Troy Young Is Reinventing Hearst Digital With a Wrecking Ball

Unlike his buttoned-up peers in the executive suite at Hearst, Troy Young doesn't keep an office, nor does he wear designer suits to work. Rumors have even spread that he insisted on a contract provision saying he didn't need to wear a necktie. He says there's nothing about ties in the contract -- though he claims to not own any.But that's not the only reason Mr. Young, hired in May by the privately held owner of Cosmopolitan and Esquire, is alien to the opulent Hearst Tower. His charge as president of Hearst Digital is to infuse a 126-year-old print brand founded on afternoon newspapers with the mentality and nimbleness of a digital startup. Redesigns of the magazine sites are on the way, as is an entirely new editorial mission for some of its online properties. "There's never been more pressure for Hearst to be good at digital," said Mr. Young.But he could just as well been talking about the entire magazine industry, which is struggling to reinvent in the face of intense challenges online. Media empires like Hearst and Cond Nast are seeing their titles' websites draw fewer visitors than upstarts such as BuzzFeed and Gawker. The industry as a whole is still laboring to recover ground lost during the recession, when ad pages plummeted 26% from 2008 to 2009, according to the Publishers Information Bureau. Through the first half of 2013, pages have declined 4.9%. Digital revenue hasn't proved to be the savior. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-24 00:00:00 UTC ]
News tagged with: #executive suite #editorial mission #online properties

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OverDrive: Record Number of Libraries Hit One Million Digital Lends in 2023

Another year, another record: OverDrive reps reported this week that 152 libraries around the world reached million-checkout milestone last year, including 23 first-timers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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OverDrive Reports Another Record Year for Digital Library Circulation

Library users worldwide borrowed some 662 million e-books, digital audiobooks, and digital magazines, OverDrive reps announced in a release this week, with 152 library systems reporting more than a million digital checkouts in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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How one of the world’s oldest newspapers is using AI to reinvent journalism

Berrow’s Worcester Journal is one of several papers owned by the UK’s second biggest regional news publisher to hire ‘AI-assisted’ reporters On 7 October 1779 a letter appeared in Berrow’s Worcester Journal. “To the printer,” wrote a disgruntled reader. “I take the liberty of informing you and... Continue reading at The Guardian

[ The Guardian | 2023-12-28 14:03:33 UTC ]
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How brands are combining audio and video formats to boost digital campaign success

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[ Digiday | 2023-12-14 15:56:06 UTC ]
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Can digital watermarking protect us from generative AI?

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[ Engadget | 2023-11-30 18:45:42 UTC ]
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Preserving our digital content is vital. But paying $38,000 for the privilege is not | John Naughton

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[ The Guardian | 2023-11-25 16:00:53 UTC ]
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Digital curator Giulia Carla Rossi: ‘There is a misconception that if something is on the internet it will last for ever’

The British Library’s head of digital publications on the urgency of preserving digital stories, from smartphone apps to interactive web narrativesGiulia Carla Rossi collects the fragile artefacts of our increasingly transient publishing world. She is a curator of digital publications at the... Continue reading at The Guardian

[ The Guardian | 2023-11-18 13:00:21 UTC ]
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Movers and Shakers: Publicis, Jellyfish, WPP, Publicis.Poke, Wavemaker, Dentsu, Hearst and more

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[ Media Week | 2023-11-02 09:10:33 UTC ]
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BuzzFeed in Advanced Talks to Sell Complex, Backtracking on Digital Media Bet

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[ The New York Times | 2023-10-27 16:26:21 UTC ]
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Obituary: Ed Young

Caldecott Medal-winning author-illustrator Ed Young, best known for his reinterpretations of folktales and legends from his native China, and evocative illustrations rendered in a range of mediums, died September 29 in Hastings-on-Hudson, N.Y. He was 91. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
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Finalists for 2023 NBA in Young People's Literature Announced

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[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
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Children need to see themselves in books. Enter Young, Black & Lit.

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[ The Christian Science Monitor | 2023-09-29 13:58:26 UTC ]
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Brooklyn Public Library’s Leigh Hurwitz on Helping Young People Resist Censorship

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[ Literrary Hub | 2023-09-28 08:18:01 UTC ]
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Here’s the longlist for the 2023 National Book Award for Young People’s Literature.

Today, the National Book Foundation announced the longlist for the 2023 National Book Award for Young People’s Literature. The ten titles were all written by newcomers to the National Book Awards, and were selected from a pool of 348 books submitted for consideration by their publishers. This... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-13 14:15:55 UTC ]
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2023 NBA Longlist for Young People's Literature Announced

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[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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Sarah Young, ‘Jesus Calling’ Author, Dies at 77

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[ Publishers Weekly | 2023-09-02 04:00:00 UTC ]
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Bookwire Stages ‘Shaping the Future of Digital Books’

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[ Publishing Perspectives | 2023-08-31 17:46:41 UTC ]
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Media Briefing: How digital publishers spent summer 2023 

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[ Digiday | 2023-08-31 04:01:00 UTC ]
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‘Jesus Calling’ Author Sarah Young’s Health is ‘Rapidly Failing’

Sarah Young, author of ‘Jesus Calling—’one of the most successful devotionals of all time—is experiencing a health crisis, as confirmed by her publisher, Thomas Nelson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-31 00:00:00 UTC ]
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Sex, Time, and Memory: Annie Ernaux’s Young Man, by Manash Firaq Bhattacharjee

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[ World Literature Today | 2023-08-21 20:04:48 UTC ]
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