Universal's Jody Gerson Pumps Up the Volume for Ads

Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year in an ad that matched up "Nothing Compares 2 U," sung by a variety of musicians in tribute to Prince, with the Google Pixel smartphone (executed by Droga5). Gerson, who has been with Universal Music for almost three years, sat down with Ad Age to discuss the intersection of marketing and music, the problems with streaming, her favorite app and more. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-28 00:00:00 UTC ]

Other news stories related to: "Universal's Jody Gerson Pumps Up the Volume for Ads"


Strong Finish to Good Year

A mild winter in many parts of the country, combined with the lowest unemployment in six years and significantly reduced gas prices, resulted in a strong holiday season at most independent bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
More news stories like this


Bookselling Roundup, Week Ending January 9, 2015

Indies could be headed into another good year, with a number of new stores opening, including Walls of Books in Zanesville, Ohio, and Mustard Seed in Bath, Maine. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
More news stories like this


Strong Foreign Rights Sales for 2014 French Bestsellers

2014 has been a good year for French publishers with strong foreign rights sales of several titles, including Nobel Prize-winner Patrick Modiano's novel. The post Strong Foreign Rights Sales for 2014 French Bestsellers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-17 00:00:00 UTC ]
More news stories like this


Riverhead At 20

Riverhead picked a good year to turn 20. In January, the Penguin Random House imprint released the bestselling On Such A Full Sea, by critical darling Chang-Rae Lee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
More news stories like this


Frankfurt Book Fair 2014: The Next Big Thing

As the publishing world gathers at the 2014 Frankfurt Book Fair, the book business sits on the brink of some major changes, with a wave of new services and devices poised to take digital publishing—and digital reading—to another level. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this


Fox’s Maria Bartiromo Follows Everyone From Matt Damon to Matt Drudge on Twitter

Specs Who Maria Bartiromo Claim to fame: Global markets editor, Fox Business Network; host of Opening Bell With Maria Bartiromo on Fox Business (weekdays at 9 a.m. ET) and Sunday Morning Futures With Maria Bartiromo on Fox News (Sundays at 10 a.m. ET) Base New York What’s the first information... Continue reading at AdWeek

[ AdWeek | 2014-09-16 00:00:00 UTC ]
More news stories like this


Bruce Springsteen picture book for S&S

Simon & Schuster is to publish an adult picture book by Bruce Springsteen, based on his song... Continue reading at The Bookseller

[ The Bookseller | 2014-08-29 00:00:00 UTC ]
More news stories like this


New UK Competition to Find the “Next Big Thing” in Kids Books

A new competition to find the “next big thing” in children’s literature is being launched by the UK’s National Literary Trust and Bloomsbury Children’s Books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-15 00:00:00 UTC ]
More news stories like this


Urdu Publishing is Up, But Copyright Problems Persist

2013 was a good year for Urdu publishing, with several notable titles hitting bookstores, but unlicensed reprinting of copyright protected works persists. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-26 00:00:00 UTC ]
More news stories like this


Carlton to publish Springsteen title

Carlton Books is to publish a book chronology of Bruce Springsteen’s 17 studio albums to... Continue reading at The Bookseller

[ The Bookseller | 2013-09-06 00:00:00 UTC ]
More news stories like this


Information Diet: Andrew Lincoln

What’s the first information you consume in the morning? It would have to be my alarm clock. That’s purely because my son has a tendency to sit on my chest—he’s not yet 3—and look me square in the eye and say, “Milk.” He’s a bit like the child from The Shining. And that’s around 5:30 in the... Continue reading at AdWeek

[ AdWeek | 2013-02-11 00:00:00 UTC ]
More news stories like this


'50 Shades' Success Yields $5,000 Bonuses at Random House

Employees at book publisher Random House are getting a little something extra in their fishnet Christmas stockings this year, a $5,000 bonus. The bonus, which will be the same for top editors as their secretaries, follows a particularly good year for the publishing house in... Continue reading at ABC News

[ ABC News | 2012-12-07 00:00:00 UTC ]
More news stories like this


The Irrational Allure of the Next Big Thing

Earlier this week, Random House shelled out more than $3.5 million for Lena Dunham’s first book, Not That Kind of Girl. She has an amazing résumé for anyone, let alone a 26-year-old, having directed two feature films and scored four Emmy nominations for her TV show, HBO’s Girls. But what makes... Continue reading at Slate

[ Slate | 2012-10-12 00:00:00 UTC ]
More news stories like this


Why Silicon Valley Can't Sell

Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in 2011, appear to be everywhere. But visit the biggest of these companies and ask them to define themselves, and you’ll be... Continue reading at AdWeek

[ AdWeek | 2011-07-11 00:00:00 UTC ]
More news stories like this


Profit up at Jonathan Goodman Publishing

Written By: Katie Allen Publication Date: Mon, 28/03/2011 - 15:31 Profit before tax at Jonathan Goodman Publishing, the parent company of Carlton Books Ltd and Andre Deutsch Ltd, has increased by 72% to £1.6m. The figures, for the year to end December 2010, also show turnover is up 6% to... Continue reading at The Bookseller

[ The Bookseller | 2011-03-28 00:00:00 UTC ]
More news stories like this