Times of India, New York Times, News Corp Share Content-to-Commerce Case Studies

Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
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How The New York Times plans to build a daily habit on Snapchat

The venerable news publisher is applying lessons from its daily newsletter and podcast to get people to regularly open its Discover edition. The post How The New York Times plans to build a daily habit on Snapchat appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-25 00:00:00 UTC ]
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PubTechConnect: Innovators from Goodreads, Cadillac, and the ‘New York Times,’ Join the Lineup

The conference is fast approaching and there have been a few late additions to the stellar lineup of presenters sharing new and disruptive business ideas from the tech industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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T: The New York Times Magazine Names Editor-in-Chief | People on the Move — 04.06.17

Slate finds a new CRO, Deadspin's senior editor moves to Fusion.net, and much more... The post T: The New York Times Magazine Names Editor-in-Chief | People on the Move — 04.06.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-06 00:00:00 UTC ]
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Changes In 'New York Times' Books Coverage, Explained

At a luncheon in Manhattan yesterday, 'New York Times Book Review' editor Pamela Paul, who oversees all books coverage at the 'New York Times,' laid out the newspaper's vision for the future of its newly-unified books desk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-02 00:00:00 UTC ]
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News Corp sales exec on the duopoly: ‘That threat is not going away’

News UK's chief commercial director, Dominic Carter, believes there is threat and opportunity in equal measure from the Facebook-Google duopoly for publishers. The post News Corp sales exec on the duopoly: ‘That threat is not going away’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook-google duopoly #news uk #equal measure


This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek

[ AdWeek | 2017-02-22 00:00:00 UTC ]
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How Swiss news publisher Le Temps is resurfacing evergreen content

Swiss news publisher Le Temps is creating a database of old articles and assigning them relevancy scores to surface evergreen pieces that are most likely to fly. The post How Swiss news publisher Le Temps is resurfacing evergreen content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-21 00:00:00 UTC ]
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Judge gives News Corp a lesson in what confidential means in staff row

Supreme court justice criticises News Corp over tussle with rival. Plus the ABC’s misstep with chicken feet video, and the Daily Tele hits the dole queue againA supreme court justice has condemned the response of News Corp and Seven West Media to a female employee who quit News Life Media to... Continue reading at The Guardian

[ The Guardian | 2017-02-03 00:00:00 UTC ]
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Publishers Respond to Losing Some 'New York Times' Bestseller Lists

Publishers expressed dismay, confusion and surprise at the 'New York Times' decision to eliminate some bestseller lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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'New York Times' Cuts a Range of Bestseller Lists

As part of its effort to revamp its coverage of publishing, the 'New York Times' has eliminated a number of bestsellers lists, among them graphic novels/manga and mass market paperback lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller lists #bestsellers lists


New York Times Gets Pulled From Apple's App Store in China

Ad Age "Media Guy" columnist Simon Dumenco's morning media roundup for Jan. 5:Donald Trump's spokesman says he checks the president-elect's Twitter account first thing in the morning because "it drives the news." (Oh, you don't say?!) Bernie Sanders drove the news -- or at least scored one of... Continue reading at Advertising Age

[ Advertising Age | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #media guy #twitter account #year -- #trump tweet


News Corp’s Domain pornography story is ‘gutter’ journalism, Fairfax says

Report in the Australian says property portal is buying ad space on pornographic and illegal download websites to inflate its audience figuresFairfax Media has accused News Corp of gutter journalism after the Australian claimed the company placed advertising for its property portal Domain on... Continue reading at The Guardian

[ The Guardian | 2016-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boost revenue


'New York Times Book Review' Announces Best Illustrated Children's Books of 2016

The 'New York Times Book Review' has revealed the 10 titles on its 64th annual list of Best Illustrated Children's Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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Join Digiday, The New York Times and Keywee in NYC on Thurs. for the future of publishing

As part of Keywee's efforts to bring together the New York publishing community, we are teaming up with The New York Times and Digiday to discuss how The Times approaches topics like audience development, reader engagement, and content distribution, as well as trends in digital publishing. We... Continue reading at Digiday

[ Digiday | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #publishing appeared #audience development #reader engagement #content distribution #union square #sponsored content


The New York Times introduces its new 'International Edition'

Newspaper’s title is changed in a revamp aimed at testing whether it can turn a profit as its publishing company continues to build a digital audience Overnight, the International New York Times has become The New York Times International Edition. The change of title is accompanied by a new... Continue reading at The Guardian

[ The Guardian | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth


Hearst's New Content Platform Is Part News Feed, Part Art Installation

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated... Continue reading at AdWeek

[ AdWeek | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #breaking news #major investment #single location #ll pay #online platforms


News Corp takes publishing lessons from its own right-leaning Heat Street

Four months after News Corp launched Heat Street, the right-leaning upstart is reaching 5 million uniques and has become something of a model for its other publications such as The Wall Street Journal and Marketwatch and future digital launches. “That’s a first for a startup to have that kind of... Continue reading at Digiday

[ Digiday | 2016-09-12 00:00:00 UTC ]
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Pamela Paul to Oversee All 'New York Times' Book Coverage

The editor of the 'New York Times' Sunday Book Review will take over all book coverage for the paper, including the daily Books section, book news, and publishing industry news. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pamela paul #book coverage #book news


News Corp. Misses Estimates as Ad Sales Decline

News Corp., the Wall Street Journal and New York Post publisher controlled by billionaire Rupert Murdoch, reported fiscal fourth-quarter profit that missed analysts' estimates as a decline in ad sales outweighed an increase in digital revenue in its real estate business.Earnings, excluding some... Continue reading at Advertising Age

[ Advertising Age | 2016-08-09 00:00:00 UTC ]
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‘Dat cheeeeeeeze’: How publishers from the HuffPost to The New York Times are using Instagram Stories

Instagram Stories are just a few days old, but publishers ranging from Bloomberg Business U.K. to Bustle have started playing with the feature. While Stories lack some of the bells and whistles offered by Snapchat Stories (which inspired the Instagram product), social teams are still finding a... Continue reading at Digiday

[ Digiday | 2016-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #instagram stories #bloomberg business #snapchat stories #social teams