Among the many degradations magazines have endured during the digital revolution, few are as heartbreaking as the erosion of the magazine design experience. Digital platforms are designed by engineers for engineers. The web browser shows little respect for any standardized flow and sequencing, immersion, typeface, white space—the very essence of the magazine experience. Nevertheless, some of the brands we celebrate for their print experiences are looking for ways to extend that legacy into screens that are unreliable in shape and size. These environments have been polluted by ad clutter, time-stamped feeds, endless scrolls and other interface features that constitute “design.” But in speaking with The Atlantic, National Geographic and New York magazine, we’ve learned that it’s possible to translate old print values into a digital world, and develop internal processes to solve for the digital UX conundrum. Experience as a product Traditional print magazines and mobile screens have more in common than one might think. “The big part of the user experience is how things feel and how you make people feel,” says Ian Adelman, chief creative officer at New York magazine. “The thing that magazines have always had, as much as any product, is a very personal relationship with their audience. [Magazines] are a part of their self-identity, because they want to be associated with something or feel a particular way.” A positive change to come in the digital era are collaborations... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-21 13:10:24 UTC ]
Alan Watt, who edited the anthology 'My First Novel,' invited 25 writers to contribute recollections about how they got their start. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-27 00:00:00 UTC ]
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Get it now as an ebook, or from our iPad app. Hacking Hollywood: The Creative Geniuses Behind Homeland, Girls, Mad Men, The Sopranos, Lost, and More is a special edition of Fast Company that is available starting this month. Besides chronicling the tales of disruptive entertainment startups,... Continue reading at Fast Company
[ Fast Company | 2013-08-02 00:00:00 UTC ]
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Publishers should let the reader into the creative process and look to incubate start-ups in... Continue reading at The Bookseller
[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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Despite its many bells and whistles, Apple’s new iPad 3 has been the subject of complaints since the device’s March 16th release date. Most recently, Mashable noted that magazines have a poor appearance on the iPad 3’s high-resolution screen. The reason is relatively simple. The magazines are... Continue reading at AdWeek
[ AdWeek | 2012-03-26 00:00:00 UTC ]
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Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher... Continue reading at AdWeek
[ AdWeek | 2012-01-05 00:00:00 UTC ]
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