UK-Based Future Acquires Purch for $132.5 Million

Future plc has reached an agreement to acquire U.S.-based rival Purch's consumer-facing brands, as well as its RAMP ad tech platform, for $132.5 million (£102 million), significantly expanding the London-based technology publisher's already growing North American footprint. Under the terms of the deal, expected to close in August, assets including Tom's Guide, Tom's Hardware, Live Science and Space.com, among other digital media brands—as well as Purch's multimillion-dollar ad tech licensing business—will join Future's U.S. portfolio, alongside consumer-facing brands such as PC Gamer and MacLife, and NewBay Media, which Future acquired in April for $13.8 million. "The two businesses share similar cultures," said Future CEO Zillah Byng-Thorne in a statement. "We both share our audiences' passion, we're data-driven, ambitious, and both have an innovative mindset. From day one, Future will be number-one in the U.S. consumer technology sector, and beyond this we see clear opportunities for combined growth." Not included in the sale to Future U.S. is Purch's small business-focused b2b unit, a portfolio whose properties include Business.com and Business News Daily as well as the online platform BuyerZone. That unit, which itself has expanded substantially in recent years under SVP and GM Aaron Bailey, will be rebranded as Business.com after the acquisition closes. "Our focus on content and commerce and the development of proprietary monetization technology enabled us to build a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-07-19 00:00:00 UTC ]
News tagged with: #annual revenue #joining forces

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Penguin Random House Children's is publishing Breathless, a new "personal" and "achingly romantic" YA novel by Jennifer Niven, in paperback this autumn. Continue reading at The Bookseller

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Scholastic UK to publish YA exploration of modern-day antisemitism

Scholastic UK is publishing Keren David’s “highly topical, thrilling and thought-provoking” YA book exploring modern-day antisemitism in the UK. Continue reading at The Bookseller

[ The Bookseller | 2020-02-19 12:22:42 UTC ]
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Promotions for McKeown and Dumughn in Bonnier Books UK marketing team

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Practical Advice for Artist Visas to the UK

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5 Steps for Publishers to Integrate Voice into the UX

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Follow these 5 tips if you want to make a career pivot

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M&A Update: Wainscot Acquires Two B2B Mags from Scranton Gillette

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For William Gibson, Seeing the Future Is Easy. But the Past?

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McIntosh reassures Knopf Doubleday staff of group future after Mehta's death

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PW Picks: Books of the Week, Jan. 5, 2020

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Future present? How science fiction sees our world in 2050.

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Future present? How science fiction sees our world in 2050.

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