Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
More news stories like this
PrestoPhoto isn’t just a photo book service. It’s also an online marketplace for selling your creations—though there’s no obligation to put your work up for sale. It’s a great idea, but sadly PrestoPhoto just doesn’t deliver. The book creation editor is slow, dated-looking and lacks essential... Continue reading at PC World
[ PC World | 2018-12-13 00:00:00 UTC ]
More news stories like this
Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
More news stories like this
Chicken House and Altitude, a film production company, are teaming up to develop book and film projects simultaneously. “Instead of waiting for a final book to take into movie production, we will find scripts or treatments together and develop them at the same time,” said Barry Cunningham, m.d.... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
More news stories like this
The Frankfurt Book Fair ran from October 8 to 12, wrapping up on Sunday, and while professional attendance appears to have dipped (exact figures were not available at press time), there was a noticeable increase in the enthusiasm of attendees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
More news stories like this
Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this
Official attendance figures were not available at press time, but ALA officials said the early numbers were on pace to surpass expectations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-30 00:00:00 UTC ]
More news stories like this
Amazon announced a Kindle World license for the books of Kurt Vonnegut, but not everyone thinks it's a great idea. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-19 00:00:00 UTC ]
More news stories like this
Written By: Benedicte Page Publication Date: Fri, 27/05/2011 - 12:34 Campaigners seeking legal aid to pursue judicial review claims against local library closures are being asked for "community contributions" of over 50% of costs by the Legal Services Commission (LSC). Isle of Wight... Continue reading at The Bookseller
[ The Bookseller | 2011-05-27 00:00:00 UTC ]
More news stories like this