Unlike his buttoned-up peers in the executive suite at Hearst, Troy Young doesn't keep an office, nor does he wear designer suits to work. Rumors have even spread that he insisted on a contract provision saying he didn't need to wear a necktie. He says there's nothing about ties in the contract -- though he claims to not own any.But that's not the only reason Mr. Young, hired in May by the privately held owner of Cosmopolitan and Esquire, is alien to the opulent Hearst Tower. His charge as president of Hearst Digital is to infuse a 126-year-old print brand founded on afternoon newspapers with the mentality and nimbleness of a digital startup. Redesigns of the magazine sites are on the way, as is an entirely new editorial mission for some of its online properties. "There's never been more pressure for Hearst to be good at digital," said Mr. Young.But he could just as well been talking about the entire magazine industry, which is struggling to reinvent in the face of intense challenges online. Media empires like Hearst and Cond Nast are seeing their titles' websites draw fewer visitors than upstarts such as BuzzFeed and Gawker. The industry as a whole is still laboring to recover ground lost during the recession, when ad pages plummeted 26% from 2008 to 2009, according to the Publishers Information Bureau. Through the first half of 2013, pages have declined 4.9%. Digital revenue hasn't proved to be the savior. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-24 00:00:00 UTC ]
News tagged with:
#executive suite
#editorial mission
#online properties
Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
Ziff Davis Enterprise has launched a new strategy called OmniDigital that will take the company all-digital with emphasis in four keys areas--traditional websites, mobile websites, tablets and digital editions. The company will convert its remaining three magazines--Baseline, CIO Insight and... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital editions
#mobile websites
The first stage of Hearst Magazines UK's commercial restructure marks a move towards creating more joined-up brands, group commercial director Matt Salmon has claimed. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
More news stories like this |
In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online advertising
Written By: Lisa Campbell Publication Date: Tue, 18/10/2011 - 08:00 Fantasy childrens author Catherine Fisher will be officially named Wales first Young Peoples Poet Laureate later today (18th October). The Newport writer will be given the title by Literature Wales, which was established in... Continue reading at The Bookseller
[ The Bookseller | 2011-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#poet laureate
#literature wales
Written By: Tom Holman Publication Date: Mon, 17/10/2011 - 08:30 More than half of people working in the industry think sales of ebooks will overtake those of their printed counterparts by the end of this decade. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#people working
Hearst Magazines UK has signed up as media partner for Race Online 2012's latest initiative to encourage everyone in the UK to get online by the end of next year. Continue reading at Media Week
[ Media Week | 2011-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest initiative
#media partner
Written By: Graeme Neill Publication Date: Wed, 12/10/2011 - 13:30 Authonomy, HarperCollins' writing community for unpublished authors, is launching a new imprint with plans to publish 12 titles per year as digital editions. The imprint will be headed by Scott Pack, who runs Authonomy and is... Continue reading at The Bookseller
[ The Bookseller | 2011-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#world rights
#friday project
#scott pack
#digital editions
#unpublished authors
#writing community
Last year at the Frankfurt Book Fair everyone was talking about digital rights. Same as the year before. With the ebook market exploding in the U.S., the fair is devoting more and more space to topics ranging from metadata to transmedia. But with the European market lagging two to three years... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#topics ranging
#digital rights
Written By: Paul Rigg Publication Date: Fri, 07/10/2011 - 15:10 The Spanish book trade is preparing for unexpectedly fast growth in digital sales, Liber, the international book fair for the Spanish speaking world has been told. Iría Álvarez, trade manager at Santillana, one of Spains largest... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk market
#digital sales
#told delegates
Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 14:39 Independent publishers are predicting that ebook sales may make up as much as 15% of their total sales by the end of 2011, as FutureBook's Digital Census reveals that a quarter of UK publishers now have ebook sales which... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle fire
#uk publishers
#total sales
#ebook sales
#digital sales
In an expanded effort to support all of publishers app needs, Adobes Digital Suite now includes Single Edition capability. The service is available for iPad app creation, and supports apps intended for one time-only publication. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-06 00:00:00 UTC ]
More news stories like this |
Written By: Charlotte Williams Publication Date: Wed, 05/10/2011 - 15:21 Publishing Scotland has launched a "Go-Digital Fund" to support Scottish-based book publishers develop their digital programmes and bring their books to a new digital audience. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital audience
#publishing scotland
Written By: Robert Stokes Publication Date: Wed, 05/10/2011 - 15:18 Liber, the 29th International Book Fair for the Spanish speaking world, starts today [5th October] in Madrid and takes place against the backdrop of the launch of Amazon.es, which publishers hope will lead to greater interest... Continue reading at The Bookseller
[ The Bookseller | 2011-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#greater interest
#publishers hope
#takes place
#digital growth
Hearst Magazines, the publisher of Cosmopolitan and Esquire, has reported pre-tax profits of £12.4m for 2010, more than nine times its profit of £1.3m reported in 2009. Continue reading at Media Week
[ Media Week | 2011-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
Written By: Benedicte Page Publication Date: Fri, 30/09/2011 - 08:15 Librarians have warned that the year-long stalemate with the major publishers over the terms of ebook lending could damage the already beleaguered service. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook lending
#major publishers
In a continuum of an acquisition series that has become Bonniers growth strategy, the publisher acquires Hearsts Cycle World. Terms of the deal remain undisclosed. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-30 00:00:00 UTC ]
More news stories like this |
As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#study shows
No doubt with hopes to mirror the success of its Food Network Magazine, Hearst is launching another television-channel based publication: HGTV Magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hgtv magazine
Written By: Caroline Horn Publication Date: Wed, 21/09/2011 - 09:10 This years Bookseller Childrens Conference will focus on the range of digital opportunities now available to publishers for developing book brands into online spaces and for engaging with readers online. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital opportunities