Wharton loved some milieus too much for just one story. In its setting and characters, The Old Maid is quintessential Wharton, the New York-born author who wrote fifteen novels and novellas and became the... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-12 08:51:03 UTC ]
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The University of Georgia Press has acquired NewSouth Books, the independent trade publisher based in Montgomery, Ala. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-12 04:00:00 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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In exhibit #3,767 of ginned-up cancel culture panic, The Daily Mail is reporting that Stirling University in Scotland… …has removed Jane Austen [from a literature course] to help “decolonise the curriculum” and “contribute increased diversity” on the syllabus. Stirling University’s English... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-06 15:14:17 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Manchester University Press has landed the first “remarkable” book from DJ Paulette, Welcome to the Club: The Life and Lessons of a Black Woman DJ. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 14:56:43 UTC ]
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Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category. The post NPD BookScan: US 2021 Market Unit Volume Up 9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-11 03:46:38 UTC ]
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The UK and Ireland’s major university presses have launched a new framework for collaboration, EvenUP, committed to inclusive practices. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 18:43:30 UTC ]
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John Richardson's "A Life of Picasso" follows the artist during the decade after Hitler rose to power. Continue reading at The Washington Post
[ The Washington Post | 2022-01-06 11:00:00 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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University presses have had to adapt to the challenges brought on by Covid-19 and delays in the supply chain but many are making the most of new opportunities. Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 19:13:57 UTC ]
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The University of Wales Press, which is gearing up to toast its centenary in 2022, has two titles celebrating the landmark and plans to launch a ‘start-up’ from within its operations. Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 05:37:28 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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