Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year in an ad that matched up "Nothing Compares 2 U," sung by a variety of musicians in tribute to Prince, with the Google Pixel smartphone (executed by Droga5). Gerson, who has been with Universal Music for almost three years, sat down with Ad Age to discuss the intersection of marketing and music, the problems with streaming, her favorite app and more. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Hodder will publish Jodi Picoult’s new novel, Wish You Were Here, inspired by the global pandemic and about how a young woman's life unravels in lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-05-07 10:03:28 UTC ]
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Alan Moore is back, baby, and he’s positively bursting with fiction (his words, not mine). Yes, two years on from his much-publicized comic book world retirement, the mercurial, cantankerous, adaptation-hatin’ creator of Watchmen, V for Vendetta, From Hell, and The League of Extraordinary... Continue reading at Literrary Hub
[ Literrary Hub | 2021-05-03 16:04:33 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Brandeis University Press has acquired the University Press of New England's backlist, and plans to use the titles to support its own expansion into some genres that have been underserved since UPNE’s closure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-20 04:00:00 UTC ]
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Employees at Duke University Press announced they have formed Duke University Press Workers Union, a new unit of The NewsGuild, in an effort to negotiate better compensation, longer family leave and other changes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-29 04:00:00 UTC ]
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John Yates, president, publisher, and CEO of University of Toronto Press, announced that he will be retiring from the publisher for personal reasons, with a date to be set in the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-24 04:00:00 UTC ]
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The Association of University Presses analyzed university press data from the most recent Diversity Baseline Survey of U.S. publishing from Lee & Low and found the university press segment severely lacking in diversity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-18 04:00:00 UTC ]
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The agreement comes more than two years after UC officials walked away from its subscription deal with Elsevier, demanding the publisher negotiate a fair transformative open access deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-16 04:00:00 UTC ]
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Comma Press and Manchester Metropolitan University have revealed plans for the Publishing Conference 2021, a two-day online event taking place next month “to make the industry more transparent” for aspiring and early-career publishers. Continue reading at The Bookseller
[ The Bookseller | 2021-03-10 18:22:56 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Columbia University Press, in collaboration with Howard University and Columbia University, is launching a new Black studies book series, with plans to also recruit and train students for the book industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-03 05:00:00 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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'In the last year, we've really seen the importance of reliable digital products' amid the constraints of the pandemic, says David Clark. The post Oxford University Press Puts Its Full ‘World Classics’ List Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-15 21:53:45 UTC ]
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‘The Foundations and Transformations of Arabic Literary Theory' will examine Arabic literary theoretical frameworks, in June and October. The post Sheikh Zayed Book Award Announces Arabic Conference With Columbia University appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-09 17:04:28 UTC ]
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Bob Dylan's entire catalogue of songs, one of the great treasures in music history, has been acquired by Universal Music Publishing Group for an undisclosed sum. Continue reading at CBC
[ CBC | 2020-12-07 16:53:36 UTC ]
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