Time Inc. shakeup: Pearlstine returns from Bloomberg

Time Inc. CEO Joe Ripp began putting his stamp on the publishing company Wednesday, when employees were told that editors will begin reporting to the organization's business side, a reversal that sent a ripple of anxiety through its editorial offices. Editors of the company's magazines, which include People and Time, had previously reported to the company's editor-in-chief.Martha Nelson, a well-regarded veteran of Time Inc. who became its editor-in-chief in January, is leaving as part of the changes. Mr. Ripp named Norman Pearlstine to succeed her as the company's top editorial executive, but in the newly created post of executive vice president-chief content officer. Mr. Pearlstine was Time Inc.'s editor in chief from 1994 to 2005, during which time he and Mr. Ripp developed a close working relationship, but has been chief content officer at Bloomberg for the past five years.The changes are effective immediately.The shakeup is meant to decentralize and streamline Time Inc.'s bureaucracy before the company splits from parent Time Warner next year, Mr. Ripp said in a memo to staff.It's also the first big structural move that Mr. Ripp has led since joining Time Inc as CEO in September. Time Inc. agreed to buy American Express Publishing's titles just days after he began, but that decision that was in the works before his arrival."We believe effective collaboration across business and editorial lines is imperative if we are to succeed as an independent company," he said... Continue reading at 'Crains New York'

[ Crains New York | 2013-11-01 00:00:00 UTC ]

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Sharethrough Launches Own Take on Sponsored Stories

Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is upping its stake in the game. Last September, the San Francisco-based ad startup launched Sponsored... Continue reading at AdWeek

[ AdWeek | 2013-02-25 00:00:00 UTC ]
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Postal Service Moves Forward with Location Consolidation Plan

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[ Folio Magazine | 2012-05-18 00:00:00 UTC ]
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How Bad Is News Corp.?

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[ AdWeek | 2011-08-08 00:00:00 UTC ]
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AOL Ad Sales Boss Jeff Levick Out

Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOL’s continuing comeback? Ad sales boss Jeff Levick, one of Armstrong’s earliest hires who joined the company from Google in 2009. “Jeff... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Marie Claire's Anti-Apple Maneuver

Marie Claire is becoming the latest publisher to seek an alternative to Apple’s walled garden. The fashion magazine has optimized MarieClaire.com for the iPad, giving it a Flipboard-like look that’s designed for the tablet. Marie Claire created the site using technology company Onswipe, which... Continue reading at AdWeek

[ AdWeek | 2011-06-21 00:00:00 UTC ]
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