Time Inc. Confirms Its Purchase of Jane Pratt's xoJane and xoVain

Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on Oct. 16.   The deal is the latest in a string of big moves from the New York magazine publisher this month. On Oct. 18, Time Inc. bought HelloGiggles, a lifestyle site founded by actress Zooey Deschanel in 2011. The Wall Street Journal pegged the deal at $20 million. The next day, Time Inc. also announced it was shutting down the women's shopping magazine AllYou.  With xoJane and xoVain, Time Inc. continues to bolster its beauty, fashion and digital-only content. The publisher also runs the home-focused website The Snug, beauty-oriented Mimi and The Drive, an automotive site for guys under 35. Pratt's editorial team will report to Deborah Marquardt, vp and general manager of Time Inc.'s Style Network. "We are delighted to have the opportunity to serve this modern, inclusive community of women, increasing our reach in this important segment and providing our advertising partners with more access to targeted, engaged audiences," Time Inc.'s evp Evelyn Webster said in a statement. According to comScore, xoJane had 2.5 million unique visitors this September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. And while it launched in March 2013, it did not meet comScore's minimum traffic numbers to be tracked year over year. Pratt—the... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-28 00:00:00 UTC ]
News tagged with: #editorial team #general manager #style network #advertising partners #engaged audiences #editorial properties

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In ‘This Time Tomorrow,’ a 40-year-old gets to be 16 again

Emma Straub's novel follows a woman who can revisit the past and reshape the future. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 11:00:35 UTC ]
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It’s Time to Destigmatize Talking Openly About What’s Going On Down There

When I started reading Chloe Caldwell’s new book, The Red Zone, a memoir about identity, love, health, and pain, all told through the lens of her relationship to her period, I didn’t think I had period hang-ups of my own to work through. I do have pudendal neuralgia, a nerve pain condition that... Continue reading at Electric Literature

[ Electric Literature | 2022-05-12 11:05:00 UTC ]
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Keanon Lowe stopped a school shooting. The timing was ‘a miracle.’

Keanon Lowe left the NFL to coach high school sports, a series of fateful decisions that would change his life. Continue reading at The Washington Post

[ The Washington Post | 2022-05-12 11:00:17 UTC ]
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Some of the Most Influential Asian American Literature of All Time

Get to know some of the most influential Asian American literature of all time, including Dictee. Continue reading at Book Riot

[ Book Riot | 2022-05-06 10:33:00 UTC ]
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3 great new audiobooks for your walk, commute or chill-out time

This month’s picks: ‘Mecca,' by Susan Straight, ‘Funny Farm,’ by Laurie Zaleski and SJ Bennett’s ‘All the Queen’s Men’ Continue reading at The Washington Post

[ The Washington Post | 2022-04-25 11:00:29 UTC ]
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L.A. Times Book Festival: Janelle Monáe feels like she's living her 'second Earth life'

Janelle Monáe was joined by Times columnist Erika D. Smith to discuss her book 'The Memory Librarian' on Saturday at the L.A. Times Book Festival. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-04-24 17:01:01 UTC ]
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Rep. Adam Schiff, Véronique Tadjo and Paul Auster among winners of the L.A. Times Book Prizes

After a few years of virtual ceremonies, the 42nd Los Angeles Times Book Prizes was held in person Friday at USC, kicking off the Festival of Books. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-04-23 04:25:08 UTC ]
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Neo-Romanticism fell out of fashion. It’s time for another look.

"Theatres of Melancholy," by Patrick Mauriès, presents an alternative history of modern art which makes the case for the importance of a loosely aligned group of painters termed the Neo-Romantics. Continue reading at The Washington Post

[ The Washington Post | 2022-04-19 12:00:00 UTC ]
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Very Short Stories to Devour in Record Time

Very short stories–also known as flash fiction, micro fiction, drabbles, and the like–are a delightful form of fiction. Start with these. Continue reading at Book Riot

[ Book Riot | 2022-04-19 10:34:00 UTC ]
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Scottish university cruelly cancels poor, defenseless, under-read Jane Austen. England panics.

