Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns After Allegations of Inappropriate Behavior There's... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-24 10:45:52 UTC ]
News tagged with: #inappropriate behavior #hearst

Other news stories related to: "Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday’s First Things First"


Authors drive boom in US marketing demand as they seek help to plug books

Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal... Continue reading at The Guardian

[ The Guardian | 2024-06-07 11:30:48 UTC ]
More news stories like this | All news stories tagged with: #bookstore #personal connection #book promotion #bookstore events


Sound Off: What’s New in the Audio Market

Audiobooks continue to be a major bright spot for the industry. According to Audio Publishers Association, in 2022 alone, publishers’ audiobook revenue grew a whopping 10% to $1.8 billion. Here, PW takes a look at the publishers, platforms, and production companies bringing you the best in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #audiobook #pw takes #audio market


Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #digiday+ research


The State of Publishing, As Seen From the Inside: Notes from the 2024 Publishers Weekly U.S. Book Show

Get insights on the state of publishing from agents, editors, and other industry professionals from the 2024 U.S. Book Show. Continue reading at Book Riot

[ Book Riot | 2024-05-23 18:14:04 UTC ]
More news stories like this | All news stories tagged with: #publishers weekly #industry professionals #book show


Read a poem written by America’s best young poets.

Want to know what the best youth poets in America are thinking? Literary Hub is pleased to exclusively share a poem, collaboratively written by Scholastic’s 2023 National Student Poets, along with new data from the Scholastic Kids & Family Reading Report™ that underscores the importance of... Continue reading at Literrary Hub

[ Literrary Hub | 2024-05-21 14:00:54 UTC ]
More news stories like this | All news stories tagged with: #scholastic #libraries #open access #literary hub


Latin American Publishers on Children’s Books, and Markets

For a Latin American publisher, it’s harder to enter Spain than the United States, one children's book publisher said at Bogotá's book fair. The post Latin American Publishers on Children’s Books, and Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-20 19:58:13 UTC ]
More news stories like this | All news stories tagged with: #children's book #book fair #book publisher #markets appeared


Inside Reese Witherspoon’s Literary Empire

In today's book news: an in-depth look at Reese Witherspoon's book club, upcoming books that "should" be bestsellers, why you should buy yourself a bookstore gift card, and more. Continue reading at Book Riot

[ Book Riot | 2024-05-20 18:19:41 UTC ]
More news stories like this | All news stories tagged with: #bookstore #upcoming books #book club #reese witherspoon #book news


U.S. Book Show 2024: Spotify Is Ready to Shake Up the Audio Market

The world’s most popular streaming service has expanded into audiobooks, with a suite of services to offer publishers, authors, and agents and with a listening base hungry for audiobook content. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #audiobook #offer publishers #audio market


Baker, Eerdmans Announce New Marketing Execs

Two veteran publishers are settling into new roles this month at two venerable Christian publishing houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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The 2024 Barnes & Noble Children’s & Young Adult Book Award Winners

Check out this year's winners of the Barnes & Noble Children's & Young Adult Book Awards (plus, learn about this summer's reading program for kids!) Continue reading at Book Riot

[ Book Riot | 2024-05-14 12:45:00 UTC ]
More news stories like this | All news stories tagged with: #barnes #adult book


Bookwire Releases a Report on Spanish-Language Digital Book Markets

Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
More news stories like this | All news stories tagged with: #digital book #ebooks #spanish-language markets


The Guardian view on audiobooks: a growing market that asks existential questions | Editorial

When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook... Continue reading at The Guardian

[ The Guardian | 2024-05-10 17:25:03 UTC ]
More news stories like this | All news stories tagged with: #audiobook #harry potter #jim dale #stephen fry #sit alongside #jk rowling #market dominance #audiobook sales


Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week

[ Media Week | 2024-05-08 21:18:08 UTC ]
More news stories like this | All news stories tagged with: #lulu


NY1 anchor focuses on learning new things to stay sharp onscreen

More than 30 years ago Annika Pergament drove up the coast, starting in Florida, in search of her first journalism job after graduate school—her trunk filled with tapes of herself as a news anchor. She landed a gig in television news just several hundred miles later."I hit every news station on... Continue reading at Crains New York

[ Crains New York | 2024-04-23 20:44:42 UTC ]
More news stories like this | All news stories tagged with: #time warner #past january #gossip girl #television series #lower manhattan


The Power of Books: Isobel Abulhoul on Engaging Young Readers

Isobel Abulhoul, who founded the Emirates LitFest and Magrudy’s bookstore chain, focuses on turning children into readers. The post The Power of Books: Isobel Abulhoul on Engaging Young Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-22 21:55:50 UTC ]
More news stories like this | All news stories tagged with: #bookstore #bookstore chain


Esme Young: ‘I got Mini Cheddars in the green room when I started on Sewing Bee. Still do’

The Great British Sewing Bee judge on her mother’s first edition Elizabeth David books, Greek food, and cramming people into her tiny flat for dinnerI make porridge every morning – that’s from school. I went to a convent boarding school from the age of five. And they did do interesting food,... Continue reading at The Guardian

[ The Guardian | 2024-04-20 15:00:29 UTC ]
More news stories like this | All news stories tagged with: #hardback #green room #italian cooking #cookery books


25 years of 10 THINGS I HATE ABOUT YOU

A quarter century of a Gen X classic, a new children's literature museum opens, and yes everyone is trying to get you to play their crossword. Continue reading at Book Riot

[ Book Riot | 2024-04-01 20:48:47 UTC ]
More news stories like this | All news stories tagged with: #children's literature #quarter century


24 Titles Compete for Barnes & Noble’s Children’s & Young Adult Book Awards

These 24 picture book, young reader, and young adult books are the finalists for this year's Barnes & Noble Children's and Young Adult Book Awards. Continue reading at Book Riot

[ Book Riot | 2024-03-27 13:10:40 UTC ]
More news stories like this | All news stories tagged with: #barnes #adult book #young reader #barnes noble


At Leipzig Book Fair: Young Germans’ Engagement With Books and Reading

Results of a new study presented at Leipzig Book Fair show young Germans reading more but later, buying fewer books but at higher prices. The post At Leipzig Book Fair: Young Germans’ Engagement With Books and Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-25 20:27:54 UTC ]
More news stories like this | All news stories tagged with: #book fair #higher prices #reading appeared


London: Tom Crewe Wins the Sunday Times’ Young Writer Award

Jury comments about the Sunday Times Young Writer-winning debut, 'The New Life,' call Tom Crewe's book, a 'tenderly sensual account of masculine sexuality.' The post London: Tom Crewe Wins the Sunday Times’ Young Writer Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-20 12:50:02 UTC ]
More news stories like this | All news stories tagged with: #young writer #sunday times #post london