Try this creative tactic to improve an idea or hone your pitch

In “Backable,” author Suneel Gupta says don’t simply ask “What do you think?” Instead, stage an exhibition match. After explaining an idea to a friend, I’ll often ask them to explain it back to me. Not only does that help me understand whether the idea is landing, but it also helps me pick up new ways to explain it. When I first thought about writing this book, the bestselling author Dan Pink listened to my pitch and then explained it back to me, only far more eloquently. “People who get ahead aren’t just brilliant . . . they’re backable,” he said.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2021-02-23 08:00:20 UTC ]
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SumatraPDF 3 displays multiple documents in tabs, improves eBook UI

Krzysztof Kowalczyk has released SumatraPDF 3.0, a major new release of his lightweight and portable PDF and eBook reader for Windows. Version 3.0 adds support for tabs, allowing users to view multiple documents side-by-side, plus extends support for eBooks and adds a new document measurement... Continue reading at Betanews

[ Betanews | 2014-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook reader #allowing users #user interface #visible change


7 Ideas to Help You Anticipate the Future of Publishing

Ewan Morrison explains how the 'seven big ideas in the world' dominate culture and can help you prepare for the next book publishing trends. The post 7 Ideas to Help You Anticipate the Future of Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big ideas #publishing appeared


Facebook's location-based ads can pitch you on the store you just walked by

If you’re like me, you might stroll past a local coffee shop or book store numerous times before you notice it’s there or go inside. Facebook thinks an ad might give that extra nudge.On Tuesday, the company began rolling out a new feature for local advertising that lets businesses target users... Continue reading at PC World

[ PC World | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local advertising #smaller businesses #revenue stream


Creative industries survey from Bertelsmann

A higher proportion of the UK population reads books on a weekly basis than in France or Germany... Continue reading at The Bookseller

[ The Bookseller | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weekly basis


Creativity vs. Big Data? An Interview with Viktor Mayer-Schönberger

Oxford University professor Viktor Mayer-Schönberger offers a preview of his presentation on Big Data in Publishing, which he will deliver at the Frankfurt Book Fair's CONTEC conference on October 7. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #contec conference


The First 100 Days Of ClickHole: How Creativity (And George Takei) Keep The Onion-Y Site Sizzling

There's a reason everyone you know is obsessed with the quirky site that makes content parodying viral content--and then makes it go viral.Getting George Takei to share something you made with his 7 million Facebook followers is like crushing a piñata filled with free pageviews. It's a huge... Continue reading at Fast Company

[ Fast Company | 2014-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #george takei


Scotland reaches 'fever pitch' in referendum week

Book trade individuals on both sides of Scotland's independence debate have spoken out as... Continue reading at The Bookseller

[ The Bookseller | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fever pitch


Fox Chapel Buys Creative Homeowner Assets

Courier Corp. has sold the assets of its Creative Homeowner publishing subsidiary to Fox Chapel Publishing for an undisclosed price. The deal involves over 100 titles in home design, home improvement, landscaping and gardening. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #courier corp #undisclosed price #deal involves


Authors Teaching Authors and the Idea of “Slow PR”

When Maria Mutch needed advice on how to handle PR of her debut memoir, she found guidance and solace through Grub Street Writer's Launch Lab in Boston. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
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Fnac's first half results show 'gradual improvement'

Fnac, France's largest cultural product chain, has reported only a slight drop in turnover... Continue reading at The Bookseller

[ The Bookseller | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gradual improvement


Randi Zuckerberg's Deep-Dive Creative Month

How taking monotasking to an extreme can help you tackle ambitious projects.Every March, Randi Zuckerberg goes on a spring break. Last year she went to New York; the year before she went to Tokyo. But unlike your standard vacation, Zuckerberg, founder and CEO of Zuckerberg Media (and sister of... Continue reading at Fast Company

[ Fast Company | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #randi zuckerberg #spring break #focus exclusively


Wattpad Adopts Creative Commons 4.0 Licenses

Wattpad has upgraded its copyright protection to Creative Commons 4.0, offering fans the ability to remix millions of stories into new content with permission. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright protection


Cable announces £16m creative skills programme

A publishing training programme led by Oxford Brookes University in partnership with publishers... Continue reading at The Bookseller

[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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How the Amazon-Hachette Fight Could Shape the Future of Ideas

While the bookseller and publisher are battling over mundane business specifics, the state of publishing hangs in the balance. Continue reading at The Atlantic

[ The Atlantic | 2014-05-29 00:00:00 UTC ]
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BEA 2014: YA Editors Pitch Books at Buzz Panel

A debut, a sequel, the first of a new fantasy trilogy and more were among the books discussed at BookExpo America 2014's YA Editors' Buzz Panel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buzz panel #fantasy trilogy #ya editors


Barnard Awards Inaugural Creative Writing Prize

Barnard College named Carmen Ren as the first ever recipient of its Axinn Foundation/Anna Quindlen Award for Creative Writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative writing


See The Workspaces Of 14 Leading Creative Minds

Todd Selby's third and latest book shows us where top fashion designers--including Iris Van Herpen, Dries van Noten, and Nicola Formichetti--go to work."With fashion, people often associate it with marketing, and they forget the other side of it, which is the creators," says Todd Selby, a... Continue reading at Fast Company

[ Fast Company | 2014-03-20 00:00:00 UTC ]
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The Dumbest Idea Ever!

A new graphic novel memoir by Jimmy Gownley reveals the 'secret origin' of his comics career Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-13 00:00:00 UTC ]
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Video: A Tactical Guide to Content

The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #critical component #marketing strategies


UK's creative industries 'must back regional and ethnic diversity'

IPPR report calls for advertising, film and TV to support businesses outside London and to help develop non-white talentThe UK's creative industries need to embrace regional and ethnic diversity if they are to play an improved role in helping the economy, warns a report from a leading... Continue reading at The Guardian

[ The Guardian | 2014-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative centres #showing signs #action plan