Snapchat is not the easiest platform for publishers or brands, and it requires considerable resources to do it right, which is why not everyone has found a home there yet. Thrillist, for example, is hiring its first Snapchat team dedicated solely to the messaging and media app. It’s building a six-person crew to post regularly to its personal Snapchat account. Thrillist wants to monetize Snapchat in the same way it now makes money on Facebook, through content partnerships with brands. The post Thrillist is building a six-person Snapchat team from scratch appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-05-27 00:00:00 UTC ]
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"I love Times Square." Those might not be the words you would expect to hear out of the mouth of a fashion magazine editor, but this kind of statement is typical of Eva Chen, the new editor–in–chief of Lucky Magazine. Since her arrival in June, now with two issues under her belt, she has been... Continue reading at Fast Company
[ Fast Company | 2013-09-12 00:00:00 UTC ]
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SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
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Mark Johnson is possibly the only person in the world who has gone through two pairs of Google Glass in five weeks. (He chalks up the loss of his first pair to an unfortunate brunch incident.) During a recent interview with Fast Company, the CEO of personalized news app Zite was staring into the... Continue reading at Fast Company
[ Fast Company | 2013-08-28 00:00:00 UTC ]
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Newspaper publishers everywhere are trying to do more with less, and the battle for local readers is a big part of their struggle, since it is one area where larger players aren’t as competitive and so theoretically there is a lot of opport ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-16 00:00:00 UTC ]
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Coming off of a record 2012, when sales rose 125% to just under $3 million, Pegasus Books publisher Claiborne Hancock hopes to keep the momentum going in 2013 with new hires, more titles, and more ebook sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-09 00:00:00 UTC ]
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Following the completion of the merger between Penguin and Random House, CEO Markus Dohle announces the global senior executive team for the new Penguin Random House, which now controls around 25% of the trade book market in the US. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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Startup Crowd the Book launched in March, is using selective, online marketing to try and 'create a wildfire around great books published by small presses.' Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-27 00:00:00 UTC ]
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E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
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The legendary hotel will host a Simon & Schuster suite, which will offer a bookshelf full of S&S titles and an advance reading copy of a book from the publisher. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-06-20 00:00:00 UTC ]
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BNP Media is expanding its Packaging Strategies group with the acquisition of two related properties. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-14 00:00:00 UTC ]
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Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Microsoft’s SkyDrive will host the latest digital issue of Complex magazine, in what might be an effective cost-saving solution for niche publications. Microsoft representatives also indicated that a similar partnership would be revealed on Thursday, with more of a pop-culture bent. The Complex... Continue reading at PC World
[ PC World | 2013-06-04 00:00:00 UTC ]
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Ingram and Courier Corp. have announced a partnership under which Courier will use Ingram’s print-on-demand and digital distribution services, and Ingram will use Courier’s printing capabilities to streamline workflow and speed delivery to retailers and readers worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-28 00:00:00 UTC ]
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Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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What if you could program a retail environment like you program a desktop application? Miniature computers, pervasive networking, and affordable tablet interfaces make programmed retail environments seem inevitable. Instead of using the familiar mice and monitor for system interaction, a... Continue reading at Fast Company
[ Fast Company | 2013-04-04 00:00:00 UTC ]
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Brazil's is demanding that every school in the country house a library by 2020. To meet that goal, 128,020 libraries will have to be built—or 39 per day—if the goal it to be met. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-31 00:00:00 UTC ]
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Publishers controlling merchandise rights to their brands and characters are starting to experiment with print-on-demand-licensed products through partners such as CafePress, Zazzle, MashOn, and Ty’s Toy Box. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
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NewsCred, a tech-intensive news aggregator, is an up-and-coming player in the media industry thanks to licensing agreements with elite publishers like the Economist and Bloomberg. The company relies on these partnership deals and its own algorithms t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-24 00:00:00 UTC ]
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North London independent The Big Green Bookshop is teaming up with Angry Robot Books to offer... Continue reading at The Bookseller
[ The Bookseller | 2012-12-13 00:00:00 UTC ]
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Foyles asked for advice on designing the bookshop of the future and several notable publishing personalities shared their ideas with Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-12 00:00:00 UTC ]
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