Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive group that distills best practices to the different areas of the business," Thrillist Media Group vp Paul Josephsen explained. "What we found from our advertising clients is that by sharing understanding around our market reach, what we know about frequency needs and the impact of media exposure, we can create a positive experience for brand partners." Thrillist Media Group—whose publications include Thrillist, Supercompressor and Jack Threads—reach more than 15 million readers a month globally. The company says it has created a $100 million commerce business by finding products that will resonate with its mostly male millennial audience and crafting editorial that will highlight those products without nagging its readers. Its move to create an in-house agency echoes a growing trend in the industry: More digital media companies are opening up internal shops to handle the demand for branded content. To be fair, Josephsen admits that the company has already been doing this work for its clients on a case-by-case basis. But after more than 10 years in the industry, it feels that it has developed a "science" on how a native campaign resonates with its readers and wants to open up the... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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From Fairchild Fashion Media’s NowManifest to Lucky magazine’s Style Collective, media companies have been snapping up bloggers left and right for the past several years. Now, female-focused digital company Popsugar is launching its own blogger network, Popsugar Select. The network launched... Continue reading at AdWeek
[ AdWeek | 2013-06-26 00:00:00 UTC ]
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Charlesbridge Publishing and Random House Publisher Services have announced a multiyear sales and distribution partnership, effective January 1, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-25 00:00:00 UTC ]
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June 21, 2013, ATLANTA, GA – Southern Newspaper Publishers Association launched a re-designed website this week designed to serve the needs of newspaper executives by providing a new source of ideas, solutions, resources and information. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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The merger of Penguin and Random House is expected to close in July, creating—with sales of... Continue reading at The Bookseller
[ The Bookseller | 2013-06-21 00:00:00 UTC ]
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Children's laureate Malorie Blackman has launched the Tesco Bank Summer Reading Challenge... Continue reading at The Bookseller
[ The Bookseller | 2013-06-20 00:00:00 UTC ]
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JADS International creates scent for comic book iconCreate a fragrance that smells heroic with a touch of villainy — that's what Andrew Levine's Lutherville company set out to do. Continue reading at Baltimore Sun
[ Baltimore Sun | 2013-06-18 00:00:00 UTC ]
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Quercus has brought home and export sales in-house, after eight years with the... Continue reading at The Bookseller
[ The Bookseller | 2013-06-18 00:00:00 UTC ]
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Magzter, an online store front for digital magazines, is to launch an ebook store with a planned... Continue reading at The Bookseller
[ The Bookseller | 2013-06-18 00:00:00 UTC ]
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Augmented reality plays are usually rolled out one title at a time, but Meredith has launched the enhanced execution across its entire Parents Network, linking them with a single app. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-14 00:00:00 UTC ]
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Comic book icon's super scent includes ginger, basil and violetEver wonder what comic book icon Stan Lee smells like? Continue reading at Baltimore Sun
[ Baltimore Sun | 2013-06-14 00:00:00 UTC ]
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After remaining quiet on the hardware front for years, Amazon.com's China business has finally brought the company's Kindle tablet and Kindle e-reader to the country. On Friday, both the Kindle Fire HD and Kindle Paperwhite went on sale through the company's site in the country. The Kindle... Continue reading at PC World
[ PC World | 2013-06-07 00:00:00 UTC ]
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Bestselling crime writer Peter James is fundraising for The Reading Agency as he publicises his... Continue reading at The Bookseller
[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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The latest from PublishNews Brazil includes the announcement Saraiva has launched a self-publishing platform and Abril Media Group has acquired ebook aggregator Xeriph. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-07 00:00:00 UTC ]
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Danish publisher Lindhardt and Ringhof has acquired Per Kofod Publishers after its founder... Continue reading at The Bookseller
[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Hobby titles are proving to be fertile ground for video. Kalmbach Publishing's Model Railroader is the latest to expand its offerings, launching a paid video subscription site to its compliment the 79-year-old brand. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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Pan Macmillan has launched an interactive book trailer app in the run-up to the publication of... Continue reading at The Bookseller
[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Deputy prime minister Nick Clegg visited the Random House offices on Vauxhall Bridge Road earlier... Continue reading at The Bookseller
[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Children's Laureate Julia Donaldson has criticised the media for a lack of review and feature... Continue reading at The Bookseller
[ The Bookseller | 2013-06-03 00:00:00 UTC ]
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The Minumsa Publishing Group wins the rights to Haruki Murakami's latest novel, for what is said to be a record-breaking 150 million yen (about $1.49 million). Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-03 00:00:00 UTC ]
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The Penguin Random House merger could go ahead next month following its clearance without... Continue reading at The Bookseller
[ The Bookseller | 2013-06-03 00:00:00 UTC ]
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