Universal's Jody Gerson Pumps Up the Volume for Ads

Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year in an ad that matched up "Nothing Compares 2 U," sung by a variety of musicians in tribute to Prince, with the Google Pixel smartphone (executed by Droga5). Gerson, who has been with Universal Music for almost three years, sat down with Ad Age to discuss the intersection of marketing and music, the problems with streaming, her favorite app and more. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Cambridge University Press Partners With Norway’s Ludenso on AR Textbooks

Using the Oslo-based 'Ludenso Studio' platform, Cambridge expects to enhance its textbooks with increased value in imagery and other assets. The post Cambridge University Press Partners With Norway’s Ludenso on AR Textbooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-22 20:23:17 UTC ]
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Springer Nature Signs Open-Access Agreement with Japanese Universities

The new open-access agreement announced by Springer Nature is arranged with 10 members of Japan's Research University Consortia. The post Springer Nature Signs Open-Access Agreement with Japanese Universities appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-21 21:29:28 UTC ]
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Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
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University Press Week: A Total 158 Campus Publishing Companies

The 11th iteration of University Press Week highlights 'pressing social conversations' and 'vital scholarship,' among other things. The post University Press Week: A Total 158 Campus Publishing Companies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-14 20:15:56 UTC ]
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Netflix with ads will be available November 3rd for $7 per month

Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget

[ Engadget | 2022-10-13 17:45:26 UTC ]
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Best of 2000 AD Proves Why the Comics Are Classic

A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired

[ Wired | 2022-09-02 11:00:00 UTC ]
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A reporter probes a powerful university — and fights with his editors

Paul Pringle's work exposed serious abuses at the University of Southern California, but the dispute with his former co-workers may overshadow his book. Continue reading at The Washington Post

[ The Washington Post | 2022-08-19 10:00:16 UTC ]
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Cambridge University Press Announces a Pakistan Studies Journal

The new Pakistan-focused journal is to survey colonialism, nationalism, gender representation, devotion, popular culture, diaspora, and more. The post Cambridge University Press Announces a Pakistan Studies Journal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-18 20:34:51 UTC ]
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Springer Nature and University of California Renew Deal

The agreement Springer Nature is touting with the University of California is an extension of its 2020 arrangement for research articles. The post Springer Nature and University of California Renew Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-10 13:02:10 UTC ]
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The big bang created the universe. What created the big bang?

Quantum cosmologist Laura Mersini-Houghton winds back the clock to ponder the origin of our universe's origin. Continue reading at The Washington Post

[ The Washington Post | 2022-08-05 10:00:13 UTC ]
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Oxford University Press Is Migrating Its Catalogue to Its Online Platform

The move of Oxford University Content to its online portal is a bid to provide 'streamlined access' to the publisher's content. The post Oxford University Press Is Migrating Its Catalogue to Its Online Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-04 17:10:39 UTC ]
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Trinity University Press Launches Two New Imprints

Trinity University Press has launched two new imprints: Tinta Books, which will focus on the culture, history and current affairs of Mexico and Mexican American life, and Terra Firma, about nature and the environment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
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Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
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Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
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SQL: The Universal Solvent for REST APIs

Data scientists working in Python or R typically acquire data by way of REST APIs. Both environments provide libraries that help you make HTTP calls to REST endpoints, then transform JSON responses into dataframes. But that’s never as simple as we’d like. When you’re reading a lot of data from a... Continue reading at O'Reilly Radar

[ O'Reilly Radar | 2022-07-19 11:16:39 UTC ]
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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Why this B2B agency group is adding account-based marketing expertise to its roster

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[ Digiday | 2022-06-15 09:30:00 UTC ]
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Mila Kunis and Sharad Devarajan Launch Web3-Based Fantasy Universe and Media Company

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[ AdWeek | 2022-06-10 15:35:00 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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