Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its acquisition of Time Warner by making a deal to buy AppNexus, an ad tech platform. As George Slefo writes in Ad Age, "The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook" by giving advertisers an alternative major destination for their spending. AppNexus offers publishers software to automate ad sales in formats like display, audio and over-the-top video. The experts Slefo talked to say AppNexus will provide the newly expanded AT&T the ad-tech "plumbing" it needs to sell its expanding portfolio of inventory. But AT&T still has other hurdles, like how to tie together consumer data across mobile, TV and other devices as it capitalizes on Time Warner's content. Mike Baker, CEO at ad tech company DataXu, told Slefo: "While AppNexus would bring them all the ad tech plumbing they need, this kind of next-generation analytics would still be a missing piece."'A real bike for real Americans'Harley-Davidson, a Wisconsin-based brand heavily steeped in Americana, has been caught up in a trade dispute between the Trump administration and the European Union. And as a result, it's shifting some production abroad. (It... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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#european union
#brands aren
There’s a scene in 2014’s Wolfenstein: The New Order where J, a character inspired by Jimi Hendrix, explains to the game’s white protagonist, BJ Blazkowicz, why he’s not fighting. After Blazkowicz talks back, J tells him: "You don't get it, do you? Before all this, before the Germans, before the... Continue reading at Engadget
[ Engadget | 2021-08-19 17:45:33 UTC ]
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#anti-cheat system
#coming weeks
#science fiction
If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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#remove ads
#kindle fire
#special offers
#save money
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#amazon offers
#lower price
#fire tablet
#kindle
I was called aggressive for criticising passages in Kate Clanchy’s memoir. But the real problem lies deep in the overwhelmingly white world of publishingIt started with a tweet. Kate Clanchy, author of Some Kids I Taught and What They Taught Me posted on her Twitter account that a reviewer on... Continue reading at The Guardian
[ The Guardian | 2021-08-13 13:51:20 UTC ]
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#inhumane treatment
#current president
#philip pullman
#ableist tropes
#memoir
#book published
As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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#digital media
In a Q&A with 'PW,' Randall Balmer, author of 'Bad Faith,' discusses why he finds the current direction of the evangelical tradition ‘heartbreaking.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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#bad faith
Due to the rapid spread of the Delta variant, this year's Bouchercon, the annual mystery fiction convention that was to be held live this August in New Orleans, has been canceled. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-05 04:00:00 UTC ]
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#rapid spread
#delta variant
The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
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The former staffer thought others would be outraged by what he’d heard. He was wrong. Continue reading at The Washington Post
[ The Washington Post | 2021-08-02 05:46:34 UTC ]
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#alexander vindman
Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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#media company
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US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 20:12:24 UTC ]
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#e-book
Our own Thom Beckwith takes a look as some notable books publishing this week. The post Tuesday New Release Day: Starring Ohlin, Adrian, Jin, and More appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2021-07-27 09:59:45 UTC ]
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#post tuesday
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Penguin Random House announced this morning that the upcoming collection of poetry by Amanda Gorman is now titled 'Call Us What We Carry.' It will be released on December 7, and will feature new works as well as her inauguration poem, 'The Hill We Climb.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-27 04:00:00 UTC ]
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#upcoming collection
#amanda gorman
#penguin random house
As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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#digital advertising
#digital media
Far fewer politically sensitive titles are on display in the first such event since Beijing imposed sweeping new regulations Booksellers at Hong Kong’s annual book fair are offering a reduced selection of books deemed politically sensitive, as they try to avoid violating a sweeping national... Continue reading at The Guardian
[ The Guardian | 2021-07-15 10:57:25 UTC ]
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#hong kong
#coronavirus pandemic
#draws hundreds
#latest bestsellers
#book fair
Based on a true story, Karin Tanabe’s new book is a mid-20th-century period piece, but oh, how familiar it seems. Continue reading at The Washington Post
[ The Washington Post | 2021-07-15 07:00:00 UTC ]
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#true story
Here’s a quick look at some notable books—new titles from Dana Spiotta, Emily Austin, Pajtim Statovci, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions
[ The Millions | 2021-07-06 09:59:43 UTC ]
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#upcoming titles
#post tuesday
#release day
#notable books—
#dana spiotta
#whatpublishers weeklyhad
Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews
[ Betanews | 2021-07-05 09:03:53 UTC ]
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#independent publisher
What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post
[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour. Continue reading at The Bookseller
[ The Bookseller | 2021-07-01 10:03:00 UTC ]
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#amanda harris
Less than one percent of authors studied at GCSE English Literature are from an ethnic minority background. Continue reading at BBC News
[ BBC News | 2021-06-29 18:52:35 UTC ]
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#english literature