Time Inc’s new beauty site is an e-commerce and data play

Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board at launch. Powder offers several new revenue streams for the publisher looking to safeguard against losses -- promoted products, native content, events, affiliate e-commerce and also selling beauty boxes. The post Time Inc’s new beauty site is an e-commerce and data play appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-03 00:00:00 UTC ]
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Watch Karla Cornejo Villavicencio and Marcelo Hernandez Castillo at the L.A. Times Book Club

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[ Los Angeles Times | 2020-12-16 02:55:22 UTC ]
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Happy 10th Birthday, Google Play Books!

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[ Betanews | 2020-12-09 18:41:58 UTC ]
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Jeremy O. Harris is donating a collection of plays by Black writers to libraries across the country.

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[ Literrary Hub | 2020-12-09 17:29:54 UTC ]
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Wellcome and Profile to publish Mosse's 'timely' exploration of carer role

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[ The Bookseller | 2020-12-02 21:14:32 UTC ]
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Devon indie to open in time for Christmas

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[ The Bookseller | 2020-11-30 12:29:44 UTC ]
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Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

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[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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[ The Washington Post | 2020-11-25 14:00:00 UTC ]
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[ The Washington Post | 2020-11-24 13:00:00 UTC ]
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[ Publishers Weekly | 2020-11-23 05:00:00 UTC ]
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[ The New York Times | 2020-11-20 21:04:29 UTC ]
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Marcus Rashford's book club couldn't come at a better time – children's reading is at a 15-year low

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[ The Conversation | 2020-11-20 16:53:51 UTC ]
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[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
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[ BBC World | 2020-11-19 19:56:28 UTC ]
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[ The Bookseller | 2020-11-17 15:53:00 UTC ]
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[ The Bookseller | 2020-11-17 09:40:54 UTC ]
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[ The Bookseller | 2020-11-17 08:28:03 UTC ]
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