Seven’s Mark Riley catches Covid just in time to miss plane to Quad summit. Plus: the West Australian prints Noongar edition for Reconciliation WeekToto Albanese was the undisputed star of the newspaper front pages on Monday morning after her master Anthony Albanese won the election. The headline writers were inspired by the little white dog – who now has her own unofficial Twitter account. “Albanese Unleashed”, said the Courier Mail; “I’m Top Dog, Toto”, said the Advertiser; “Ruff and Ready”, said the Daily Telegraph; and “Top Dog Flies High”, said the Herald Sun, throwing in a reference to the PM’s trip to Tokyo. The Australian featured Toto too, but was a little more sober with a simple headline “Albanese Does It”. Nine’s two city mastheads, the Age and the Sydney Morning Herald, which both backed Labor in editorials last week, chose photographs from a coffee morning Albanese had with Sally Sitou, who won Reid for the ALP, and the Marrickville community on Sunday morning.For News Corp, Monday’s post-election front pages were markedly different in tone to those that had dominated the election campaign and that were largely hostile to the then opposition leader: “PM warns of ‘vandal’ Albanese” (the Australian), “Albanese a ‘left-wing inner city bomb thrower’” (Telegraph), “Is Anthony Albanese really up to this?” (Courier Mail), and “It’s not so Albaneasy” (Telegraph), which of course echoed the Liberal’s ad campaign, “It won’t be easy under Albanese”. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2022-05-27 02:22:51 UTC ]
Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at... Continue reading at Advertising Age
[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
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What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term... Continue reading at Advertising Age
[ Advertising Age | 2013-10-07 00:00:00 UTC ]
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The Herald Sun, Australia´s favorite daily newspaper – read by 1.3 million Victorians every weekday – has selected WoodWing´s multi-channel publishing system Enterprise and its Digital Publishing ... Continue reading at Editor & Publisher
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