Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which already include homes-focused website The Snug and beauty-oriented Mimi. Most recently, Time Inc. launched The Drive, an automotive site for guys under 35. A Time Inc. spokesman said the company does not comment about speculative acquisitions. With xoJane and xoVain, Time Inc. appears to be making a push for millennial women. According to comScore, xoJane had 2.5 million unique visitors in September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. per comScore. xoVain launched in March 2013, but did not meet comScore's minimum traffic numbers to be tracked year-over-year. Pratt—the sites' co-founder and editor-in-chief—has been looking for a buyer for several months, since its previous owner, Say Media, sold off its editorial properties in February to focus on selling publishers advertising-technology software and online publishing platforms. At that time, Say Media vp of brand development and global marketing Michelle Panzer told Adweek: "Owning online publications can certainly be profitable. .. For us, it was too difficult to build both businesses. There are a lot of media companies that are learning this quickly. Media... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-17 00:00:00 UTC ]
News tagged with: #millennial women #brand development #traditional publishers #news online #undisclosed price

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Climate Change Hits Close to Home: PW talks with Mike Tidwell

In The Lost Trees of Willow Avenue, climate activist Tidwell heeds the warning signs in his own backyard. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-22 05:00:00 UTC ]
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Writers Talking Writers: Rumaan Alam on Anita Brookner and Tommy Orange on Felisberto Hernández

The National Book Award and Pulitzer Prize nominees discuss the wry maturity and singular strangeness of two writers whose work inspired their own. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-22 05:00:00 UTC ]
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Anatomy of a non-scandal: the defence of Allison Pearson reveals how ‘free speech’ has been weaponised | Jane Martinson

The Telegraph journalist sent a deeply offensive and inaccurate tweet. Yet she has won the support of a swath of newspapers, an ex-PM – and Elon MuskThe Allison Pearson saga is nothing if not a morality tale about the modern media. Among its many learnings are that calling a group of people of... Continue reading at The Guardian

[ The Guardian | 2024-11-20 08:50:32 UTC ]
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Starmer says police should focus on ‘what matters most’ amid Pearson tweet investigation

PM’s comments come as controversy continues about investigation into Telegraph columnist’s deleted tweetWhat is the Allison Pearson ‘racist’ tweet incident all about?Responding to tweets should not be the police’s first priority and forces should “concentrate on what matters most to their... Continue reading at The Guardian

[ The Guardian | 2024-11-17 22:00:19 UTC ]
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Cher Can, and Does, Turn Back Time

In the first volume of her memoir (which she hasn’t read), she explores her difficult childhood, her fraught marriage to Sonny Bono and how she found her voice. Continue reading at The New York Times

[ The New York Times | 2024-11-17 10:00:52 UTC ]
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The best Black Friday 2024 deals: Sales from Amazon, Best Buy, Apple, Anker and others

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[ Engadget | 2024-11-14 17:34:34 UTC ]
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Black Friday 2024 deals: The best early sales we could find from Amazon, Best Buy, Apple, Anker and others

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[ Engadget | 2024-11-12 15:35:44 UTC ]
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Black Friday 2024 deals: The best early sales we could find from Amazon, Best Buy, Apple, Samsung and more

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[ Engadget | 2024-11-10 18:29:06 UTC ]
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Black Friday 2024: The best early deals we could find from Amazon, Best Buy, Apple, Samsung and more

With each passing year, Black Friday seems to turn more and more into "Black November," with many retailers starting their holiday sales weeks before the day itself. But while the bombardment of promos can be annoying, it also presents a good chance to beat the rush and finish holiday shopping... Continue reading at Engadget

[ Engadget | 2024-11-08 17:19:44 UTC ]
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Black Friday 2024: The best early deals we could find from Amazon, Best Buy and more

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[ Engadget | 2024-11-06 16:13:12 UTC ]
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A Humanist's View on Faith in Technology: PW Talks to Chaplain Greg Eptsein

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[ Publishers Weekly | 2024-11-05 05:00:00 UTC ]
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The best early Black Friday 2024 deals we found so far from Amazon, Best Buy and more

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[ Engadget | 2024-11-04 15:30:52 UTC ]
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Good Guy with a Gun: PW Talks with Rachel Wagner

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[ Publishers Weekly | 2024-11-01 05:00:00 UTC ]
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[ The Guardian | 2024-10-25 14:00:08 UTC ]
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[ The Guardian | 2024-10-22 04:53:35 UTC ]
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[ PC World | 2024-10-11 19:19:30 UTC ]
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