In exhibit #3,767 of ginned-up cancel culture panic, The Daily Mail is reporting that Stirling University in Scotland… …has removed Jane Austen [from a literature course] to help “decolonise the curriculum” and “contribute increased diversity” on the syllabus. Stirling University’s English... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-06 15:14:17 UTC ]
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The Best Short Stories of All Time

If you're in search of more of the best short stories of all time, start with this list to build your to-read list! Continue reading at Book Riot

[ Book Riot | 2022-04-05 10:32:00 UTC ]
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I like unusual books. Here’s what I’d read — if I had time.

If I could, I’d delve into undeservedly forgotten novels, works of intellectual history and biography -- and so much more Continue reading at The Washington Post

[ The Washington Post | 2022-03-30 16:51:25 UTC ]
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Amazon's Kindle sale brings the Paperwhite back to an all-time low

Amazon's latest Kindle Paperwhite is one of the nicest (and newest) e-readers out there, and you can now pick one up at an all-time low. It's on sale for just $105, for a savings of $35 (25 percent) off the regular $140 price. You'll also find deals on the regular Kindle with a built-in front... Continue reading at Engadget

[ Engadget | 2022-03-22 10:35:35 UTC ]
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A Time of Renewal For America’s Libraries

With more than 4,000 library workers and advocates expected to attend, library leaders say this week's Public LIbrary Association conference, the largest in-person library gathering since February 2020, feels like a sign of renewal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-21 04:00:00 UTC ]
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Combining a Murder Mystery and Immigrant Family Story with Jane Pek

At Public Libraries Online, Jane Pek discusses her debut novel, The Verifiers, which follows Claudia Lin, an amateur sleuth who investigates the potential suitors of lovelorn New Yorkers. “When I read, above all it’s about becoming invested in the character,” Pek explains. “Once I’m invested,... Continue reading at The Millions

[ The Millions | 2022-03-09 21:30:56 UTC ]
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Snow Days 2022: Booksellers Time Travel to 2032, Return Before Lunch

In the first event of ABA's Snow Days conference, game designer Jane McGonigal led more than 500 participants in a few rounds of “mental time travel,” in which she asked listeners, among other things, to peer 10 years ahead to everyone's collective future in bookselling, Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-09 05:00:00 UTC ]
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No Kids' Nonfiction Bestsellers Lists from 'Times,' But Advocates Press On

A recently circulated petition asking the 'New York Times' to introduce three children's nonfiction lists has been declined. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-08 05:00:00 UTC ]
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A Hayao Miyazaki graphic novel is being published for the first time in the U.S.

Exciting news for Hayao Miyazaki fans: Shuna’s Journey, a 1983 graphic novel by Miyazaki, will receive an English-language release in the U.S. late this year. First Second, a Macmillan imprint, will publish the work on November 1st. Alex Dudok de Wit will translate, and will write a new... Continue reading at Literrary Hub

[ Literrary Hub | 2022-02-25 18:53:27 UTC ]
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Mariana Enriquez, Michael Connelly, S.A. Cosby among LA Times Book Prize finalists

The awards recognize outstanding literary achievements in 12 categories, with winners to be announced at USC in-person on April 22. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-02-23 14:00:04 UTC ]
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Announcing The Sunday Times Charlotte Aitken Young Writer of the Year Award shortlist

Photo credit: Nigel DaviesSunday Times Charlotte Aitken Young Writer of the Year Award marks the 30th anniversary with one of it's most decorated shortlists to date:• Irish novelist Megan Nolan for her darkly funny debut novel Acts of Desperation;• US-based writer Anna Beecher for her novel... Continue reading at British Council global

[ British Council global | 2022-02-16 14:40:41 UTC ]
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