Touting Their Digital Chops, Old Media Invade NewFronts

This year's NewFronts could be confused for OldFronts.Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining returning participants such as Conde Nast and The Wall Street Journal.Other newcomers for 2014 include Scripps Networks, National Geographic and Time Warner Cable, meaning at least 7 of the 20 companies taking part in the officially-sanctioned industry program fall squarely into the traditional media camp. This year also includes Vice, a big player in digital video that nonetheless originated with a print magazine and at this point is 20 years old. And more participants are expected to join, which could push the number of legacy TV and print brands even higher. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-02-25 00:00:00 UTC ]
News tagged with: #conde nast #national geographic #big player #digital video #print magazine #print brands

Other Publishing stories related to: 'Touting Their Digital Chops, Old Media Invade NewFronts'

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Publishers are hastening to embrace new partnerships, stronger direct-to-consumer programmes and... Continue reading at The Bookseller

[ The Bookseller | 2012-05-14 00:00:00 UTC ]
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Flooved offers digital book subs

A start-up digital textbook platform has agreed terms with 12 publishers ahead of a 1st September... Continue reading at The Bookseller

[ The Bookseller | 2012-05-14 00:00:00 UTC ]
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Future Launches Weekly Digital Cycling Magazine

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[ Folio Magazine | 2012-05-11 00:00:00 UTC ]
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Media Decoder Blog: Houghton Mifflin Harcourt Enters Bankruptcy Process

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[ The New York Times | 2012-05-11 00:00:00 UTC ]
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Children's Media Foundation seeks £30m funding

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[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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Media Decoder Blog: Amazon Program Offers "Harry Potter" Series to Kindle Owners

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[ The New York Times | 2012-05-10 00:00:00 UTC ]
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PPA Conference: Digital takes up 80% of our time, says Hearst's Dolphin

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[ Media Week | 2012-05-09 00:00:00 UTC ]
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Digital focus for Policy Press

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[ The Bookseller | 2012-05-08 00:00:00 UTC ]
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Digital revenues up 64% for S&S US

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[ The Bookseller | 2012-05-03 00:00:00 UTC ]
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Reading Agency and PA launch digital skills scheme

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[ The Bookseller | 2012-05-03 00:00:00 UTC ]
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[ AllThingsD | 2012-05-02 00:00:00 UTC ]
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TCS Launches Digital Publishing Platform at MarkLogic 2012

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[ Editor & Publisher | 2012-05-02 00:00:00 UTC ]
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Digital 8% of 2011 book sales value, says PA

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[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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The Media Equation: Byliner Takes Bissinger’s E-Book Off Amazon

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[ The New York Times | 2012-04-30 00:00:00 UTC ]
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[ Crains New York | 2012-04-30 00:00:00 UTC ]
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[ The Christian Science Monitor | 2012-04-27 00:00:00 UTC ]
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[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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