Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which already include homes-focused website The Snug and beauty-oriented Mimi. Most recently, Time Inc. launched The Drive, an automotive site for guys under 35. A Time Inc. spokesman said the company does not comment about speculative acquisitions. With xoJane and xoVain, Time Inc. appears to be making a push for millennial women. According to comScore, xoJane had 2.5 million unique visitors in September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. per comScore. xoVain launched in March 2013, but did not meet comScore's minimum traffic numbers to be tracked year-over-year. Pratt—the sites' co-founder and editor-in-chief—has been looking for a buyer for several months, since its previous owner, Say Media, sold off its editorial properties in February to focus on selling publishers advertising-technology software and online publishing platforms. At that time, Say Media vp of brand development and global marketing Michelle Panzer told Adweek: "Owning online publications can certainly be profitable. .. For us, it was too difficult to build both businesses. There are a lot of media companies that are learning this quickly. Media... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-17 00:00:00 UTC ]
News tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price

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Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
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What We Talk About When We Talk About Finance

The world's leading financial scientist and a #1 international best-selling author lays out the importance of mastering money matters. (Sponsored.) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-01 05:00:00 UTC ]
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Times of India, New York Times, News Corp Share Content-to-Commerce Case Studies

Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
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BookExpo 2018: Authors Tell Booksellers, It's Best of Times, It's Worst of Times

BookExpo kicked off with the traditional adult book breakfast featuring three comedians, two novelists, and one history professor drawing laughs even while explaining how political and social upheavals inspire their writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Portraits from the L.A. Times Studio at the 2018 Los Angeles Times Festival of Books

Portraits from the L.A. Times Studio at the 2018 Los Angeles Times Festival of Books Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-22 00:00:00 UTC ]
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Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands

Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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Acquisition Notes: PRH Buys Out of Print; Germany’s Bertelsmann Buys WhiteCloud

PRH's acquisition will expand the international reach of merchandiser Out of Print. And Bertelsmann Education Group expands with WhiteCloud Analytics. The post Acquisition Notes: PRH Buys Out of Print; Germany’s Bertelsmann Buys WhiteCloud appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-08 00:00:00 UTC ]
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The New York Times, Washington Post, Time Inc and others begin testing micropayments

The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at Digiday

[ Digiday | 2016-03-23 00:00:00 UTC ]
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How Conde Nast, New York Times, Hearst Are Adapting for Real-Time Bidding

When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own... Continue reading at Advertising Age

[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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Time Inc.'s Joe Ripp: After Time Warner Split, Our Cash Will Stay Ours

Joe Ripp started his new job as CEO of Time Inc. only three weeks ago, but he's already caught the attention of staffers by saying the executive suite had for too long been a place "where ideas go to die." He'll need their imagination and commitment going forward as parent company Time Warner... Continue reading at Advertising Age

[ Advertising Age | 2013-09-25 00:00:00 UTC ]
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Time Warner names Joseph Ripp CEO of Time Inc.

Time Warner Inc. has named Joseph Ripp the next CEO of Time Inc., resolving one big question as the publishing unit prepares to strike out on its own but surprising observers who had bet on another candidate.Mr. Ripp is CEO of OneSource Information Services, a business information provider. He... Continue reading at Crains New York

[ Crains New York | 2013-07-22 00:00:00 UTC ]
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Time Warner Names Joe Ripp CEO of Time Inc.

Ripp is a Time Inc. veteran, working at the magazine company from 1985 until 1999, serving as CFO from 1993. In 1999 he became CFO of Time Warner Inc. until its merger with America Online. Continue reading at AllThingsD

[ AllThingsD | 2013-07-22 00:00:00 UTC ]
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Time Warner spinning off Time Inc. magazine biz this year

Time Warner Inc. will spin off its magazine business later this year, turning the nine-decade-old publisher of Time, People and Sports Illustrated into a separate publicly held company.The board authorized management to proceed with the plan after a review of options, the New York-based media... Continue reading at Crains New York

[ Crains New York | 2013-03-07 00:00:00 UTC ]
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Time Warner Dumps Time Inc., and Wall Street Loves It

Even if the Meredith deal doesn't go through - and it should - Jeff Bewkes is out of the magazine business. Investors are partying like it's 2007. Continue reading at AllThingsD

[ AllThingsD | 2013-02-15 00:00:00 UTC ]
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Time Warner Put the "For Sale" Sign on Time Inc. Last Fall

Jeff Bewkes and company used to insist they wanted to hang on to their magazine business. They stopped saying that in September. Continue reading at AllThingsD

[ AllThingsD | 2013-02-14 00:00:00 UTC ]
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Media Decoder Blog: Time Warner Picks New Head for Time Inc. Magazine Unit

The selection of Laura Lang, the head of the digital ad agency Digitas, would add online expertise to the country’s largest magazine publisher. Continue reading at The New York Times

[ The New York Times | 2011-11-30 00:00:00 UTC ]
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PEN Union Cries Foul in Contract Talks as Criticism of PEN America Intensifies

A proposal in ongoing contract negotiations between PEN America management and PEN America United, its staff union, has led to charges by the union that the organization’s leadership is trying to stifle union members’ free speech rights—an assertion PEN management firmly disputes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-28 04:00:00 UTC ]
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London: Tom Crewe Wins the Sunday Times’ Young Writer Award

Jury comments about the Sunday Times Young Writer-winning debut, 'The New Life,' call Tom Crewe's book, a 'tenderly sensual account of masculine sexuality.' The post London: Tom Crewe Wins the Sunday Times’ Young Writer Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-20 12:50:02 UTC ]
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Breaking Silence: PW Talks with Catherine Coldstream

Former nun Catherine Coldstream shares the story of her 12 years at a Carmelite monastery in a debut memoir out this month, 'Cloistered' (St. Martins), which earned a starred review from PW. Continue reading at Publishers Weekly

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Talking ‘Dune’: Book and Movies

The Times’s critic Alissa Wilkinson discusses Frank Herbert’s classic science fiction novel and Denis Villeneuve’s film adaptations. Continue reading at The New York Times

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