Universal's Jody Gerson Pumps Up the Volume for Ads

Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year in an ad that matched up "Nothing Compares 2 U," sung by a variety of musicians in tribute to Prince, with the Google Pixel smartphone (executed by Droga5). Gerson, who has been with Universal Music for almost three years, sat down with Ad Age to discuss the intersection of marketing and music, the problems with streaming, her favorite app and more. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Audible is now testing ads in your audiobooks for some reason

Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget

[ Engadget | 2023-03-30 18:54:46 UTC ]
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In Wales, Swansea University’s Dylan Thomas Prize: The 2023 Shortlist

Work from Australia, Nigeria, the Republic of Ireland, the United Kingdom, and Somalia is on the Dylan Thomas Prize 2023 shortlist. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Hugely Different in Style, Subject, and Genre’ arlier this month, the Sunday Times Charlotte Aitken Young... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-29 00:28:48 UTC ]
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Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
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By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
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Hitting the Books: How 20th century science unmade Newton's universe

Science is the reason you aren't reading this by firelight nestled cozily under a rock somewhere however, its practice significantly predates its formalization by Galileo in the 16th century. Among its earliest adherents — even before pioneering efforts of Aristotle — was Animaxander, the Greek... Continue reading at Engadget

[ Engadget | 2023-03-12 14:30:52 UTC ]
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Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Princeton University Press’ ‘Spiderweb Capitalism’ Wins Hawkins Award

The Cambridge, Harvard, and Princeton university presses and Simon & Schuster published the 2024 PROSE Excellence Awards. The post Princeton University Press’ ‘Spiderweb Capitalism’ Wins Hawkins Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-23 14:57:25 UTC ]
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Cambridge University Press Aims for Full Open Access by 2025

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[ Publishing Perspectives | 2023-02-14 11:01:59 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
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NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek

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'Star Wars: Visions' Volume 2 debuts May 4th with an Aardman short

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[ Engadget | 2023-02-02 15:41:49 UTC ]
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Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
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U.S. Justice Department, 8 states sue Google over digital ad dominance

The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World

[ PC World | 2023-01-24 19:39:28 UTC ]
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Abu Dhabi Arabic Language Centre at New York’s Columbia University

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[ Publishing Perspectives | 2023-01-06 13:24:27 UTC ]
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Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek

[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Digitizing Its ‘Christmas Books’: Cambridge University Press

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[ Publishing Perspectives | 2022-12-12 17:32:06 UTC ]
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Cambridge University Press Partners With Norway’s Ludenso on AR Textbooks

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[ Publishing Perspectives | 2022-11-22 20:23:17 UTC ]
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Springer Nature Signs Open-Access Agreement with Japanese Universities

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[ Publishing Perspectives | 2022-11-21 21:29:28 UTC ]
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Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
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University Press Week: A Total 158 Campus Publishing Companies

The 11th iteration of University Press Week highlights 'pressing social conversations' and 'vital scholarship,' among other things. The post University Press Week: A Total 158 Campus Publishing Companies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-14 20:15:56 UTC ]
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